Ready to Drink Shakes Market to Grow with a CAGR of 5.68% through 2028
Increasing health and wellness awareness and changing
lifestyle are driving the Global Ready to Drink Shakes Market in the forecast
period 2024-2028
According to TechSci Research report, “Ready to
Drink Shakes Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Ready to Drink Shakes
Market stood at USD 12.52 billion in 2022 and is anticipated to grow with a
CAGR of 5.68% in the forecast period, 2024-2028. The global ready-to-drink
(RTD) shakes market has experienced significant growth in recent years,
propelled by shifting consumer preferences, busy lifestyles, and a growing
emphasis on health and convenience. This dynamic market encompasses a wide
range of products that include protein shakes, meal replacement shakes, and
nutritional shakes, all designed to provide a quick and easy source of
sustenance for on-the-go individuals. One of the primary drivers behind the
expansion of the RTD shakes market is the increasing awareness of health and
wellness. As more people prioritize their well-being, they are actively seeking
out convenient yet nutritious options to incorporate into their daily routines.
RTD shakes, fortified with vitamins, minerals, and protein, present an
appealing solution for those who are looking to maintain a balanced diet
without the time-consuming process of meal preparation. This intersection of
convenience and nutrition has played a pivotal role in boosting the demand for
RTD shakes across different age groups and demographics. Furthermore, the fast-paced nature of modern life has led to
a surge in demand for products that can be consumed on the go. RTD shakes
perfectly cater to this demand, providing a portable and hassle-free solution
for those with busy schedules. Whether it's a quick breakfast replacement
before a morning meeting or a post-workout replenishment, these shakes offer a
swift and efficient means of refueling without compromising nutritional intake.
This convenience factor has resonated with urban professionals, students,
athletes, and even parents seeking nutritious options for their children.
The RTD shakes market's growth is not limited to a
specific region; it has attained a global footprint. The expansion can be
attributed to the aggressive marketing strategies adopted by key players,
coupled with the increasing availability of these products through various
distribution channels. Supermarkets, convenience stores, gyms, and online
platforms have all contributed to making RTD shakes easily accessible to
consumers around the world. Additionally, partnerships between manufacturers
and fitness centers or health clubs have significantly boosted the market, as
these establishments often offer RTD shakes as part of their wellness packages.
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The diversity of product offerings within the RTD
shakes market is also a contributing factor to its sustained growth.
Manufacturers continually innovate, developing shakes that cater to specific
dietary needs, flavor preferences, and nutritional goals. From vegan and
plant-based options to high-protein muscle recovery shakes, the market has
evolved to meet the varied demands of consumers. This adaptability not only
widens the consumer base but also fosters brand loyalty, as individuals find
products that align with their personal health objectives.
However, despite the promising trajectory, the RTD
shakes market is not without its challenges. Intense competition among both
established and emerging brands has led to price sensitivity among consumers.
Moreover, concerns about the use of artificial ingredients, excessive sugar
content, and the overall authenticity of nutritional claims have prompted a
demand for transparency and clean labeling. Meeting these demands while
maintaining affordability poses a balancing act for manufacturers. In
conclusion, the global ready-to-drink shake market has witnessed remarkable
growth driven by the convergence of health consciousness, hectic lifestyles,
and the need for convenience. As consumers increasingly seek nutritious options
that fit seamlessly into their daily routines, RTD shakes have emerged as a
viable solution. Their accessibility through various retail channels,
adaptability to diverse dietary preferences, and innovative formulations have
further fueled their popularity. Nevertheless, as the market continues to
expand, manufacturers must navigate challenges related to competition, pricing,
and ingredient transparency to ensure the long-term sustainability of this
thriving market.
The Global Ready to Drink Shakes Market is segmented
into packaging type, sales channel, regional distribution, and company. Based on packaging type the
market is segmented into bottles and tetra packs. The global ready-to-drink
shake market has witnessed a rising demand for tetra packs as the preferred
packaging solution. Tetra packs offer convenience, portability, and extended
shelf life, aligning with the fast-paced lifestyle of consumers. This packaging
choice not only preserves the nutritional integrity of the shakes but also
enhances their accessibility through various distribution channels. As a result,
tetra packs have become a popular and practical option, contributing to the
market's growth and consumer satisfaction.
Based on sales channel the market is
segmented into supermarkets/hypermarkets, convenience stores, online, others. Based
on region the market is segmented into five regions, North America, Europe, Asia
Pacific, Middle East & Africa, and South America.
Major companies operating in Global Ready to
Drink Shakes Market are:
- PepsiCo, Inc.
- Starbucks Corporation
- Monster Beverage Co.
- The J.M Smucker Company
- The Coca Cola Company
- Nutrineo
- CytoSport, Inc.
- Nature’s Best
- Orgain, Inc.
- Vega
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“Innovative ingredients and formulations are a
significant trend that is expected to have an impact on growth over the
forecasted period. Rising health consciousness, changing lifestyle and changing
consumer preferences will positively impact the Global Ready to Drink Shakes
Market. Due to the wide range of products available to meet specific needs of,
as well as the growing popularity of the online sales channel, the market is
growing at impressive rate through projected period,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Ready to Drink Shakes Market By Packaging Type
(Bottles, Tetra Packs), By Sales Channel (Supermarkets/Hypermarkets,
Convenience Stores, Online, Others), By Region, By Competition Forecast &
Opportunities, 2018-2028F”, has evaluated the future growth potential of Global
Ready to Drink Shakes Market and provides statistics & information on
market size, structure, and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Global Ready to
Drink Shakes Market.
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