Vietnam Collagen Supplement Market to Grow with a CAGR of 5.01% through 2030
Expanding Middle-Class Population and Rising Disposable Income and Growth of E-Commerce and Digital Marketing are expected to drive the Vietnam Collagen Supplement market in the forecast period 2026-2030
According to TechSci Research report, “Vietnam
Collagen Supplement Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Collagen Supplement Market
stood at USD 148.05 Million in 2024 and is anticipated to grow with a CAGR of 5.01%
in the forecast period, 2026-2030.
Vietnamese consumers are increasingly prioritizing health, wellness, and preventive healthcare, fueling a growing demand for collagen supplements. Awareness of collagen’s benefits including enhanced skin elasticity, joint support, and overall vitality has surged due to the influence of social media, health blogs, and targeted marketing campaigns highlighting its anti-aging and beauty-enhancing properties.
The Vietnamese beauty and skincare market is heavily shaped by South Korean (K-Beauty) and Japanese (J-Beauty) trends, both of which have long promoted collagen-based skincare and supplements. The widespread popularity of Korean and Japanese beauty brands has reinforced collagen’s reputation as an essential supplement for maintaining youthful and healthy skin, driving strong consumer adoption.
Beyond beauty trends, Vietnam’s aging population is also a major driver of market growth. As the proportion of elderly individuals increases, so does the demand for anti-aging solutions that address concerns such as wrinkles, fine lines, reduced skin elasticity, and joint mobility. Collagen supplements are increasingly seen as a functional solution to age-related health issues, appealing to both older demographics and younger consumers focused on preventive skincare.
Additionally, the shift toward functional foods and nutraceuticals is accelerating collagen supplement demand. Consumers are increasingly seeking multi-benefit products that go beyond basic nutrition, favoring formulations enriched with vitamins, hyaluronic acid, and antioxidants for enhanced skincare, bone health, and overall wellness.
The Vietnam collagen supplement market is expanding due to a combination of rising health consciousness, increasing disposable income, evolving beauty trends, the rapid growth of e-commerce, and continuous product innovation. As consumers continue to prioritize wellness and anti-aging solutions, the market presents significant opportunities for both domestic and international brands. Businesses that effectively utilize digital marketing, influencer partnerships, and product differentiation will be well-positioned for long-term success in this rapidly evolving landscape.
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The Vietnam Collagen Supplement Market is segmented
into type, distribution channel, regional distribution, and company.
Based on its distribution channel, the Hypermarkets and Supermarkets segment stood out as the dominant segment in the Vietnam collagen supplement market when categorized by distribution channel. This indicates that hypermarkets and supermarkets held the largest market share within the region. This dominance can be attributed to several factors. Firstly, hypermarkets and supermarkets are widely accessible to consumers across Vietnam, providing a convenient and familiar shopping environment. This accessibility ensures that a broad demographic of consumers can easily access collagen supplements. Additionally, these retail outlets often offer a diverse range of health and wellness products, including dietary supplements, allowing consumers to compare various brands and formulations. The presence of knowledgeable staff and informative labelling further supports consumers in making informed purchasing decisions. Moreover, consumers tend to place a high degree of trust in established hypermarket and supermarket chains, viewing them as reliable sources for quality products. This trust factor is crucial when it comes to purchasing health-related supplements like collagen.
Based on region, The Central region is poised to be the fastest-growing
market, offering lucrative growth opportunities for dietary supplement players
during the forecast period. The Central region of Vietnam has emerged as a
dynamic and promising market for dietary supplements, exhibiting exceptional
growth potential in the coming years. This region, encompassing cities such as
Da Nang and Hue, is positioned to outpace other areas in terms of market
expansion and revenue generation. The central region benefits from a well-established
infrastructure and distribution network. This ensures that dietary supplements
are readily available and accessible to consumers, further fueling the market's
growth trajectory. The presence of reputable pharmacies, health food stores,
and e-commerce platforms in the region amplifies the ease of procurement for
consumers.
Major
companies operating in Vietnam Collagen Supplement Market are:
- Shiseido Co. Ltd
- Nestle SA
- Meiji Holdings Company Ltd
- Applied Nutrition Vietnam
- Zint Nutrition
- FUJIFILM VIETNAM Co., Ltd.
- Kinohimitsu Vietnam
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“The Vietnamese collagen supplement market is currently
undergoing a period of remarkable growth, underpinned by a convergence of
factors including heightened consumer awareness and significant demographic
shifts. This surge in demand is not only attributed to a general inclination
towards health-conscious living but also a growing preference for personalized
nutrition solutions. This trend underscores a shift towards tailoring products
to cater to individual needs and preferences, reflecting a deeper understanding
of the unique nutritional requirements of each consumer. Looking ahead, the
horizon appears especially promising for collagen products and personalized
nutrition solutions. These segments are poised to play a pivotal role in
shaping the future of the dietary supplement industry in Vietnam.,” said Mr.
Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Vietnam Collagen Supplement Market By Type (Powdered, Capsules and Gummies, Drinks and Shots), By Distribution Channel (Pharmacies and Drug Stores, Online, Hypermarkets and Supermarkets), By Region, Competition, Forecast, and Opportunities, 2020-2030F”, has evaluated
the future growth potential of Vietnam Collagen Supplement Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Vietnam Collagen Supplement Market.
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