Educational Toys Market to Grow with a CAGR of 5.37% through 2029
Growing demand for personalized lighting products and
increasing popularity of outdoor Educational Toys are the factor driving the global Educational
Toys market.
According to TechSci Research report, “Educational
Toys Market - Global Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029F”, the Global Educational Toys Market stood at USD 58.06 billion in 2023 and is anticipated to grow with a CAGR of 5.37% through 2029. The global educational toys market has experienced robust growth in recent years, driven by heightened parental awareness of the importance of early childhood education, technological advancements in toy innovation, and an increased focus on child development. Designed to stimulate learning, creativity, and problem-solving, educational toys have become integral to modern childhood development, catering to a wide range of age groups from infancy to adolescence. These toys aid in the development of cognitive, motor, and social skills, with a diverse product range that includes puzzles, building blocks, science kits, math games, language learning tools, and interactive digital devices.
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One major driver of market growth is the increasing recognition among parents of the critical role early education plays in a child's development. Research underscoring the benefits of early learning has led parents to invest in toys that foster intellectual and emotional growth. These toys are valued not only for their entertainment value but also for their educational impact, enhancing skills such as problem-solving, critical thinking, and social interaction. This shift in consumer behavior has spurred demand for educational toys that are both engaging and instructional, driving global market expansion.
The shift towards home-based learning, accelerated by the COVID-19 pandemic, has also bolstered the market. With school closures prompting many children to continue education from home, there was a surge in demand for educational toys to supplement learning in subjects like mathematics, language, and science. This trend persists even as schools have reopened, with many parents continuing to prioritize educational toys for their children's development outside the classroom. The versatility of these toys for self-paced learning has made them increasingly popular in households worldwide.
Educational institutions are also adopting educational toys as part of their teaching strategies, enhancing classroom learning with interactive and engaging tools. Toys such as puzzles, building sets, and role-play kits help students grasp complex concepts in subjects like math and science, making learning more enjoyable and effective. This institutional use of educational toys has further fueled market growth. Additionally, the growing emphasis on sustainability and eco-friendliness is influencing the educational toys market. As consumers become more environmentally conscious, there is increasing demand for toys made from sustainable, non-toxic materials, such as wood, recycled plastics, and organic fabrics. Manufacturers are responding by producing eco-friendly educational toys that prioritize safety and minimal environmental impact. The trend towards sustainable toys is expected to continue as environmental awareness shapes consumer purchasing decisions.
The global educational
toys market is segmented into product, age group, sales channel, regional
distribution, and company.
Based on age group, the 5 to10 years age group is the fastest-growing segment in the global educational toys market. This demographic is crucial as it encompasses early primary school years, a critical period for cognitive and social development. Toys designed for this age group are increasingly sought after for their ability to enhance skills such as problem-solving, creativity, and early literacy and numeracy. Educational toys for this segment often include STEM kits, interactive games, and creative building sets that align with school curricula and engage children in a fun, interactive learning experience. Parents and educators recognize the importance of this developmental stage and are investing in toys that foster essential skills and knowledge. As this age group continues to expand, driven by increasing awareness of the benefits of early education, the demand for targeted educational toys is expected to grow, further fueling the market’s development.
Major companies operating in Global Educational
Toys Market are:
- Zephyr Toymakers Pvt. Ltd.
- Thames & Kosmos, LLC.
- Clementoni S.p.a.
- Lego Group
- Ravensburger AG
- Goliath B.V.
- Hasbro, Inc.
- Sphero, Inc.
- VTech Holdings Limited
- Tomy Company, Ltd.
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“The rising emphasis on STEM (science, technology, engineering, and mathematics) education is another key trend driving market growth. With a focus on preparing children for careers in these fields, parents and educators are increasingly turning to STEM toys, such as construction sets, robotics kits, and math-based games. These toys not only foster interest in STEM subjects but also enhance problem-solving, creativity, and logical thinking, making learning engaging and fun. As STEM curricula become more prevalent in schools, the demand for complementary educational toys is expected to grow.,” said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Educational
Toys Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Product (Building Sets, Games & Puzzles, Sports & Outdoor
Toys, Others), By Age Group (5 years, 5 to 10 years, Above 10 years), By Sales
Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Others), By
Region, Competition, 2019-2029F”, has evaluated the future growth potential of global
educational toys market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global educational
toys market.
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