Press Release

Protein Shampoo Market to Grow with a CAGR of 6.7% Globally through to 2028

Increasing awareness of the benefits of protein for hair health, the growing demand for natural and organic hair care products are factors driving the global protein shampoo market in the forecast period 2024-2028.

 

According to TechSci Research report, “Global Protein Shampoo Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Protein Shampoo Market stood at USD 2.34 billion in 2022 and is anticipated to grow with a CAGR of 6.7% in the forecast period, 2024-2028. The protein shampoo market is a dynamic and thriving sector within the broader beauty and personal care industry. As consumers become increasingly discerning about their hair care choices, protein shampoos have emerged as a popular and sought-after category, offering a range of benefits targeted at enhancing hair health.

The global protein shampoo market has experienced significant growth in recent years, driven by a confluence of factors such as increasing consumer awareness, a shift towards natural and clean beauty, and innovations in product formulations. The market size has expanded substantially, with a diverse range of protein shampoos catering to various hair types, concerns, and preferences. The market's robust growth is evident in both developed and emerging economies, reflecting a universal demand for high-quality hair care products.

 

Browse over 26 market data Figures spread through 184 Pages and an in-depth TOC on "Global Protein Shampoo Market

 

Consumers' increasing preference for clean beauty has propelled the demand for protein shampoos formulated with natural ingredients. The trend towards botanical extracts, essential oils, and plant-based proteins aligns with the broader clean beauty movement, reflecting a desire for gentle yet effective hair care solutions. The rise of customization and personalization is evident in the protein shampoo market, with brands leveraging technology to offer tailored solutions for individual hair care needs. Customized formulations, often based on consumer preferences and hair profiles, are gaining popularity, enhancing the overall consumer experience. Brands in the protein shampoo market are increasingly adopting inclusive marketing strategies, showcasing a diverse range of hair types, textures, and ethnicities in their advertising. This trend not only reflects changing societal norms but also resonates with consumers seeking representation and authenticity in beauty campaigns.

The sustainability trend has permeated the protein shampoo market, with brands prioritizing eco-friendly packaging and sustainable sourcing practices. Consumers are placing greater emphasis on brands that demonstrate a commitment to environmental responsibility, leading to a shift towards recyclable materials and reduced plastic usage. The integration of wellness into hair care is a notable trend, with protein shampoos incorporating functional ingredients that offer additional health benefits. Ingredients like biotin, collagen, and antioxidants are being included to promote not just external hair health but overall well-being.

The protein shampoo market is poised for continued growth, driven by evolving consumer expectations, technological advancements, and a focus on holistic well-being. Brands that navigate challenges, embrace sustainability, and align with emerging trends are likely to thrive. The future holds opportunities for further innovation, expansion into untapped markets, and the development of products that address evolving consumer needs.

In conclusion, the protein shampoo market stands at the intersection of innovation, consumer consciousness, and market dynamics. As it continues to evolve, the industry is marked by a commitment to providing effective, sustainable, and personalized solutions for diverse hair care needs. Understanding the intricate balance of trends, challenges, and opportunities is essential for market participants aiming to carve a successful and sustainable niche in this vibrant and competitive landscape.

The Global Protein Shampoo Market is segmented into type, end user, source, distribution channel, regional distribution, and company.

Based on distribution channel, Supermarkets/Hypermarkets was the largest distribution channel in the market for protein shampoo in 2022 owing to the increased number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store presence across the key markets including U.S., Germany, China, India, and the U.K. in order to cater to the increasing demand for protein shampoo among customers.

Based on region, North America was the largest market for protein shampoo, accounting for largest share in 2022 on account of increasing prevalence of hair loss and dandruff among the buyers. Companies are investing in product innovations such as water smart products including dry shampoo, which helps in inducing the consumers to use less amount of water during hair wash.

 

Major companies operating in Global Protein Shampoo Market are:

  • Kavita Herbals
  • CavinKare Group.
  • Herbario Cosmetics (India) Private Limited.
  • Shiseido Company, Limited
  • Spatz Cosmeceutical Inc.
  • Ban Labs Ltd.
  • Dev Care
  • Bo International
  • Rebiga CO SNC
  • Guangzhou Chinchy Cosmetic Co.,Ltd

 

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“The protein shampoo market has experienced exponential growth in recent years, fueled by rising consumer awareness of hair health and a shift towards natural and nourishing hair care solutions. As people become more conscious of the ingredients in their beauty products, protein shampoos have gained popularity for their ability to strengthen and repair damaged hair. With an increasing emphasis on personal grooming and a desire for salon-like results at home, the demand for protein-infused shampoos has surged. Market players are innovating with diverse formulations, incorporating ingredients like keratin and biotin, contributing to a competitive landscape and driving further expansion in this dynamic sector.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Protein Shampoo Market Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Standard Protein Shampoo, Anti-Dandruff Protein Shampoo, Kids Protein Shampoo, Medicated Protein Shampoo, Others), By End User (Adults, Kids), By Source (Natural and Organic, Chemical), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Convenience Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Protein Shampoo Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Protein Shampoo Market.

 

 

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