Press Release

Oral Irrigator Market to Grow with a CAGR of 4.34% through 2028

Increased recognition of the significance of oral health in maintaining overall well-being is expected to drive the Global Oral Irrigator Market growth in the forecast period, 2024-2028.

According to TechSci Research report, “Oral Irrigator Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Oral Irrigator Market stood at USD 974.11 million in 2022 and is anticipated to grow with a CAGR of 4.34% in the forecast period, 2024-2028. This can be attributed to environmental concerns. The shift toward sustainability and eco-conscious consumerism has also impacted the oral irrigator market. Some manufacturers have responded to these concerns by designing products that are more environmentally friendly, using less water or recyclable materials. This eco-conscious approach appeals to environmentally aware consumers.

In addition, manufacturers are focused on improving the overall user experience. This includes quieter operation, sleek and ergonomic designs, and intuitive interfaces. Some oral irrigators now come with touchscreens, LED displays, and user-friendly buttons. A pleasant and efficient user experience is expected to drive customer satisfaction and adoption rates.

Dental issues are becoming increasingly prevalent due to various factors, including evolving dietary and lifestyle habits, congenital defects, unhealthy eating behaviors, and inadequate dental care. The growing incidence of dental caries and tooth decay in the pediatric population has contributed to the expansion of the market. There is also a rising occurrence of congenital abnormalities like cleft lip, which has driven the demand for oral irrigators. Additionally, certain medications, such as verapamil and phenytoin, can lead to dental problems, including gingivitis.

According to the 2021 report from the World Dental Federation (FDI), periodontal diseases have the potential to impact as many as 50% of adults globally. Moreover, over 530 million children worldwide experience tooth decay issues in their primary teeth. Therefore, the increasing prevalence of periodontal diseases and tooth decay in the global population is a positive factor influencing the oral irrigator market.

The market's growth is further propelled by the introduction of innovative features in oral irrigators, such as customizable water pressure settings, specialized nozzles catering to specific dental needs, and enhanced portability for convenient travel use. These advancements have expanded the consumer base and attracted more individuals to incorporate oral irrigators into their oral hygiene routines. In February 2023, Fresh Health introduced its new Proclaim Custom-Jet Oral Irrigator, designed for daily at-home oral care to reduce plaque buildup. Proclaim creates a personalized mouthpiece with up to 60 pressurized jets using intraoral scanning and 3D printing technology.

The Global Oral Irrigator Market is segmented into product type, application, distribution channel, regional distribution, and company.

Based on its product type, the cordless category dominated the market's revenue share in 2022. These devices, which run on batteries, are effective at removing debris and bacteria from gums. They are highly convenient and portable, making them popular for both at-home use and travel situations. Furthermore, they are more portable and cost-effective compared to their countertop counterparts. Manufacturers are responding to consumer demands by introducing new products with advanced features. For instance, in August 2020, Panasonic Holdings Corporation unveiled the EW1511 ultrasonic portable oral irrigator, which includes built-in active water jet technology with five pressure levels and a unique cordless design. It also features a flexible nozzle ultrasonic water jet with tiny bubbles for eliminating food particles and clearing germs and floating plaque in periodontal pockets, which can lead to gum diseases. With around 1,600 pulses per minute, it also provides gentle gum stimulation.

           

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In terms of product categories, the market is divided into countertop and cordless. The countertop segment is expected to experience significant growth in the forecast period. This traditional model requires a cord or wire connected to an outlet for operation. In comparison to their cordless counterparts, these devices typically run for a longer duration on a single water tank and do not require recharging.

Based on distribution channel, the online segment took the lead, capturing the highest share of revenue, and is poised for substantial growth in the forecast period. Online channels offer convenience and accessibility to consumers, enabling them to explore and purchase oral irrigators from the comfort of their homes. The ease of online shopping, the wealth of product information, and customer reviews have all contributed to the expansion of the online distribution channel.

On the other hand, offline retailers offer a range of options, competitive pricing, and access to well-known global brands, making them an attractive platform for a diverse range of customers. Offline channels allow consumers to engage with sales representatives or dental professionals who can provide guidance and recommendations regarding oral irrigators. This personalized assistance boosts consumer confidence and contributed to the growth of this segment. Some consumers prefer the immediate availability and hands-on experience offered when purchasing oral irrigators from physical stores. This enables them to make well-informed purchasing decisions, which appeals to certain consumer segments.

Major companies operating in Global Oral Irrigator Market are:

  • Colgate-Palmolive Co
  • Procter & Gamble Co/The
  • Church & Dwight Co Inc
  • GSK PLC
  • Johnson & Johnson
  • Lion Corp
  • Sunstar Suisse SA
  • Dr Fresh Inc
  • Dentaid SL

 

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“The Global Oral Irrigator Market is poised for dynamic change with a host of upcoming trends. From smart oral irrigators and eco-friendly models to enhanced user experiences and teledentistry integration, these trends reflect the evolving landscape of oral health and consumer expectations. As the market continues to evolve, it is set to offer an array of innovative and accessible solutions for maintaining a healthy smile, keeping pace with the ever-changing demands and preferences of consumers,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Global Oral Irrigator Market By Product Type (Countertop, Cordless), By Application (Home, Dentistry), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Oral Irrigator Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Oral Irrigator Market.

 

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