Antiperspirants and Deodorants Market to Grow with a CAGR of 8.2% Globally through 2028
Global Antiperspirants and Deodorants Market continues
to thrive due to factors such as increasing health and hygiene awareness,
changing lifestyles and urbanization, and continuous product innovation and
customization.
According to TechSci Research report, “Global Antiperspirants
and Deodorants Market - Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2028”, the Global Antiperspirants and Deodorants
Market stood at USD 30.49 billion in 2022 and is anticipated to grow with a
CAGR of 8.2% in the forecast period, 2024-2028. The global antiperspirants and
deodorants market is a thriving and dynamic sector within the broader personal
care and hygiene industry. This market's significance is underlined by its
essential role in everyday grooming routines, offering consumers solutions to
combat body odor and perspiration. As societies across the globe become more
health-conscious and aware of the importance of personal hygiene, the demand
for antiperspirants and deodorants has surged, propelling the market's growth.
The global antiperspirants and deodorants market
encompasses a wide range of products designed to control perspiration and
prevent body odor. Antiperspirants work by reducing sweat production, typically
by using aluminum-based compounds to block sweat ducts temporarily. Deodorants,
on the other hand, primarily target body odor by killing odor-causing bacteria
and providing a pleasant scent.
This market's growth is driven by several key factors,
including changing lifestyle patterns, rising awareness of personal hygiene,
and a growing emphasis on grooming and self-care. The market's diverse product
offerings, from roll-ons and sticks to aerosols and natural formulations, cater
to the varied preferences of consumers, making it an integral part of daily
routines.
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through XX Pages and an in-depth TOC on "Global Antiperspirants
and Deodorants Market”
A significant driver for the global antiperspirants
and deodorants market is the increasing awareness of health and hygiene. Consumers
are more informed than ever about the importance of personal hygiene in
preventing body odor and discomfort. This awareness drives the demand for these
products. Modern lifestyles often involve high levels of physical activity,
outdoor engagement, and demanding work routines. People seek products that keep
them comfortable, confident, and odor-free throughout the day. Antiperspirants
and deodorants fulfill this need, making them an essential part of daily life.
The market offers a wide variety of product
formulations and application methods, catering to consumer preferences. This
diversity includes traditional roll-on and stick deodorants, aerosols, wipes,
and natural and organic options. Consumers can select products that align with
their individual needs and values. The global antiperspirants and deodorants
market is highly competitive, with numerous established and emerging brands
vying for market share. Well-known companies like Procter & Gamble,
Unilever, and Colgate-Palmolive operate alongside niche and specialty brands.
This competition offers consumers a vast array of options, price points, and
formulations.
The health and wellness movement has made a
significant impact on the deodorant and antiperspirant market. Consumers
increasingly seek products that are free from potentially harmful additives
such as parabens and aluminum. This trend has led to the growth of natural and
organic deodorants that align with health-conscious preferences. The digital
landscape has transformed the way consumers engage with and purchase personal
care products, including antiperspirants and deodorants. Online platforms and
e-commerce have provided consumers with convenient access to a wide range of
products, enabling them to explore options, read reviews, and make informed
purchasing decisions.
There is a growing demand for eco-friendly and
sustainable deodorant and antiperspirant products. Brands are responding by
incorporating ethical sourcing, recyclable packaging, and cruelty-free
practices. This resonates with consumers' increasing environmental
consciousness and their desire to make responsible choices. In many regions,
including North America and Europe, strict regulatory standards govern personal
care products, ensuring their safety and quality. Brands often adhere to these
regulations, providing consumers with confidence in the products they purchase.
While the global antiperspirants and deodorants market
shows significant growth potential, it faces several challenges:
The safety of ingredients, particularly aluminum
compounds used in antiperspirants, has been a subject of debate and consumer
concern. Brands must address these safety concerns and invest in research and
development for alternative ingredients. Adherence to strict regulatory
standards is essential for personal care products. Brands must navigate complex
and evolving regulations in different regions to ensure their products meet
safety and quality standards.
The packaging and formulation of deodorant and
antiperspirant products can have environmental implications. Brands are
increasingly expected to adopt sustainable practices, from recyclable packaging
to ethical ingredient sourcing. With numerous brands competing for market
share, differentiation is crucial. Brands must distinguish themselves through
innovation, quality, and marketing to capture consumer loyalty. Consumer
preferences are evolving, with a growing demand for natural and organic
products, as well as a focus on gender-neutral options. Brands need to stay
attuned to these preferences and adapt their product offerings.
The global antiperspirants and deodorants market is
segmented into type, sales channel, regional and company.
Based on the type, roll-on segment emerged as the
dominant player in the global antiperspirants and deodorants market. Roll-on
products are available in a variety of formulations to cater to different
preferences. This includes options for sensitive skin, natural and organic
formulations, and scented and unscented varieties, providing choices for a
diverse
Based on region, North America has a significant share
of the global antiperspirants and deodorants market. North America places a
strong emphasis on personal hygiene and grooming, with consumers well-informed
about the importance of controlling body odor and perspiration. The demand for
antiperspirants and deodorants is driven by a heightened awareness of personal
hygiene and the desire for effective solutions.
Major companies operating in the Global Antiperspirants
and Deodorants Market are:
- Unilever
- Procter & Gamble
- Godrej Consumer Products Ltd.
- Beiersdorf AG
- Avon Products Inc.
- Henkel AG & Co. KGaA
- CavinKare Pvt Ltd.
- Christian Dior SE
- Colgate-Palmolive Company
- Tom's of Maine, Inc.
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“The global antiperspirants and deodorants market is
poised for continued growth and innovation. As consumers become more
health-conscious and environmentally aware, brands will continue to adapt to
these changing preferences. The market's future will likely see greater
emphasis on ingredient safety, sustainability, and transparency, with brands
investing in research and development to meet these demands. Additionally, the
influence of digital platforms and e-commerce is expected to expand further,
providing consumers with convenient access to a wider range of product options.”
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Antiperspirants and Deodorants Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type
(Aerosol Spray, Cream, Roll-On, and Gel, Others), By Sales Channel
(Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region,
By Competition, 2018-2028”, has evaluated the future growth potential of global
antiperspirants and deodorants market and provides statistics & information
on market size, structure and future market growth. The report intends to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in global
antiperspirants and deodorants market.
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