Press Release

Meat Snacks Market to Grow with a CAGR of 6.4% through 2028

Growing popularity of on-the-go snacks, and the increased focus on innovation are factors driving the global meat snacks market in the forecast period 2024-2028.

 

According to TechSci Research report, “Meat Snacks Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Meat Snacks Market stood at USD8.02 billion in 2022 and is anticipated to grow with a CAGR of 6.4% in the forecast period, 2024-2028. The global meat snacks market is undergoing a transformative evolution driven by changing consumer preferences and lifestyles. Rising health consciousness and demand for convenient, protein-rich snacks have spurred innovation in the industry. This market encompasses a wide array of products, including traditional jerky, sticks, and emerging plant-based alternatives. Flavor innovation, premiumization, and a shift towards cleaner labels are prominent trends. North America leads as a dominant region due to cultural snacking habits, while the plant-based movement and e-commerce are shaping the market's future. As consumers seek healthier, flavorful, and portable snack options, the meat snacks market continues to adapt and expand globally. The growing emphasis on health and wellness has emerged as a prominent driver in the meat snacks market. Consumers are becoming increasingly health-conscious and are seeking snacks that align with their dietary goals. Meat snacks, with their high protein content, are perceived as a convenient way to meet nutritional requirements, particularly for individuals pursuing active lifestyles or specific diets like keto and paleo. This trend has prompted manufacturers to develop cleaner and more nutritious meat snacks, with reduced sodium content, minimal additives, and leaner cuts of meat. The demand for functional snacks enriched with vitamins, minerals, and superfoods further exemplifies the fusion of snacking convenience with health considerations.

           

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Changing eating habits and lifestyles have led to the rise of a snacking culture, where consumers are moving away from traditional meal structures towards frequent, smaller snack-based eating occasions. This shift is driven by busier schedules, urbanization, and a desire for convenience. Meat snacks fit seamlessly into this trend, offering portable and on-the-go options that cater to modern consumers' preferences. As a result, the market has witnessed the expansion of packaging formats that emphasize portion control and resealability to accommodate this snacking behavior. Moreover, flavor innovation has become a key competitive strategy in the meat snacks market. Brands are differentiating themselves by offering an array of unique and diverse flavors that cater to varying palates. From bold and spicy to exotic and internationally inspired, these flavors tap into consumers' desire for new taste experiences. Additionally, premiumization is transforming meat snacks into gourmet indulgences. Manufacturers are using high-quality cuts of meat, artisanal spices, and sophisticated packaging to create a more elevated snacking experience. This trend not only attracts adventurous consumers but also enhances the perceived value of the products.

The plant-based movement has extended its reach to the meat snacks market, driving the growth of plant-based alternatives. As consumers become more conscious of their environmental footprint and seek ethical food choices, plant-based meat snacks have gained traction. Manufacturers are developing plant-based jerky and sticks using ingredients like soy, mushrooms, and peas. These products offer the same convenience and protein appeal as traditional meat snacks, catering not only to vegetarians and vegans but also to flexitarian consumers looking to reduce their meat consumption. The global Meat Snacks market is segmented into product type, nature, sales channel, regional distribution, and company.

Based on product type the market is segmented into jerky, meat sticks, pickled sausage, ham sausage, pickled poultry meat and others. Jerky has emerged as the fastest growing segment in the meat snacks market. Its high protein content, portability, and compatibility with health-conscious lifestyles have fuelled its popularity. Jerky caters to diverse dietary preferences, including keto and paleo, and its evolution from traditional to innovative flavours adds to its appeal. As consumers increasingly prioritize convenient and nutritious snacking, the jerky segment's rapid growth is indicative of its ability to meet these demands in the dynamic meat snacks market.

Based on nature the market is further segmented into organic, conventional. Based on sales channel the market is segmented into supermarkets/hypermarkets, food specialty stores, convenience stores, online, and others. Based on region the market is segmented into five regions Asia Pacific, North America, Europe, Middle East & Africa, and South America.

 

Major companies operating in Global Meat Snacks Market are:

  • Associated British Foods plc.
  • Old Wisconsin Sausage, Inc.
  • Meat snacks Group
  • Tyson Foods, Inc.
  • Hormel Foods Corporation
  • Link Snacks, Inc
  • Monogram Foods
  • Conagra Brands Inc.
  • Bridgford Foods Corporation
  • China Yurun Food Group Ltd.

 

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“The global meat snacks market is rapidly evolving to cater to changing consumer preferences. With a focus on health and convenience, the market offers a diverse range of traditional and plant-based options. Flavor innovation, premium offerings, and cleaner labels are driving trends. North America stands out as a dominant player, while e-commerce is reshaping distribution. As lifestyles shift towards snacking, the meat snacks market remains agile and competitive, delivering protein-packed choices to a global audience.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Meat Snacks Market By Product Type (Jerky, Meat Sticks, Pickled Sausage, Ham Sausage, Pickled Poultry Meat and Others), By Nature (Organic, Conventional), By Sales Channel (Supermarkets/Hypermarkets, Food Specialty Stores, Convenience Stores, Online, and Others),  By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of global meat snacks market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global meat snacks market.


 

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