Oral Irrigator Market to Grow with a CAGR of 4.34% through 2028
Increased recognition of the significance of oral
health in maintaining overall well-being is expected to drive the Global Oral
Irrigator Market growth in the forecast period, 2024-2028.
According to TechSci Research report, “Oral
Irrigator Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Oral Irrigator Market stood
at USD 974.11 million in 2022 and is anticipated to grow with a CAGR of 4.34% in
the forecast period, 2024-2028. This can be attributed to environmental
concerns. The shift toward sustainability and eco-conscious consumerism has
also impacted the oral irrigator market. Some manufacturers have responded to
these concerns by designing products that are more environmentally friendly,
using less water or recyclable materials. This eco-conscious approach appeals
to environmentally aware consumers.
In addition, manufacturers are focused on improving
the overall user experience. This includes quieter operation, sleek and
ergonomic designs, and intuitive interfaces. Some oral irrigators now come with
touchscreens, LED displays, and user-friendly buttons. A pleasant and efficient
user experience is expected to drive customer satisfaction and adoption rates.
Dental issues are becoming increasingly prevalent due
to various factors, including evolving dietary and lifestyle habits, congenital
defects, unhealthy eating behaviors, and inadequate dental care. The growing
incidence of dental caries and tooth decay in the pediatric population has
contributed to the expansion of the market. There is also a rising occurrence
of congenital abnormalities like cleft lip, which has driven the demand for
oral irrigators. Additionally, certain medications, such as verapamil and
phenytoin, can lead to dental problems, including gingivitis.
According to the 2021 report from the World Dental
Federation (FDI), periodontal diseases have the potential to impact as many as
50% of adults globally. Moreover, over 530 million children worldwide
experience tooth decay issues in their primary teeth. Therefore, the increasing
prevalence of periodontal diseases and tooth decay in the global population is
a positive factor influencing the oral irrigator market.
The market's growth is further propelled by the
introduction of innovative features in oral irrigators, such as customizable
water pressure settings, specialized nozzles catering to specific dental needs,
and enhanced portability for convenient travel use. These advancements have
expanded the consumer base and attracted more individuals to incorporate oral
irrigators into their oral hygiene routines. In February 2023, Fresh Health
introduced its new Proclaim Custom-Jet Oral Irrigator, designed for daily at-home
oral care to reduce plaque buildup. Proclaim creates a personalized mouthpiece
with up to 60 pressurized jets using intraoral scanning and 3D printing
technology.
The Global Oral Irrigator Market is segmented into product
type, application, distribution channel, regional distribution, and company.
Based on its product type, the cordless category
dominated the market's revenue share in 2022. These devices, which run on
batteries, are effective at removing debris and bacteria from gums. They are
highly convenient and portable, making them popular for both at-home use and
travel situations. Furthermore, they are more portable and cost-effective
compared to their countertop counterparts. Manufacturers are responding to
consumer demands by introducing new products with advanced features. For
instance, in August 2020, Panasonic Holdings Corporation unveiled the EW1511
ultrasonic portable oral irrigator, which includes built-in active water jet
technology with five pressure levels and a unique cordless design. It also
features a flexible nozzle ultrasonic water jet with tiny bubbles for
eliminating food particles and clearing germs and floating plaque in
periodontal pockets, which can lead to gum diseases. With around 1,600 pulses
per minute, it also provides gentle gum stimulation.
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In terms of product categories, the market is divided
into countertop and cordless. The countertop segment is expected to experience
significant growth in the forecast period. This traditional model requires a
cord or wire connected to an outlet for operation. In comparison to their
cordless counterparts, these devices typically run for a longer duration on a
single water tank and do not require recharging.
Based on distribution channel, the online segment took
the lead, capturing the highest share of revenue, and is poised for substantial
growth in the forecast period. Online channels offer convenience and
accessibility to consumers, enabling them to explore and purchase oral
irrigators from the comfort of their homes. The ease of online shopping, the
wealth of product information, and customer reviews have all contributed to the
expansion of the online distribution channel.
On the other hand, offline retailers offer a range of
options, competitive pricing, and access to well-known global brands, making
them an attractive platform for a diverse range of customers. Offline channels
allow consumers to engage with sales representatives or dental professionals
who can provide guidance and recommendations regarding oral irrigators. This
personalized assistance boosts consumer confidence and contributed to the
growth of this segment. Some consumers prefer the immediate availability and
hands-on experience offered when purchasing oral irrigators from physical
stores. This enables them to make well-informed purchasing decisions, which
appeals to certain consumer segments.
Major companies operating in Global Oral
Irrigator Market are:
- Colgate-Palmolive Co
- Procter & Gamble Co/The
- Church & Dwight Co Inc
- GSK PLC
- Johnson & Johnson
- Lion Corp
- Sunstar Suisse SA
- Dr Fresh Inc
- Dentaid SL
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“The Global Oral Irrigator Market is poised for
dynamic change with a host of upcoming trends. From smart oral irrigators and
eco-friendly models to enhanced user experiences and teledentistry integration,
these trends reflect the evolving landscape of oral health and consumer
expectations. As the market continues to evolve, it is set to offer an array of
innovative and accessible solutions for maintaining a healthy smile, keeping
pace with the ever-changing demands and preferences of consumers,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Global Oral Irrigator Market By
Product Type (Countertop, Cordless), By Application
(Home, Dentistry), By Distribution Channel (Online, Offline), By Region, By Competition Forecast &
Opportunities, 2018-2028F”, has evaluated the future growth potential of Global
Oral Irrigator Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global Oral Irrigator Market.
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