Press Release

Nootropics Brain Supplements Market to Grow with a CAGR of 7.14% through 2028

Rising aging population and cognitive decline and increased research and development are factors driving the Global Nootropics Brain Supplements Market in the forecast period 2024-2028

 

According to TechSci Research report, “Nootropics Brain Supplements Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Nootropics Brain Supplements Market stood at USD 8.31 billion in 2022 and is anticipated to grow with a CAGR of 7.14% in the forecast period, 2024-2028. The global nootropics brain supplements market has experienced a remarkable surge in recent years, driven by an increasing focus on cognitive enhancement and mental well-being. Nootropics, often referred to as "smart drugs" or cognitive enhancers, are a category of supplements and drugs designed to boost cognitive functions like memory, concentration, creativity, and motivation. This market has shown consistent growth, with several key factors acting as drivers for its expansion. One of the most significant drivers of the global nootropics market is the growing awareness of cognitive health. As lifestyles become more demanding, individuals of all age groups are looking for ways to enhance their mental performance and maintain cognitive well-being. This awareness has led to a surge in demand for nootropics as people seek solutions to improve their memory, focus, and overall cognitive function.

 

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The modern world is characterized by hectic work schedules, increased job stress, and an unrelenting pursuit of success. As a result, people are seeking cognitive enhancers to help them cope with these pressures. Nootropics are being embraced as tools to boost productivity, reduce stress, and help individuals stay competitive in their professional lives. The aging population is a global phenomenon, with a growing number of individuals concerned about age-related cognitive decline. Nootropics have gained popularity among older adults looking to maintain mental acuity and prevent or slow cognitive decline associated with conditions like Alzheimer's disease and dementia. This demographic is contributing significantly to the growth of the market.

The internet and digital technology have made information more accessible than ever before, allowing consumers to research and educate themselves on topics like nootropics. This ease of access has resulted in a more informed consumer base, with a better understanding of nootropic products and their potential benefits. Consequently, this has led to an increase in the adoption of these supplements. Pharmaceutical companies and nutraceutical manufacturers are investing more in research and development, leading to the creation of new and improved nootropic products. These advancements are appealing to consumers who are looking for effective and safe cognitive enhancers, further propelling the growth of the market.

The Global Nootropics Brain Supplements Market is segmented into type of nootropics, form, ingredient type, application, sales channel and company

Based on application, the Memory Enhancement segment has emerged as the predominant market leader. The memory enhancement segment of the global nootropics brain supplements market is currently dominating the industry, driven by the aging population, increasing stress levels, and the desire for improved cognitive performance in academia and the workplace. With a range of established companies and startups catering to this niche, the market is set to expand further. As the industry grows, responsible usage and ethical considerations will play a crucial role in shaping its future. Memory-enhancing nootropics have the potential to significantly impact the way individuals address cognitive decline, stress, and the pursuit of peak mental performance.

Based on region, North America segment is expected to grow during the forecast period.  North America has stringent regulatory bodies, such as the Food and Drug Administration (FDA) in the United States and Health Canada, which oversee the safety and quality of dietary supplements, including nootropics. This regulatory oversight provides consumers with a sense of security, knowing that products on the market meet established safety standards. The presence of these regulatory agencies also helps maintain consumer trust and encourages market growth. The geographical size of North America and its advanced logistics infrastructure make it easier for nootropic companies to distribute their products efficiently. With well-established online and offline retail networks, manufacturers can readily make their products available to consumers. This accessibility has contributed significantly to the market's growth, allowing consumers easy access to a wide range of nootropic options.

The Asia Pacific region is experiencing rapid market growth. Asia Pacific benefits from a supportive ecosystem for startups and emerging companies. Entrepreneurs in the nootropics industry can access capital, resources, and mentorship to help them develop and scale their businesses. This environment of innovation and entrepreneurship further propels the growth of the nootropics market.

 

Major companies operating in Global Nootropics Brain Supplements Market are:

  • Onnit Labs, LLC
  • Hudson Aquatic Systems LLC
  • HVMN Inc.
  • Peak Nootropics
  • Nootropics Depot
  • Pure Nootropics
  • Mind Nutrition Ltd.
  • Natural Stacks LLC
  • Nootrobox (now HVMN Inc.)
  • Mind Lab Pro

 

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“The global nootropics brain supplements market is experiencing robust growth, with numerous market drivers propelling its expansion. From a heightened focus on cognitive health and the need to cope with stress to advancements in research and development, these factors are shaping the market's trajectory. As technology continues to advance and consumers seek ways to optimize their mental performance, the nootropics market is likely to remain a prominent player in the health and wellness industry for years to come.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Nootropics Brain Supplements Market By Type of Nootropics (Natural Nootropics, Synthetic Nootropics, Hybrid Nootropics), By Form (Capsules/Tablets, Powders, Liquids), By Ingredient Type (Racetams, Choline Sources, Herbal Extracts, Amino Acids, Others), By Application (Memory Enhancement, Focus and Concentration, Mood Enhancement, Energy and Alertness, Sleep Improvement, Brain Health and Longevity), By Sales Channel (Online Retailers, Drugstores and Pharmacies, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Nootropics Brain Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Nootropics Brain Supplements Market.

 

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