Press Release

Sparkling Water Market to Grow with a CAGR of 12.7% Globally through 2028

Rising health and fitness awareness and surge in flavor innovation are driving the Global Sparkling Water Market in the forecast period 2024-2028.

 

According to TechSci Research report, “Global Sparkling Water Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Sparkling Water Market stood at USD 34.56 Billion in 2022 and is anticipated to grow with a CAGR of 12.7% in the forecast period, 2024-2028. The Global Sparkling Water Market has experienced a significant transformation in recent years, reflecting changing consumer preferences and a growing emphasis on health and wellness. Sparkling water, also known as carbonated water or seltzer, has risen in popularity as an alternative to sugary soft drinks and traditional carbonated beverages. This shift in consumer behavior has had a profound impact on the market's dynamics.

One of the most prominent drivers of the sparkling water market is the overarching emphasis on health and wellness. As health-consciousness grows, consumers are turning away from traditional carbonated soft drinks laden with sugars and artificial additives. Sparkling water serves as a guilt-free option, offering the delightful carbonation without compromising on health. It has been promoted as a healthier alternative, particularly given its absence of added sugars, calories, and artificial ingredients, making it suitable for weight-conscious and health-oriented consumers.

Flavor innovation has played a pivotal role in the market's growth. While unflavored sparkling water has a significant presence, flavored varieties have gained tremendous popularity. Beverage companies have capitalized on this trend by introducing a multitude of appealing flavors. These range from classic citrus options like lemon and lime to more exotic and adventurous flavors like watermelon-mint and hibiscus-ginger. Such flavor innovation not only broadens the consumer base but also provides an avenue for brands to distinguish themselves in a competitive market.

Environmental concerns have also influenced the sparkling water market. The shift towards sustainability and reducing plastic waste has led to increased demand for brands that prioritize eco-friendly packaging. Many companies have transitioned from single-use plastic bottles to more sustainable materials such as aluminum cans and glass bottles. These packaging options are not only more easily recyclable but also appeal to eco-conscious consumers.

The global sparkling water market is highly competitive, featuring a mix of established beverage giants and smaller, innovative brands. Major players like Coca-Cola, PepsiCo, and Nestlé have expanded their sparkling water product lines to meet the growing demand. Smaller, regional players have also made their mark by offering unique, locally inspired products. As the market grows, competition intensifies, leading to continued innovation in flavors, packaging, and marketing.

 

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In conclusion, the global sparkling water market has been shaped by changing consumer preferences, marked by health consciousness, flavor innovation, and sustainability. As of my last knowledge update, the market was on a steady growth trajectory, and it's likely that these trends have persisted and evolved further. The market is expected to remain a significant player in the beverage industry, providing consumers with a refreshing, health-conscious, and sustainable alternative to traditional carbonated drinks. However, market conditions may have evolved since my last update, so it's important to consult the most recent data and reports for the latest developments.

The Global Sparkling Water Market is segmented into product type, packaging, distribution channel, regional distribution, and company.

Based on type the market is segmented into flavored and unflavored. Unflavored sparkling water has witnessed a notable surge in demand within the global sparkling water market. This uptick in interest can be attributed to consumers seeking a healthier, unsweetened alternative to traditional carbonated soft drinks. Unflavored sparkling water provides the crispness and effervescence consumers love, without the added sugars or artificial flavors, aligning perfectly with health-conscious lifestyles. Its versatility also allows consumers to personalize their beverages, making it a preferred choice for those who appreciate simplicity and natural refreshment.

Based on packaging the market is segmented into bottles, cans, and others.

Based on distribution channel the market is segmented into offline and online.

Based on region the market is segmented into five regions, North America, Europe, Asia Pacific, Middle East & Africa, and South America.

 

Major companies operating in Global Sparkling Water Market are:

  • PepsiCo
  • Nestlé, A.G.
  • The Coca-Cola Company.
  • CG Roxane, LLC
  • Tempo Beverage Ltd
  • Keurig Dr Pepper Inc.
  • Dr Pepper/Seven Up, Inc
  • Ferrarelle
  • Reignwood Investments UK Ltd
  • Mountain Valley Spring Water

 

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“Expansion of ecommerce channel is a significant trend that is expected to have an impact on growth over the forecasted period. Rising health and fitness awareness, surge in flavor innovation and changing consumer preferences will positively impact the Global Sparkling Water Market. Due to the wide range of products available to meet specific needs of, as well as the growing popularity of the online sales channel, the market is growing at impressive rate through projected period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Sparkling Water Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Flavored, Unflavored), By Packaging (Bottles, Cans, Others), By Distribution Channel (Offline, Online), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Sparkling Water Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Sparkling Water Market.

 

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Sparkling Water Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Flavored, Unflavored), By Packaging (Bottles, Cans, Others), By Distribution Channel (Offline, Online), By Region, By Competition 2018-2028

Consumer Goods and Retail | Nov, 2023

Rising health and fitness awareness and surge in flavor innovation are driving the Global Sparkling Water Market in the forecast period 2024-2028.

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