Action Figures Market to Grow with a CAGR of 7.97% Globally through 2028
Rising popularity of superhero franchises and anime
and the growing interest in collectibles are factors driving the global action
figures market in the forecast period 2024-2028.
According to TechSci Research report, “Global Action
Figures Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Action Figures Market stood at USD 8.62
billion in 2022 and is anticipated to grow with a CAGR of 7.97% in the forecast
period, 2024-2028. Global action figures are collectible figurines representing
characters from various media, including movies, TV shows, comics, and video
games. They are a beloved part of pop culture, with a rich history dating back
decades. These figurines are highly detailed and poseable, appealing to both
children and adult collectors. The industry thrives on trends like diversity
and inclusivity, retro-inspired designs, and high-end collector-grade figures.
Additionally, online sales and digital platforms have revolutionized the
market, making it more accessible to enthusiasts worldwide. North America plays
a dominant role in this global industry, with passionate collectors and major
manufacturers driving its growth.
Pop
culture plays a central role in the global action figure market. Movies,
television series, and other media introduce new characters and stories that
resonate with audiences. Action figure manufacturers closely follow these
trends, rapidly producing figures that align with the latest pop culture
sensations. For instance, the Marvel Cinematic Universe (MCU) has had a
significant impact on the industry, with each film release accompanied by a
wave of corresponding action figures. These figures cater to both children who
want to reenact their favorite scenes and adult collectors who seek to build
comprehensive collections. Technological innovation has transformed the quality
and appeal of action figures. Improved materials, manufacturing processes, and
design techniques have led to highly detailed and realistic figurines.
Advancements in 3D printing and digital sculpting allow for accurate depictions
of characters, capturing even the finest costume details and facial
expressions. Articulation, a crucial aspect of action figures, has
also seen significant improvements. Figures now feature more points of
articulation, enabling a broader range of poses and enhancing playability. This
appeals not only to collectors who want to display their figures dynamically
but also to children who enjoy interactive play.
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through XXX Pages and an in-depth TOC on "Global Action Figures Market”.
Moreover, technological advancements have enabled the
integration of electronics and accessories. Some action figures feature LED
lights, sound effects, and Bluetooth connectivity, elevating the user
experience. This blend of technology with traditional toys adds depth and
interactivity, further driving the global action figure market.
The internet has played a pivotal role in connecting
action figure enthusiasts worldwide. Online forums, social media groups, and
dedicated websites provide platforms for collectors to share their passion,
trade figures, and discuss the latest releases. This sense of community has
fostered a thriving collector culture. Collector communities have also
contributed to the rise of limited-edition and exclusive figures. Manufacturers
frequently collaborate with fan communities to create special releases,
catering to the most dedicated collectors. These figures are highly sought
after and can command premium prices in the secondary market. The global action
figures market is segmented into type, sales channel, regional distribution,
and company.
Based on sales channel, the market is segmented into supermarkets/hypermarkets,
online, specialty store, others. Supermarkets and hypermarkets are not
typically the dominating segment in the global action figure market. Action
figures are often sold through specialized toy stores, online retailers, and
collector shops. These venues offer a wider selection and more expertise in
catering to the diverse tastes of action figure enthusiasts. Supermarkets and
hypermarkets tend to focus on mass-market products, while action figures often
target a niche or collector audience. While some basic action figures may be
found in these stores, the most sought-after and collectible figures are
usually found through dedicated channels that cater specifically to action
figure collectors' preferences and interests.
Major companies operating in Global Action
Figures Market are:
- Hasbro
- Playmates Toys Ltd.
- Mattel
- Bandai Namco Holdings Inc.
- JAKKS Pacific, Inc.
- The LEGO Group
- Diamond Select Toys
- Spin Master
- McFarlane Toys
- Good Smile Company, Inc.
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“Global action figures, collectible miniature
figurines representing characters from diverse media, are a dynamic and
ever-evolving market. Shaped by pop culture influence, technological
advancements, nostalgia, and thriving collector communities, they continue to
captivate enthusiasts of all ages. These figurines reflect the appeal of
beloved characters and stories, with an expanding focus on diversity and
inclusivity. Meanwhile, retro-inspired figures, collector-grade releases, and
innovative collaborations with other franchises add depth and variety to the
market. As online sales soar, North America takes the lead, offering
convenience and accessibility for collectors worldwide. With these trends,
action figures remain a celebrated fusion of art, entertainment, and pop
culture,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Action
Figures Market – Global Industry Size, Share, Trends, Opportunity, and
Forecast, Segmented By Type (Superheroes, Anime Characters, Movie Characters),
By Sales Channel (Supermarkets/Hypermarkets, Online, Specialty Store, Others), By
Region, Competition”, has evaluated the future growth potential of global
action figures market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the global action figures market.
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