India Water Purifiers Market to Grow at 21% till 2021
Increasing
industrialization coupled with growing consumer awareness regarding ill-effects
of consuming poor quality water to drive water purifiers market in India
through 2021
According to the recently
published TechSci Research report “India Water Purifiers Market By
Technology, By Sales Channel, By Region, Competition Forecast and
Opportunities, 2011 – 2021”, the
water purifiers market in India is projected to grow at a CAGR of over 21%
during 2016 - 2021. Deteriorating water quality coupled with rising
awareness about the health risks associated with consumption of impure water
are the primary drivers for water purifiers market in India. Moreover, escalating industrial activities, increasing water pollution and growing
per capita income are further expected to boost demand for water purifiers in
the country during forecast period.
According to the Census conducted
in 2011, the literacy rate in India stood at 74.04%. Growing population of
educated Indians has increased emphasis on quality of water. Western
India held the largest market share in India water purifiers market in 2015,
due to large consumer base for UV and gravity based water purifiers. However, with
high penetration of water purifiers in North India, coupled with rising sales
of RO water purifiers, the northern region is expected to register fastest
growth over the next five years. Segment-wise, RO water purifiers segment holds
a lion’s share of the water purifiers market in India, and this trend is
expected to continue during the forecast period as well.
“Direct sales play
an important role in educating the customers about the ill effects of poor
quality water and demonstrating the use of water purifiers. Over the last few
years, due to growing general awareness about impurities present in the water
supplied and rising investments on marketing campaigns by the water purifier
companies, the customers have become more familiar with the benefits of water
purifiers. Moreover, with the advent of online marketing and
surge in retail outlets, the quantity of water purifiers sold in India through
retail services has constantly been increasing.’’ said Mr. Karan Chechi,
Research Director, with TechSci Research, a research based global management
consulting firm.
“India Water Purifiers Market By Technology, By Sales Channel, By
Region, Competition Forecast and Opportunities, 2011 – 2021” has evaluated
the future growth potential of water purifiers market in India and provides
statistics and information on market size, consumer behavior and trends. The
report is intended to provide cutting-edge market intelligence and help
decision makers take sound investment evaluation. Besides, the report also
identifies and analyzes emerging trends along with essential drivers,
challenges and opportunities available in India water purifiers market.
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