Aftershave Products Market to Grow with a CAGR of 5.5% through 2028
Growing popularity of male grooming, and the
increasing awareness of the importance of skin care are factors driving the
global aftershave products market in the forecast period 2024-2028.
According to TechSci Research report, “Aftershave
Products Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Aftershave Products Market
stood at USD3.05 billion in 2022 and is anticipated to grow with a CAGR of 5.5%
in the forecast period, 2024-2028. The global aftershave products market is a
dynamic and evolving sector within the personal care industry. Aftershave
products, once limited to post-shave care, have evolved into versatile grooming
essentials offering multi-functional benefits. The market is shaped by trends
such as a preference for natural and clean ingredients, inclusive marketing
strategies, and the incorporation of holistic wellness concepts. These trends
are driven by changing consumer behaviors, the rise of digital platforms, and a
growing awareness of self-care practices. While the market presents promising
growth opportunities, challenges such as maintaining consistent quality,
navigating pricing pressures, and meeting regulatory requirements persist.
Different regions contribute unique dynamics to the market, with Asia Pacific's
rapid growth, Europe's focus on natural formulations, and North America's
wellness-oriented consumer base. Overall, the global aftershave products market
is marked by innovation, inclusivity, and responsiveness to evolving consumer
preferences. Consumer
preferences are shifting towards natural and clean beauty products, prompting
brands to formulate aftershave products with ingredients that are gentle on the
skin and free from harmful chemicals. Multi-functional formulations have gained
traction, offering benefits beyond traditional post-shave care, such as sun
protection, anti-aging properties, and skin tone correction. Brands are also
responding to the demand for personalized solutions by offering customized
aftershave products tailored to individual skin types and concerns.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "Global Aftershave Products Market.”
The digital age has redefined consumer engagement,
prompting brands to employ e-commerce platforms, influencer collaborations, and
digital marketing strategies to reach a global audience. Inclusive marketing
campaigns and gender-neutral product offerings acknowledge diverse consumer
identities and preferences. Moreover, The aftershave products market presents
significant growth opportunities driven by evolving consumer trends. Brands
that leverage these opportunities by adapting to shifting preferences,
introducing innovative formulations, and utilizing digital platforms for
consumer engagement are positioned to excel in this competitive landscape. The
demand for natural, multi-functional, and inclusive products opens avenues for
creative product development. Additionally, embracing sustainable practices and
exploring untapped markets contribute to a brand's expansion. As consumers
increasingly seek personalized and holistic grooming experiences, brands that
align with these desires and foster brand loyalty through effective digital
interactions are poised to thrive in this dynamic and evolving market.
The global aftershave products market is segmented
into product, sales channel, regional distribution, and company. Based on product the market is segmented into lotion/balm,
splash, spray. The
lotion segment is emerging as the fastest-growing category in the global
aftershave products market. This trend is propelled by consumer preferences for
lightweight, soothing, and versatile post-shave solutions. Aftershave lotions
offer a balanced blend of hydration, skin-calming properties, and ease of
application. Their adaptable nature aligns with the demand for multi-functional
products that address various post-shave concerns. Lotions cater to consumers
seeking post-shave care that not only soothes irritation but also promotes skin
health and offers an enjoyable sensory experience. The popularity of lotions
underscores the market's response to evolving grooming routines, where
consumers are seeking efficient and effective solutions that fit into their
daily lives. As this trend continues to gain momentum, brands that innovate
within the lotion segment are well-positioned to capitalize on the growing
demand for multifaceted and user-friendly aftershave products. Based on sales channel the
market is segmented into multi branded stores, supermarkets/hypermarkets, departmental
stores, online, and other (direct sales and distributor/dealers etc. Based on region the market is segmented
into five regions Asia Pacific, North America, Europe, Middle East & Africa,
and South America.
Major companies operating in Global Aftershave
Products Market are:
- The Procter & Gamble Company
- Beiersdorf
- Godrej Consumer Products Limited
- Unilever Inc.
- L’Oréal SA
- Tommy Hilfiger
- Edgewell Personal Care
- Natura and Co Holding SA
- D.R. Harris & Co Ltd
- Raymond Ltd.
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“The global aftershave products market is experiencing
transformative changes driven by consumer shifts, technological innovations,
and wellness-focused trends. Aftershave products have evolved from traditional
post-shave care to multi-functional solutions that cater to diverse needs. The
market embraces natural and clean ingredients, digital engagement, and
sustainability. While challenges like formulation consistency and pricing
pressures persist, opportunities for growth abound. Different regions contribute
distinct dynamics, with Asia Pacific's rising influence, Europe's emphasis on
natural formulations, and North America's wellness-oriented focus. The market's
trajectory is marked by adaptability, inclusivity, and a commitment to meeting
evolving consumer demands.,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“Aftershave Products Market By Product (Lotion/Balm,
Splash, Spray), By Sales Channel (Multi Branded Stores,
Supermarkets/Hypermarkets, Departmental Stores, Online, and Other (Direct Sales
and Distributor/Dealers etc.)), By Region, By
Competition Forecast & Opportunities, 2018-2028F”, has evaluated
the future growth potential of global aftershave products market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the global aftershave products market.
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