Press Release

Saudi Arabia Chocolate Market Grow with a CAGR of 9.10% through 2030F

The Saudi Arabia Chocolate market is driven by rising disposable incomes, increasing demand for premium products, expanding retail chains, and growing preferences for gifting and indulgence.


According to TechSci Research report, “Saudi Arabia Chocolate Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Chocolate market stood at USD 1.02 Billion in 2024 and is anticipated to grow USD 1.72 Billion by 2030 with a CAGR 9.10% during forecast period. The Saudi Arabia Chocolate market is experiencing a notable rise in demand for premium and artisanal chocolates, driven by shifting consumer preferences and higher disposable incomes. Consumers, particularly in urban areas, are increasingly seeking high-quality, unique chocolate experiences that go beyond mass-produced options. This trend is supported by a growing appreciation for craftsmanship, exclusive ingredients, and elegant packaging associated with premium chocolate brands. Artisanal chocolates, often handmade and available in limited batches, appeal to those who value authenticity and novelty. Gifting culture, especially during festive seasons like Ramadan and Eid, also contributes to this demand, with consumers opting for luxurious chocolates as sophisticated gift choices. As a result, both local chocolatiers and international brands are expanding their premium offerings in the market.

The Saudi Arabia Chocolate market is experiencing a surge in demand for innovative and exotic flavors, driven by evolving consumer preferences and a desire for unique taste experiences. Consumers are increasingly seeking chocolates that offer novel combinations, such as those infused with traditional Middle Eastern ingredients like saffron, cardamom, and dates. This trend reflects a broader shift towards premium and artisanal products that blend global confectionery techniques with local flavors. The popularity of such unique offerings is further amplified by social media and influencer marketing, which highlight these distinctive products and influence consumer choices. As a result, both local chocolatiers and international brands are innovating to meet this growing demand, introducing limited-edition flavors and culturally resonant products. This emphasis on flavor innovation not only caters to the sophisticated palates of Saudi consumers but also positions the market as a dynamic and evolving landscape in the global chocolate industry.


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The Saudi Arabia Chocolate market is segmented into product type, category, distribution channel, and region.

Based on the distribution channel, the online segment is the fastest growing in the Saudi Arabia Chocolate market, propelled by several key factors. A significant driver is the country's high internet penetration, which reached 99% as of July 2023. This widespread connectivity has facilitated a surge in e-commerce activities, with online chocolate sales increasing by over 50% in the past two years. The younger demographic, particularly those aged 18 to 34, are leading this trend, with approximately 85% having made at least one online purchase in 2022. Their preference for convenience and digital engagement has led to the popularity of features like subscription boxes, which saw a 20% growth in subscribers over the past year. Also, the integration of digital payment systems and targeted online marketing strategies has enhanced the online shopping experience, making it more appealing to consumers. These factors collectively contribute to the rapid expansion of the online chocolate market segment in Saudi Arabia y

Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Chocolate market, driven by several key factors. Urbanization and economic development have led to increased disposable incomes, fostering a greater demand for premium and artisanal chocolate products. The region's youthful demographic is particularly inclined towards unique and high-quality chocolate offerings, reflecting a broader shift in consumer preferences. Also, the expansion of modern retail infrastructure, including supermarkets and hypermarkets, has improved product accessibility and variety for consumers. The rise of e-commerce platforms has further contributed to market growth, providing convenient purchasing options and exposing consumers to a wider range of chocolate products. These combined factors position the Eastern region as a significant contributor to the overall expansion of Saudi Arabia's chocolate market.


Major companies operating in the Saudi Arabia Chocolate market are:

  • Mars, Incorporated
  • Nestlé Middle East FZE
  • Bateel International LLC
  • The Hershey Company
  • Ferrero International S.A.
  • Meiji Holdings Co., Ltd
  • Mondelēz International Inc.,
  • Fujiya Co., Ltd
  • Lotte Co., Ltd
  • Barry Callebaut


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“The Saudi Arabia Chocolate market is expected to grow in the future owing to the growing influence of Western lifestyles and global confectionery trends. With increased exposure to international media, travel, and digital platforms, Saudi consumers—especially the younger demographic—are adopting Western habits, including preferences for indulgent treats and premium chocolate products. This shift has fueled demand for a broader variety of chocolate offerings, including luxury, artisanal, and innovative flavors commonly seen in global markets. International celebrations such as Valentine's Day and Halloween, which were previously less prominent, are gaining popularity, further boosting seasonal chocolate sales. Also, Western branding, packaging, and product positioning resonate with consumers seeking aspirational, globally-aligned experiences. As a result, both local and international manufacturers are adapting to meet these evolving tastes, propelling market growth, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Chocolate Market By Product Type (White Chocolate, Milk Chocolate, Dark Chocolate), By Category (Organic, Regular, Gluten-Free, Sugar-Free, Others), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Chocolate market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Chocolate market.


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Saudi Arabia Chocolate Market By Product Type (White Chocolate, Milk Chocolate, Dark Chocolate), By Category (Organic, Regular, Gluten-Free, Sugar-Free, Others), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | May, 2025

The Saudi Arabia Chocolate market is driven by rising disposable incomes, increasing demand for premium products, expanding retail chains, and growing preferences for gifting and indulgence.

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