Meat Snacks Market to Grow with a CAGR of 6.4% through 2028
Growing popularity of on-the-go snacks, and the
increased focus on innovation are factors driving the global meat snacks market
in the forecast period 2024-2028.
According to TechSci Research report, “Meat Snacks
Market – Global Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Meat Snacks Market stood at USD8.02 billion
in 2022 and is anticipated to grow with a CAGR of 6.4% in the forecast period,
2024-2028. The global meat snacks market is undergoing a transformative
evolution driven by changing consumer preferences and lifestyles. Rising health
consciousness and demand for convenient, protein-rich snacks have spurred
innovation in the industry. This market encompasses a wide array of products,
including traditional jerky, sticks, and emerging plant-based alternatives.
Flavor innovation, premiumization, and a shift towards cleaner labels are
prominent trends. North America leads as a dominant region due to cultural
snacking habits, while the plant-based movement and e-commerce are shaping the
market's future. As consumers seek healthier, flavorful, and portable snack
options, the meat snacks market continues to adapt and expand globally. The
growing emphasis on health and wellness has emerged as a prominent driver in
the meat snacks market. Consumers are becoming increasingly health-conscious
and are seeking snacks that align with their dietary goals. Meat snacks, with
their high protein content, are perceived as a convenient way to meet nutritional
requirements, particularly for individuals pursuing active lifestyles or
specific diets like keto and paleo. This trend has prompted manufacturers to
develop cleaner and more nutritious meat snacks, with reduced sodium content,
minimal additives, and leaner cuts of meat. The demand for functional snacks
enriched with vitamins, minerals, and superfoods further exemplifies the fusion
of snacking convenience with health considerations.
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Changing eating habits and lifestyles have led to the
rise of a snacking culture, where consumers are moving away from traditional
meal structures towards frequent, smaller snack-based eating occasions. This
shift is driven by busier schedules, urbanization, and a desire for
convenience. Meat snacks fit seamlessly into this trend, offering portable and
on-the-go options that cater to modern consumers' preferences. As a result, the
market has witnessed the expansion of packaging formats that emphasize portion
control and resealability to accommodate this snacking behavior. Moreover, flavor
innovation has become a key competitive strategy in the meat snacks market.
Brands are differentiating themselves by offering an array of unique and
diverse flavors that cater to varying palates. From bold and spicy to exotic
and internationally inspired, these flavors tap into consumers' desire for new
taste experiences. Additionally, premiumization is transforming meat snacks
into gourmet indulgences. Manufacturers are using high-quality cuts of meat,
artisanal spices, and sophisticated packaging to create a more elevated
snacking experience. This trend not only attracts adventurous consumers but
also enhances the perceived value of the products.
The plant-based movement has extended its reach to the
meat snacks market, driving the growth of plant-based alternatives. As
consumers become more conscious of their environmental footprint and seek
ethical food choices, plant-based meat snacks have gained traction.
Manufacturers are developing plant-based jerky and sticks using ingredients
like soy, mushrooms, and peas. These products offer the same convenience and
protein appeal as traditional meat snacks, catering not only to vegetarians and
vegans but also to flexitarian consumers looking to reduce their meat
consumption. The global Meat Snacks market is segmented into product type, nature,
sales channel, regional distribution, and company.
Based on product type the market is segmented into jerky,
meat sticks, pickled sausage, ham sausage, pickled poultry meat and others. Jerky has emerged as the
fastest growing segment in the meat snacks market. Its high protein content,
portability, and compatibility with health-conscious lifestyles have fuelled
its popularity. Jerky caters to diverse dietary preferences, including keto and
paleo, and its evolution from traditional to innovative flavours adds to its
appeal. As consumers increasingly prioritize convenient and nutritious
snacking, the jerky segment's rapid growth is indicative of its ability to meet
these demands in the dynamic meat snacks market.
Based on nature the market is further
segmented into organic, conventional. Based on sales channel the market is
segmented into supermarkets/hypermarkets, food specialty stores, convenience
stores, online, and others. Based on region the market is segmented into five
regions Asia Pacific, North America, Europe, Middle East & Africa, and
South America.
Major companies operating in Global Meat Snacks
Market are:
- Associated British Foods plc.
- Old Wisconsin Sausage, Inc.
- Meat snacks Group
- Tyson Foods, Inc.
- Hormel Foods Corporation
- Link Snacks, Inc
- Monogram Foods
- Conagra Brands Inc.
- Bridgford Foods Corporation
- China Yurun Food Group Ltd.
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“The global meat snacks market is rapidly evolving to
cater to changing consumer preferences. With a focus on health and convenience,
the market offers a diverse range of traditional and plant-based options.
Flavor innovation, premium offerings, and cleaner labels are driving trends.
North America stands out as a dominant player, while e-commerce is reshaping
distribution. As lifestyles shift towards snacking, the meat snacks market
remains agile and competitive, delivering protein-packed choices to a global
audience.,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Meat Snacks Market By Product Type (Jerky, Meat
Sticks, Pickled Sausage, Ham Sausage, Pickled Poultry Meat and Others), By
Nature (Organic, Conventional), By Sales Channel (Supermarkets/Hypermarkets,
Food Specialty Stores, Convenience Stores, Online, and Others), By Region, By
Competition Forecast & Opportunities, 2018-2028F”, has evaluated
the future growth potential of global meat snacks market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the global meat snacks market.
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