Protein Shampoo Market to Grow with a CAGR of 6.7% Globally through to 2028
Increasing awareness of the benefits of protein for hair health, the
growing demand for natural and organic hair care products are factors driving
the global protein shampoo market in the forecast period 2024-2028.
According to TechSci Research report, “Global Protein
Shampoo Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Protein Shampoo Market stood at USD 2.34
billion in 2022 and is anticipated to grow with a CAGR of 6.7% in the forecast
period, 2024-2028. The protein shampoo market is a dynamic and thriving sector
within the broader beauty and personal care industry. As consumers become
increasingly discerning about their hair care choices, protein shampoos have
emerged as a popular and sought-after category, offering a range of benefits
targeted at enhancing hair health.
The global protein shampoo market has experienced
significant growth in recent years, driven by a confluence of factors such as
increasing consumer awareness, a shift towards natural and clean beauty, and
innovations in product formulations. The market size has expanded
substantially, with a diverse range of protein shampoos catering to various
hair types, concerns, and preferences. The market's robust growth is evident in
both developed and emerging economies, reflecting a universal demand for
high-quality hair care products.
Browse over 26 market data Figures spread
through 184 Pages and an in-depth TOC on "Global Protein Shampoo Market”
Consumers' increasing preference for clean beauty has propelled
the demand for protein shampoos formulated with natural ingredients. The trend
towards botanical extracts, essential oils, and plant-based proteins aligns
with the broader clean beauty movement, reflecting a desire for gentle yet
effective hair care solutions. The rise of customization and personalization is
evident in the protein shampoo market, with brands leveraging technology to
offer tailored solutions for individual hair care needs. Customized
formulations, often based on consumer preferences and hair profiles, are
gaining popularity, enhancing the overall consumer experience. Brands in the
protein shampoo market are increasingly adopting inclusive marketing
strategies, showcasing a diverse range of hair types, textures, and ethnicities
in their advertising. This trend not only reflects changing societal norms but
also resonates with consumers seeking representation and authenticity in beauty
campaigns.
The sustainability trend has permeated
the protein shampoo market, with brands prioritizing eco-friendly packaging and
sustainable sourcing practices. Consumers are placing greater emphasis on
brands that demonstrate a commitment to environmental responsibility, leading
to a shift towards recyclable materials and reduced plastic usage. The
integration of wellness into hair care is a notable trend, with protein
shampoos incorporating functional ingredients that offer additional health
benefits. Ingredients like biotin, collagen, and antioxidants are being
included to promote not just external hair health but overall well-being.
The protein shampoo market is poised for continued
growth, driven by evolving consumer expectations, technological advancements,
and a focus on holistic well-being. Brands that navigate challenges, embrace
sustainability, and align with emerging trends are likely to thrive. The future
holds opportunities for further innovation, expansion into untapped markets,
and the development of products that address evolving consumer needs.
In conclusion, the protein shampoo market stands at
the intersection of innovation, consumer consciousness, and market dynamics. As
it continues to evolve, the industry is marked by a commitment to providing
effective, sustainable, and personalized solutions for diverse hair care needs.
Understanding the intricate balance of trends, challenges, and opportunities is
essential for market participants aiming to carve a successful and sustainable
niche in this vibrant and competitive landscape.
The Global Protein Shampoo Market is segmented into
type, end user, source, distribution channel, regional distribution, and company.
Based on distribution channel, Supermarkets/Hypermarkets was
the largest distribution channel in the market for protein shampoo in 2022 owing
to the increased number of these stores across the globe. Major retailers
including Walmart, Target, Aldi, and SPAR are expanding their store presence
across the key markets including U.S., Germany, China, India, and the U.K. in
order to cater to the increasing demand for protein shampoo among customers.
Based on region, North America was the largest market for
protein shampoo, accounting for largest share in 2022 on account of increasing
prevalence of hair loss and dandruff among the buyers. Companies are investing
in product innovations such as water smart products including dry shampoo,
which helps in inducing the consumers to use less amount of water during hair
wash.
Major companies operating in Global Protein
Shampoo Market are:
- Kavita
Herbals
- CavinKare
Group.
- Herbario
Cosmetics (India) Private Limited.
- Shiseido
Company, Limited
- Spatz
Cosmeceutical Inc.
- Ban
Labs Ltd.
- Dev
Care
- Bo
International
- Rebiga
CO SNC
- Guangzhou Chinchy Cosmetic Co.,Ltd
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“The protein shampoo market has experienced
exponential growth in recent years, fueled by rising consumer awareness of hair
health and a shift towards natural and nourishing hair care solutions. As
people become more conscious of the ingredients in their beauty products,
protein shampoos have gained popularity for their ability to strengthen and
repair damaged hair. With an increasing emphasis on personal grooming and a
desire for salon-like results at home, the demand for protein-infused shampoos
has surged. Market players are innovating with diverse formulations,
incorporating ingredients like keratin and biotin, contributing to a
competitive landscape and driving further expansion in this dynamic sector.”
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Protein Shampoo Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Standard Protein Shampoo, Anti-Dandruff
Protein Shampoo, Kids Protein Shampoo, Medicated Protein Shampoo, Others), By
End User (Adults, Kids), By Source (Natural and Organic, Chemical), By Distribution
Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Convenience Stores,
Online, Others), By Region,
By Competition, 2018-2028”, has evaluated
the future growth potential of Global Protein Shampoo Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Protein Shampoo Market.
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