Party Supplies Market to Grow with a CAGR of 7.13% through 2029
The global party supplies market is growing rapidly, driven by the rising demand for personalized and themed celebrations and increasing popularity of outdoor events are key market trends
According
to TechSci Research report, “Party Supplies Market - Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2029F”, the global party supplies market stood at
USD 14.24 billion in 2023 and is anticipated to grow with a CAGR 7.13% through 2029.
The global trend towards increased socialization and celebration culture is a key driver influencing the party supplies market. Social gatherings, events, and celebrations have become an integral part of modern lifestyles, with people actively seeking opportunities to come together and commemorate various occasions. Social media has played a role in amplifying the culture of celebration, as individuals share their party experiences, inspiring others to host similar events. The desire to create Instagram-worthy moments and share experiences on social platforms has driven the demand for aesthetically pleasing and visually appealing party supplies. Additionally, cultural and demographic factors contribute to the celebration culture, with different regions and communities having specific traditions and rituals associated with events. This diversity creates a demand for a wide range of party supplies that cater to various cultural, religious, and regional preferences. The celebration culture is not limited to personal events but extends to corporate and promotional events as well. Businesses often use events and parties as a means of marketing and brand promotion, contributing to the overall demand for party supplies in the corporate sector.
The party supplies market is not immune to the challenges posed by global events and disruptions, such as natural disasters, geopolitical tensions, and public health crises. The COVID-19 pandemic, in particular, highlighted the vulnerability of global supply chains and the potential for widespread disruptions. Logistical challenges, including transportation delays, raw material shortages, and production halts, can significantly impact the availability and delivery of party supplies. Businesses in the industry face the ongoing challenge of developing resilient and flexible supply chains to mitigate the impact of unforeseen events. Additionally, the globalization of the market means that companies often source materials and products from different regions, increasing the susceptibility to disruptions arising from factors beyond their control. Adapting to such challenges requires a proactive approach to risk management, diversification of suppliers, and strategic planning to ensure continuity in the face of unforeseen events.
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The global Party
Supplies Market is segmented into product type, application, sales channel, regional
distribution, and company.
Based on sales
channel, the online segment is the fastest-growing segment in the global party supplies market, driven by the increasing convenience and accessibility of digital shopping. E-commerce platforms offer a vast array of party supplies, from decorations to tableware, allowing consumers to browse and purchase from the comfort of their homes. This shift to online shopping is further accelerated by advancements in digital technology, such as personalized recommendations, user reviews, and detailed product descriptions, which enhance the shopping experience. The rise of online retail is also supported by its ability to provide a wider range of products and competitive pricing compared to traditional brick-and-mortar stores. Additionally, the ongoing expansion of global internet access and the growing use of mobile devices contribute to the robust growth of online sales in the party supplies market, making it a key driver of market expansion.
Major companies operating
in Global Party Supplies Market are:
- Artisano Designs
- Hallmark Cards, Incorporated
- Huhtamäki Oyj
- The Beistle Company
- Party Delights Limited
- Hoffmaster Group, Inc. (Creative Converting)
- Party City Holdco Inc.
- American Greetings Corporation
- Shutterfly LLC
- Unique Industries Inc.
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“Social media is reshaping consumer behavior, driving the demand for experiential and Instagram-worthy events where unique and visually appealing experiences are highly sought after for sharing on platforms like Instagram, Facebook, and TikTok. This shift influences the party supplies market, with consumers choosing decorations, table settings, and party favors for their aesthetic and photogenic qualities. In response, businesses are offering products designed to create visually striking moments, including themed decorations, balloon installations, and photo booth props that align with popular social media trends. This trend extends to personal celebrations, corporate events, product launches, and promotional activities”, said Mr.
Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Party Supplies Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Balloons, Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Take Away Gifts, Others), By Application (Household, Commercial), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Specialized Stores, Others) By Region & Competition, 2019-2029F”,
has evaluated the future growth potential of global party supplies market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Party Supplies Market.
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