Press Release

Licensed Sports Merchandise Market to Grow with a CAGR of 5.31% Globally through 2029

Rising globalization of sports and innovations in product design are driving the Global Licensed Sports Merchandise Market in the forecast period 2025-2029.

 

According to TechSci Research report, “Global Licensed Sports Merchandise Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Licensed Sports Merchandise Market stood at USD 33.29 Billion in 2023 and is anticipated to grow with a CAGR of 5.31% in the forecast period, 2025-2029. The global licensed sports merchandise market is a dynamic and thriving industry that revolves around the sale of sports-related products officially licensed by sports leagues, organizations, and athletes. These products often feature team logos, player likenesses, and other branding elements, and they cater to the passionate and dedicated fan base that spans the globe.

One of the primary drivers of the licensed sports merchandise market is the unwavering passion and brand loyalty of sports fans. Fans across the world have deep emotional connections to their favorite teams, athletes, and sports organizations. They express this passion by purchasing licensed merchandise, which serves as a symbol of their support and affiliation. Licensed products offer authenticity, quality, and a strong connection to the sports brand, driving fans to seek these items to display their loyalty.

 

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Global Licensed Sports Merchandise Market

 

Globalization has played a significant role in the expansion of the licensed sports merchandise market. As sports leagues and events gain international recognition, there's a growing demand for merchandise from fans worldwide. Sports that were traditionally regional or confined to specific countries have now become global phenomena. This global appeal creates lucrative opportunities for both established and emerging players in the industry to cater to a diverse and expanding customer base.

The rise of e-commerce has transformed the distribution channels for licensed sports merchandise. Online retail has made it easier for fans to access a wide range of products from anywhere in the world. Major sports leagues, teams, and licensed merchandise providers have embraced digital platforms, offering fans a seamless shopping experience and a direct link to the latest products. E-commerce has eliminated geographical limitations, enabling fans from different countries to purchase their favorite team's merchandise. The convenience and accessibility of online shopping have significantly contributed to the market's growth.

Innovation in product design and personalization has become another key driver of the licensed sports merchandise market. Fans are looking for more than just jerseys and caps; they seek a broader range of merchandise that reflects their individuality. The licensed sports merchandise industry has responded by diversifying its offerings to include lifestyle products, personalized items, and innovative materials. Fans can now customize their merchandise with their names or their favorite player's name, making it more personal and unique. Advances in material technology have also improved the quality and comfort of licensed products, making them more appealing to consumers.

Sponsorship and marketing collaborations have further boosted the licensed sports merchandise market. Partnerships between sports organizations, athletes, and major brands result in the creation of official team jerseys, exclusive footwear lines, and unique collectibles. These collaborations often generate considerable excitement, especially during major events or championship games. Athlete endorsements and brand affiliations have expanded the market's reach, attracting fans who want to own products endorsed by their favorite players.

In conclusion, the global licensed sports merchandise market is an ever evolving and dynamic sector. The convergence of passionate fandom, globalization, e-commerce, product innovation, and marketing collaborations has created a thriving ecosystem with substantial growth potential. As the industry continues to adapt to changing consumer preferences and technological advancements, it's likely to maintain its strong presence in the world of sports and consumer merchandise.

The Global Licensed Sports Merchandise Market is segmented into product, distribution channel, regional distribution, and company.

Based on product the market is segmented into sports apparel, sports footwear, toys & games, and others. The Global Licensed Sports Merchandise Market has seen a significant uptick in the demand for sports footwear, particularly sneakers. This surge can be attributed to the multifaceted appeal of sports shoes. Beyond being functional, sports footwear has become a fashion statement, embraced by enthusiasts not only for its comfort and performance but also for the style and branding. Fans now seek to complete their sporty look by sporting licensed sports footwear that bears the emblems of their beloved teams or athletes, reflecting the increasing importance of authenticity and fashion in the market.

Based on distribution channel the market is segmented into offline and online.

Based on region the market is segmented into five regions, North America, Europe, Asia Pacific, Middle East & Africa, and South America.

 

Major companies operating in Global Licensed Sports Merchandise Market are:

  • VF Corporation
  • Nike, Inc.
  • Puma SE
  • Under Armour, Inc.
  • Adidas AG
  • Hanesbrands Inc.
  • DICK’S Sporting Goods Inc.
  • Sports Direct International plc,
  • G-III Apparel Group, Ltd.
  • Fanatics Inc

 

Download Free Sample Report

Customers can also request for 10% free customization on this report.

 

“Sponsorship and marketing collaborations is a significant trend that is expected to have an impact on growth over the forecasted period. Rising globalization of sports, innovations in product design and rising cross-industry collaborations between the sports sector and fashion will positively impact the Global Licensed Sports Merchandise Market. Due to the wide range of products available to meet specific needs of, as well as the growing popularity of the online sales channel, the market is growing at impressive rate through projected period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Licensed Sports Merchandise Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Sports Apparel, Sports Footwear, Toys & Games, Others), By Distribution Channel (Offline, Online), By Region, By Competition, 2019-2029”, has evaluated the future growth potential of Global Licensed Sports Merchandise Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Licensed Sports Merchandise Market.

 

Contact

Techsci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

Tel: +1-332-258-6602

Email: [email protected]

Website: www.techsciresearch.com

Relevant Reports

Licensed Sports Merchandise Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Sports Apparel, Sports Footwear, Toys & Games, Others), By Distribution Channel (Offline, Online), By Region, By Competition, 2019-2029

Consumer Goods and Retail | Feb, 2024

Rising globalization of sports and innovations in product design are driving the Global Licensed Sports Merchandise Market in the forecast period 2025-2029.

Relevant News