Bath Mats Market to Grow with a CAGR of 5.6% Globally through 2028
Increasing awareness of bathroom safety and hygiene
and changing consumer preferences are driving the Global Bath Mats Market in
the forecast period 2024-2028.
According to TechSci Research report, “Global Bath
Mats Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Bath Mats Market stood at USD 108.78 Million
in 2022 and is anticipated to grow with a CAGR of 5.6% in the forecast period,
2024-2028. The global bath mats market has seen significant growth in recent
years, driven by various factors, including changing consumer preferences,
increasing awareness of bathroom safety and hygiene, and the growing demand for
aesthetically pleasing bathroom decor. Bath mats, traditionally designed for
safety in wet environments, have evolved into versatile accessories that
combine function and style. One of the key drivers of this market is the
heightened emphasis on bathroom safety and hygiene. Consumers are increasingly
aware of the risks associated with wet bathroom floors and are turning to bath
mats to mitigate accidents. Bath mats provide slip resistance, reducing the
likelihood of falls and injuries. This safety aspect has become a top priority
for many, especially in households with children, the elderly, or individuals
with mobility issues.
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Changing consumer preferences have played a
significant role in shaping the global bath mats market. Bath mats are no
longer viewed solely as utilitarian items; they have transitioned into
decorative elements. Consumers seek bath mats that not only serve their safety
needs but also enhance the aesthetic appeal of their bathrooms. This shift in
preferences has led to increased demand for a wide variety of bath mats in
different designs, colors, and materials. Manufacturers and retailers are
capitalizing on this trend by offering an extensive range of options to cater
to diverse tastes. Technological advancements have driven the market forward,
bringing innovative features to bath mats. Modern bath mats often feature
non-slip properties, quick-drying capabilities, and antimicrobial treatments.
These innovations make bath mats more functional and convenient, aligning them
with the evolving needs of consumers. For instance, quick-drying bath mats
inhibit the growth of bacteria and mold, addressing hygiene concerns. Non-slip
properties enhance safety, and antimicrobial treatments contribute to a more
sanitary bathroom environment. The global bath mats market's dynamics vary
across regions. In developed regions, consumers tend to prioritize premium,
high-quality bath mats with advanced features and stylish designs. These
products cater to consumers looking for safety without compromising on
aesthetics. In contrast, emerging markets are witnessing a surge in demand due
to rising disposable incomes and increased urbanization. As more people move to
urban areas, they are inclined to invest in home decor and accessories,
contributing to the expansion of the bath mats market in these regions. The global bath mats market continues to evolve.
Manufacturers and retailers must remain attuned to changing consumer
preferences and technological advancements to meet the demand for bath mats
that combine safety, aesthetics, and functionality. Furthermore, the growing
emphasis on eco-friendly and sustainable materials presents an opportunity for
manufacturers to align with environmentally conscious consumers. Overall, the
global bath mats market is poised for further expansion as consumers prioritize
both safety and aesthetics in their bathrooms, making bath mats an integral
part of modern bathroom decor. The Global Bath Mats Market is segmented into type,
application, distribution channel, regional distribution, and company.
Based on type the market is segmented into cotton,
bamboo, polyester, nylon, and others. Polyester mats have seen a notable
increase in demand in the global bath mats market due to their durability, ease
of maintenance, and affordability. These mats can withstand the high-moisture
bathroom environment, resisting mold and mildew growth, and are easy to clean,
making them a practical choice for consumers. Polyester mats' versatility and
the availability of various colors, patterns, and designs further contribute to
their popularity, allowing consumers to select options that not only enhance
safety but also match their bathroom decor and personal style. Based on application
the market is segmented into residential and commercial. Based on distribution channel
the market is segmented into offline and online. Based on region the market is segmented into five
regions, North America, Europe, Asia Pacific, Middle East & Africa, and
South America.
Major companies operating in Global Bath Mats
Market are:
- Trident Group
- Clara Clark
- Bentley Mills, Inc.
- Beaulieu Group LLC
- Royalty Carpet Mills Inc.
- Mannington Mills, Inc.
- Shaw Industries Group, Inc.
- Engineered Floors LLC
- Dixie Group, Inc.
- AstroTurf, LLC
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“Expansion of ecommerce channel is a significant trend
that is expected to have an impact on growth over the forecasted period. Increasing
awareness of bathroom safety and hygiene and changing consumer preferences will
positively impact the Global Bath Mats Market. Due to the wide range of
products available to meet specific needs of, as well as the growing popularity
of the online sales channel, the market is growing at impressive rate through
projected period,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Bath Mats
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Type (Cotton, Bamboo, Polyester, Nylon, Others), By Application
(Residential, Commercial), By Distribution Channel (Offline, Online), By
Region, By Competition, 2018-2028”, has evaluated the future growth
potential of Global Bath Mats Market and provides statistics & information
on market size, structure, and future market growth. The report intends to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in
Global Bath Mats Market.
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