Press Release

Natural & Organic Cosmetics Market to Grow with a CAGR of 9.7% Globally through 2028

Global Natural & Organic Cosmetics Market continues to thrive due to factors such as rising consumer awareness of health-consciousness, environmental and sustainability concerns, and regulatory changes and certification standards.

 

According to TechSci Research report, “Global Natural & Organic Cosmetics Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Natural & Organic Cosmetics Market stood at USD 37.71 billion in 2022 and is anticipated to grow with a CAGR of 9.7% in the forecast period, 2024-2028. The global natural and organic cosmetics market represents a thriving and dynamic sector within the broader beauty and personal care industry. Natural and organic cosmetics are characterized by their commitment to using natural and ethically sourced ingredients, free from synthetic chemicals and harmful additives.

The concept of using natural ingredients in cosmetics dates back centuries when ancient civilizations harnessed the power of plants, minerals, and other organic materials for beauty and skincare. However, it is in the modern era that the natural and organic cosmetics industry has truly flourished.

The roots of the current movement can be traced back to the mid-20th century when consumers began to question the safety and ethical practices of the beauty industry. Concerns about animal testing, environmental impact, and the presence of harmful chemicals in cosmetics prompted a growing interest in natural and organic alternatives.

Over the years, as scientific research and public awareness have advanced, so too has the global natural and organic cosmetics market. A major turning point came with the emergence of organic certification organizations and standards, such as Ecocert and COSMOS, which provided a framework for what could be considered natural and organic in cosmetics. This standardization and transparency helped consumers identify and trust products that aligned with their values.

 

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Consumer awareness of the potential harm posed by synthetic chemicals in cosmetics has been steadily rising. The desire for safer and more environmentally friendly products has led to a surge in demand for natural and organic cosmetics. Consumers are actively seeking products that are free from parabens, phthalates, synthetic fragrances, and other harmful additives, fostering a growing market.

The global wellness and self-care movement has had a profound impact on the cosmetics market. The demand for products that promote overall well-being, support skin health, and enhance self-care routines has spurred the growth of natural and organic cosmetics. Consumers are increasingly recognizing the connection between what they put on their skin and their overall health.

Strict regulatory standards and certifications have become crucial in the natural and organic cosmetics market. Independent organizations and certification bodies, such as USDA Organic and Natrue, provide verification that products meet specific criteria for being labeled as natural and organic. This regulatory framework enhances consumer trust in the authenticity of products and ensures their quality and safety.

A significant portion of consumers worldwide now makes purchasing decisions with eco-consciousness in mind. They prioritize products that embrace sustainability, ethical sourcing, cruelty-free practices, and environmentally friendly packaging. The natural and organic cosmetics market is a natural fit for this eco-conscious consumer base, as it aligns with their values and preferences.

Advancements in green chemistry and sustainable practices have contributed to the growth of the market. Innovations in ingredient sourcing, formulation techniques, and sustainable packaging options have expanded the possibilities for natural and organic cosmetics, making them more effective and appealing to consumers.

The market has increasingly recognized the importance of inclusivity and diversity in its offerings. Brands are catering to a wider range of skin tones and types, ensuring that their products meet the needs of all consumers. This approach not only fosters greater inclusivity but also expands the market's potential consumer base.

Brands are increasingly focusing on sustainable packaging solutions, such as recyclable materials and reduced plastic usage, to minimize environmental impact. The clean beauty movement is gaining traction, with consumers seeking products free from toxic or controversial ingredients, even within the natural and organic cosmetics category.

Brands are offering more personalized product options, allowing consumers to customize formulations that suit their individual skincare needs. Innovations in green chemistry are resulting in the development of new, effective, and eco-friendly ingredients and formulations.

Digital platforms and e-commerce are playing an increasingly significant role in product discovery and purchasing, especially as consumers seek information and recommendations online. There is a growing emphasis on inclusive product offerings that cater to diverse skin types and tones.

Natural and organic cosmetics often come with a higher price point, which can limit accessibility for some consumers. Sourcing high-quality natural and organic ingredients can be challenging, as it requires sustainable and ethical practices, and supply chain complexities can impact availability. The market is susceptible to greenwashing, where brands make misleading claims about the natural or organic nature of their products, leading to consumer confusion.

 Lack of standardized definitions and regulations for natural and organic cosmetics can lead to ambiguity and inconsistent labeling. Natural and organic cosmetics may have shorter shelf lives and require effective preservation methods to maintain product quality.

The Global Natural & Organic Cosmetics Market is segmented into type, end-user, sales channel, regional and company.

Based on the type, Skin Care segment emerged as the dominant player in the global natural & organic cosmetics market. In recent years, consumers have shifted their focus from merely looking good to prioritizing overall well-being and skincare health. The Skin Care segment caters to this growing demand by offering natural and organic products that promote healthy and radiant skin, aligning with the broader wellness movement.

Based on region, North America has a significant share in the global natural & organic cosmetics market. North America has witnessed a substantial rise in consumer awareness regarding the potential benefits of natural and organic cosmetics. There is a growing consciousness about the health and environmental implications of synthetic chemicals in beauty products. This awareness has led to an increased demand for cosmetics that align with the principles of natural and organic ingredients, free from harmful additives.

 

Major companies operating in Global Natural & Organic Cosmetics Market are:

  • Shiseido Company Limited
  • Natura & Co.
  • The Estee Lauder Companies
  • Yves Rocher
  • True Botanicals
  • Tata Harper
  • The Hain Celestial Group
  • Weleda AG
  • Arbonne International
  • Purity Cosmetics (100% Pure)

 

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“The global natural and organic cosmetics market is poised for continued growth and innovation. As consumer awareness and demand for natural and organic products continue to rise, the industry will likely expand further. The market will adapt to meet evolving consumer preferences, with a continued focus on sustainability, ethical sourcing, clean formulations, and inclusivity. Additionally, as regulatory standards become more robust, the market is expected to mature, ensuring that consumers have access to safe, authentic, and high-quality natural and organic cosmetics that align with their values and expectations. The global natural and organic cosmetics market is not only a reflection of changing consumer preferences but also a driving force behind industry transformation, pushing for more responsible and sustainable practices in the beauty and personal care sector.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Natural & Organic Cosmetics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Skin Care, Hair Care, Color Cosmetics, and Others), By End-User (Male, Female, Unisex), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, and Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of global natural & organic cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global natural & organic cosmetics market.

 

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Natural & Organic Cosmetics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Skin Care, Hair Care, Color Cosmetics, and Others), By End-User (Male, Female, Unisex), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, and Others), By Region, By Competition, 2018-2028

Consumer Goods and Retail | Nov, 2023

Global Natural & Organic Cosmetics Market continues to thrive due to factors such as rising consumer awareness of health-consciousness, environmental and sustainability concerns, and regulatory changes and certification standards.

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