Press Release

Electric Toothbrush Market to Grow with a CAGR of 3.7% Globally through 2028

Global Electric Toothbrush Market continues to thrive due to factors such as technological advancements, growing awareness of oral health, and a shift towards sustainability.

 

According to TechSci Research report, “Global Electric Toothbrush Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Electric Toothbrush Market stood at USD 3.15 billion in 2022 and is anticipated to grow with a CAGR of 3.7% in the forecast period, 2024-2028. The global electric toothbrush market has experienced significant growth and transformation over the past few decades. The dental care industry has witnessed a paradigm shift from traditional manual toothbrushes to advanced electric alternatives.

The global electric toothbrush market has exhibited robust growth, with increasing consumer awareness about oral health and the benefits of electric toothbrushes. Electric toothbrushes are battery-powered or rechargeable devices that use oscillating or rotating bristle heads to clean teeth. They offer several advantages over manual toothbrushes, including more effective plaque removal, better gum care, and built-in features like timers and pressure sensors. The convenience and effectiveness of electric toothbrushes have propelled their popularity worldwide.

 

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One of the primary drivers for the Electric Toothbrush market is its unparalleled fragrance. Growing awareness of the importance of oral health and hygiene has encouraged consumers to invest in superior dental care products. Electric toothbrushes are increasingly seen as essential tools in maintaining oral hygiene. Continuous technological advancements have enhanced the functionality of electric toothbrushes. Features such as Bluetooth connectivity, real-time feedback, and various brushing modes cater to a wide range of consumer preferences.

The global demographic shift toward an aging population has contributed to market growth, as older individuals tend to seek better dental care options. Key players in the market consistently invest in research and development, resulting in innovative product offerings. These innovations include smart toothbrushes that sync with mobile apps, UV sanitizers, and AI-driven dental care solutions.

The surge in environmental awareness has led to the development of eco-friendly electric toothbrushes with replaceable and recyclable components, reducing the overall environmental footprint. Dentists and dental professionals increasingly recommend electric toothbrushes to their patients, leading to a boost in adoption rates.

The integration of Bluetooth and smartphone apps with electric toothbrushes allows users to track their brushing habits and receive real-time feedback, enhancing the overall dental care experience. Some companies offer subscription-based models for replacement brush heads and accessories, ensuring a steady revenue stream and product usage.

Market players are focusing on sustainability by offering biodegradable or recyclable toothbrush heads and reducing plastic waste. Electric toothbrushes are becoming more customizable, with various brush head options and brushing modes to cater to individual preferences and dental needs.

Key manufacturers are expanding their global footprint, targeting emerging markets with a growing middle-class population and increasing disposable income. As competition intensifies, manufacturers are offering electric toothbrushes at various price points, making them more accessible to a wider consumer base.

Electric toothbrushes can be more expensive than manual alternatives, which may limit adoption in lower-income regions. Concerns about battery life and access to charging infrastructure can affect the convenience of electric toothbrushes, especially in regions with unreliable power supply. Although eco-friendly options are available, the environmental impact of electric toothbrushes, including battery disposal, remains a concern.

In some mature markets, the electric toothbrush market is reaching saturation, making it challenging for new entrants to gain a foothold. Stringent regulations related to dental care products in some regions can pose obstacles for manufacturers.

North America is a mature market with a high penetration of electric toothbrushes. Consumers are willing to invest in advanced dental care solutions, driving innovation. Europe is a significant market player with a strong emphasis on oral health, sustainability, and product innovation. European consumers prefer eco-friendly and premium electric toothbrush options.

Asia-Pacific is experiencing rapid market growth, driven by a rising middle class, increasing disposable income, and a growing awareness of oral health. The market is characterized by a preference for cost-effective options and a willingness to embrace innovative products. Latin America is an emerging market with untapped potential. A burgeoning middle class and increasing awareness of dental health present opportunities for market growth.

The Middle East and Africa represent smaller markets, where electric toothbrush adoption is primarily concentrated in urban areas with higher disposable income.

The Global Electric Toothbrush Market is segmented into type, end-user, sales channel, regional and company.

Based on the type, battery operated segment emerged as the dominant player in the global electric toothbrush market. Battery-operated electric toothbrushes are typically more affordable than their rechargeable counterparts. This price advantage makes them accessible to a broader range of consumers, including those who may be hesitant to invest in a more expensive rechargeable toothbrush.

Based on region, Europe has a significant share in the global electric toothbrush market. Europe's significant share in the global electric toothbrush market reflects its ability to adapt to evolving consumer preferences, its focus on innovation, and its commitment to sustainability. As Europe continues to prioritize oral health and environmental considerations, the electric toothbrush market is expected to see sustained growth and further innovation in the years to come.

 

Major companies operating in Global Electric Toothbrush Market are:

  • Procter & Gamble Company
  • Colgate-Palmolive Company
  • Koninklijke Philips N.V.
  • Church & Dwight Co., Inc.
  • FOREO
  • Panasonic Holdings Corporation
  • Lion Corporation
  • Church & Dwight Co., Inc. (Arm & Hammer)
  • Den-Mat Holdings LLC
  • Perfora

 

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“The global electric toothbrush market has witnessed substantial growth driven by factors such as increasing oral health awareness, technological advancements, product innovation, and environmental concerns. Market trends, including the rise of smart toothbrushes and sustainability initiatives, continue to shape the industry. Challenges such as cost barriers and regulatory compliance vary by region. Overall, the electric toothbrush market is poised for further expansion and innovation as it continues to cater to the evolving needs of consumers worldwide.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Electric Toothbrush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Electric, Battery Operated, and Replacement Brush Heads), By End-User (Kids and Adults), By Sales Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online, and Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of global electric toothbrush market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global electric toothbrush market.

 

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