Eyeliner Market to Grow with a CAGR of 5.85% Globally through 2028
The global
eyeliner market is experiencing steady growth, driven by increasing demand for
cosmetic products, evolving beauty trends, and a surge in online sales channels.
According to
TechSci Research report, “Global Eyeliner Market - Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028”, the Global Eyeliner
Market stood at USD 6.2 Billion in 2022 and is anticipated to grow with a CAGR
of 5.85% in the forecast period, 2024-2028. The Global Eyeliner Market is experiencing growth
driven by evolving beauty trends, consumer awareness of personal grooming, and
an expanding beauty and fashion industry. Online sales channels are a dominant
retail force, offering convenience and accessibility. The market responds to
the rising demand for clean and green beauty, inclusivity, and diverse product
offerings. Hybrid formulations and customization are becoming popular, while
digital tools empower consumers in product selection. Sustainability initiatives
are reshaping packaging and ingredient sourcing. Despite growth, the market
faces challenges such as competition, evolving regulations, sustainability
concerns, counterfeit products, and the imperative to align with consumer
preferences and values. The Global Eyeliner Market is propelled by a multitude
of dynamic drivers, fostering a landscape of innovation, diversity, and
consumer-centric approaches. Foremost among these drivers is the ever-evolving
panorama of beauty trends. As societal norms shift and individual expressions
of beauty gain prominence, consumers seek diverse eyeliner options to complement
their unique styles. The demand for various formulations, colors, and
application techniques is on the rise as eyeliner becomes a canvas for
creativity, contributing significantly to the market's growth. Increased
awareness of personal grooming is another pivotal driver. Consumers, influenced
by the ubiquitous presence of beauty influencers and makeup artists on social
media, are incorporating eyeliner into their daily routines. The eyes, being a
focal point of facial aesthetics, contribute to a polished appearance, driving
the consistent demand for eyeliner products. This trend is inclusive,
transcending traditional gender norms, as both men and women embrace makeup for
self-expression.
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The expansion of
the beauty and fashion industry emerges as a significant catalyst. As global
fashion trends dictate beauty preferences, eyeliner remains integral to
achieving contemporary looks. The symbiotic relationship between beauty and
fashion sectors ensures that eyeliner products continuously undergo innovation,
keeping pace with the dynamic nature of both industries. Collaborations between
beauty brands and fashion designers further elevate the visibility and
desirability of eyeliner products. Online sales
channels represent a transformative force, emerging as a dominant retail avenue
for eyeliner products. E-commerce platforms offer a vast array of options from
global and niche brands, revolutionizing the beauty industry's accessibility.
The convenience of online shopping, coupled with the influence of digital
marketing, contributes substantially to the market's growth. Virtual try-on
tools and augmented reality experiences empower consumers, enhancing their
purchasing confidence and overall satisfaction. Continuous
innovations in eyeliner formulations and applicators act as a driving force,
ensuring that products meet evolving consumer expectations. Brands invest in
research and development to create formulations that offer long-lasting wear,
precision, and versatility. The introduction of waterproof and sweat-resistant
formulations caters to consumers seeking durability, especially in varying
climates. Advanced applicator designs, such as precision brushes and ergonomic
shapes, enhance the ease and accuracy of eyeliner application, contributing to
the overall positive consumer experience. The global
prevalence of clean and green beauty practices is reshaping the eyeliner
market. Consumers are increasingly conscious of the ingredients in their
cosmetic products and their potential environmental impact. Brands respond by
offering eyeliner formulations free from harmful chemicals, embracing natural
and organic ingredients, and adopting eco-friendly packaging. Sustainability
considerations extend beyond product formulations to encompass ethical sourcing
of ingredients, responsible manufacturing processes, and reduced environmental
impact. In summary, the
Global Eyeliner Market is driven by the interplay of evolving beauty trends,
heightened awareness of personal grooming, the expanding beauty and fashion
industry, the rise of online sales channels, and continuous innovations in
formulations and applicators. These drivers collectively contribute to the
market's vibrancy, shaping a landscape that caters to diverse consumer
preferences, embraces sustainability, and leverages technological advancements
to enhance the overall consumer experience. Online sales
channels have burgeoned into a rapidly growing segment within the Global
Eyeliner Market. The convenience, variety, and accessibility offered by
e-commerce platforms have revolutionized the beauty industry, making it a
dominant retail avenue for eyeliner products. Consumers now have the ease of
browsing a wide array of eyeliner options, ranging from established to niche
brands, at their fingertips. Virtual try-on tools and augmented reality
experiences empower buyers to virtually test different eyeliner styles and
shades, enhancing their purchasing confidence. The proliferation of digital
marketing, beauty tutorials, and influencer content also plays a pivotal role
in guiding consumer choices. With these compelling advantages, the online segment
is set to continue its expansion, offering a seamless shopping experience and
digital engagement, all of which benefit brands and consumers alike.
Major companies operating
in Global Eyeliner Market are:
- L’Oreal S.A.
- LG Household & Healthcare
Limited.
- Christian Dior SE
- Chanel S.A.
- Iredale Mineral Cosmetics,
Ltd
- Markswin International
Corporation
- Kao Corporation
- The Estée Lauder Companies
Inc.
- Mary Kay Inc
- Modi-Mundipharma Beauty
Products Pvt Ltd.
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“The Global
Eyeliner Market is marked by an array of drivers that fuel its growth. Evolving
beauty trends, increased personal grooming awareness, expansion in the beauty
and fashion sector, online sales channel dominance, and continuous innovations
in formulations and applicators are the key factors propelling the market.
These drivers cater to a diverse range of consumer preferences, foster
sustainability, and leverage technological advancements. The market embraces
clean and green beauty practices while also embracing inclusivity and
customization, ensuring it remains attuned to the evolving needs and values of
consumers. Despite its growth, the market contends with challenges, including
competition, regulatory changes, sustainability concerns, counterfeit products,
and changing consumer preferences.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“Eyeliner
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Product Type (Liquid, Pen, Powder, Wax, Others), By End User
(Personal, Professional), By Sales Channel (Supermarkets/Hypermarkets,
Convenient Stores, Specialty Stores, Online, Others), By Region, By
Competition, 2018-2028”, has evaluated the future growth potential of Global
Eyeliner Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global Eyeliner Market.
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