Lager Market to Grow with a CAGR of 5.6% Globally through 2028
The global lager market remains a dominant force, with
steady demand, diverse regional preferences, and increasing craft beer
influence, driving competition and innovation among breweries worldwide.
According to TechSci Research report, “Global Lager
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Lager Market stood at USD 342.4 Billion in
2022 and is anticipated to grow with a CAGR of 5.6% in the forecast period,
2024-2028. The global lager
market is driven by evolving consumer preferences, craft beer influence,
regional variations, marketing strategies, and health and wellness trends.
Changing consumer tastes prompt the demand for diverse lager options, while
craft breweries introduce innovative variations. Regional preferences create
unique market dynamics, and effective marketing plays a pivotal role. The rise
of health-conscious consumers fosters the development of low-alcohol and
non-alcoholic lagers. These drivers collectively shape a dynamic lager market,
marked by innovation and adaptation to shifting market dynamics.
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Market”
The global lager market is propelled by several key
drivers, each playing a pivotal role in shaping the industry's growth and
trajectory. These drivers encompass a spectrum of factors, ranging from
shifting consumer preferences to the influence of craft beer, regional
variations, effective marketing, and the impact of health and wellness trends.
Changing consumer preferences stand as a primary
driver, exerting a profound influence on the global lager market. As consumers
evolve in their tastes and expectations, there is a growing demand for diverse
and innovative beer options. Lager, with its characteristic crispness and
refreshing profile, remains a popular choice, but consumers are increasingly
seeking unique flavor experiences and exploring different styles within the
lager category.
The influence of the craft beer movement is another
significant driver reshaping the lager market landscape. Craft breweries, known
for their emphasis on quality, creativity, and small-scale production, have
expanded their focus to include lagers. This has injected a new level of
dynamism into the market, with craft lagers gaining popularity for their
distinct flavors and artisanal qualities. As craft breweries continue to
innovate within the lager segment, the overall market experiences increased
competition and a surge in creative brewing practices.
Regional variations and preferences represent a driver
that adds richness and diversity to the global lager market. Different
countries have long-established lager styles, such as the Pilsners of the Czech
Republic, the Bocks and Helles of Germany, and the light lagers popular in the
United States. This diversity contributes to a vibrant global market where
breweries must navigate a landscape of varied tastes and traditions, adapting
their offerings to cater to specific regional preferences.
Effective marketing and branding strategies also play
a crucial role in driving the global lager market. Large breweries invest
significantly in marketing campaigns, sponsorships, and branding initiatives to
maintain and expand their market share. Craft breweries leverage their smaller
scale to develop authentic and engaging branding, often emphasizing their
commitment to quality and uniqueness. Successful marketing strategies influence
consumer perceptions, create brand loyalty, and contribute to the overall
competitiveness of lager producers.
Health and wellness trends are increasingly shaping
consumer choices in the beer industry, constituting another important driver
for the global lager market. Consumers are becoming more health-conscious,
leading to a demand for low-alcohol and non-alcoholic beverage options. In
response, breweries are developing lagers that cater to health-conscious
consumers while maintaining the characteristic flavors and quality associated
with traditional lagers.
In summary, the global lager market is driven by a
dynamic interplay of factors. Changing consumer preferences fuel a desire for
diverse and innovative lager options. The influence of the craft beer movement
brings creativity and artisanal qualities to the lager segment. Regional
variations and preferences contribute to a diverse market landscape, while
effective marketing and branding strategies play a crucial role in shaping
consumer perceptions. The impact of health and wellness trends reflects a broader
shift in consumer values. As these drivers continue to evolve, breweries in the
lager market must adapt, innovate, and strategically position themselves to
thrive in an ever-changing industry.
Major companies operating in Global Lager Market
are:
- Anheuser-Busch Companies LLC
- Asahi Breweries Ltd.
- Carlsberg Breweries A/S
- China Resources Beer (Holdings) Company
Limited
- Diageo Plc
- Heineken N.V.
- Kirin Brewery Company Limited
- Molson Coors Beverage Company
- Tsingtao Brewery Company Limited
- United Breweries Holdings Limited
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“The global lager market is influenced by evolving
consumer preferences, craft beer's impact, regional variations, marketing
strategies, and health and wellness trends. Consumer demands are diversifying,
and craft breweries are introducing innovative lagers, while regional
preferences lead to a varied market landscape. Effective marketing is crucial
for brand differentiation. Health-conscious consumers are driving the
development of low-alcohol and non-alcoholic lagers. These key drivers
contribute to the dynamic and competitive nature of the global lager market,
prompting breweries to adapt, innovate, and offer a wider range of options to
meet evolving consumer preferences and values.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based management consulting firm.
“Lager Market – Global Industry Size, Share, Trends,
Opportunity, and Forecast, Segmented By Product Type (Standard, Premium), By
Sales Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience
Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated
the future growth potential of Global Lager Market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Global Lager Market.
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