India Ready-to-Mix Market to Grow with a CAGR of 13.33% through 2030

India Ready-to-Mix Market is being propelled by changing lifestyles and food habits and the rising demand for RTM products in the food service industry.

According to TechSci Research report, “India Ready-to-Mix Market - By Region, Competition Forecast & Opportunities, 2030F”, the India Ready-to-Mix Market stood at USD 451.30 million in 2024 and is anticipated to grow with a CAGR of 13.33% through 2030. The ready-to-mix (RTM) market in India has witnessed significant growth, driven by the fast-paced lifestyles of urban consumers, a growing middle class, and an increasing preference for convenience in meal preparation. This market includes a diverse range of products such as instant mixes for traditional Indian dishes like dosa and idli, snack mixes, and ready-to-cook batters. As urbanization continues to rise and dual-income households become more common, there is a pressing demand for quick and hassle-free meal solutions. The RTM market effectively addresses this need, enabling consumers to prepare nutritious meals with minimal time and effort, thus catering to the busy schedules of modern households.

The COVID-19 pandemic has further accelerated the growth of the RTM market, as many individuals turned to cooking at home during lockdowns. This shift led to an increased interest in ready-to-mix products, allowing consumers to experiment with various recipes while minimizing the need for extensive ingredient sourcing. Brands quickly adapted to this surge in demand by expanding their product lines to include a wider variety of both traditional and international cuisines. The growing popularity of home cooking has not only boosted sales but also fostered a sense of culinary exploration among consumers, further embedding RTM products into the daily cooking routines of many Indian households.

Health consciousness is another pivotal driver of the RTM market’s expansion. As consumers become more aware of nutritional values and dietary choices, there is a rising demand for healthier options that do not compromise on taste. Many brands have responded by reformulating their products to include whole grains, natural ingredients, and reduced preservatives. Additionally, the market has seen a surge in organic and fortified ready-to-mix options that provide nutritional benefits, appealing to health-conscious consumers. Brands that emphasize transparency in their ingredient sourcing and promote the health advantages of their products are well-positioned to build customer loyalty in this competitive landscape.

Despite the positive outlook, the India ready-to-mix market faces challenges, including intense competition and fluctuating raw material prices. As more players enter the market, differentiation becomes crucial for success. Companies must invest in innovative product development and effective marketing strategies to capture consumer interest. Furthermore, the volatility of ingredient costs can impact profitability and pricing strategies. Regulatory compliance regarding food safety and labeling also necessitates ongoing attention to maintain consumer trust. Nevertheless, the future of the RTM market looks promising, with opportunities for growth in tier II and III cities, increased focus on sustainability, and the ongoing trend of online shopping for groceries. By adapting to these trends and addressing challenges, the ready-to-mix market in India is poised for continued success.

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India Ready-to-Mix market is segmented into type, sales channel, and region.

Based on type, Curry mix is the dominant segment in the India ready-to-mix market, reflecting the deep-rooted cultural significance and popularity of curry in Indian cuisine. This segment encompasses a wide variety of products designed for preparing traditional curries quickly and conveniently, catering to diverse regional tastes and preferences. The growth of the curry mix segment can be attributed to the increasing demand for authentic flavors paired with the convenience of ready-to-cook solutions. Consumers are drawn to curry mixes as they allow for easy meal preparation without compromising on taste, making them ideal for busy households and working professionals. Additionally, the rise of e-commerce has made these products more accessible, with consumers able to explore a wider range of options online. Brands are also innovating by introducing healthier and organic variations of curry mixes, further enhancing their appeal in a health-conscious market. Overall, the curry mix segment continues to thrive, solidifying its position as a staple in Indian kitchens.

Major companies operating in India Ready-to-Mix market are:

• MTR Foods Pvt. Ltd
• Gits Food Products Pvt Ltd
• ITC Limited
• Bambino Agro Industries Ltd
• Kohinoor Foods Limited
• Ushodaya Enterprises Pvt. Ltd
• iD Fresh Food (India) Pvt. Ltd
• Haldiram’s Food International Pvt. Ltd
• Maiyas Beverages and Foods Pvt. Ltd
• Rasoi Magic Foods (India) Pvt. Ltd

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“India Ready-to-Mix is a burgeoning culinary convenience revolution. It offers pre-packaged spice blends and ingredients that simplify cooking traditional Indian dishes. The market thrives on changing lifestyles and urbanization, making it ideal for time-strapped urban consumers. Additionally, demand for authentic and convenient Indian cuisine drives its growth, with a focus on health and eco-friendly packaging making Ready-to-Mix products more appealing. Challenges include maintaining authenticity and quality, fierce competition, and educating consumers. Trends include health-conscious varieties, regional flavors, premium options, and sustainable packaging. These shifts cater to evolving tastes and consumer preferences in the ever-evolving Indian culinary landscape.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Ready-to-Mix Market By Type (Snacks Mix, Curry Mix, Dessert Mix, Others), By Sales Channel (Departmental Stores, Online, Hypermarkets/Supermarkets, Independent Small Grocers, Others) By Region, Competition Forecast & Opportunities, 2020-2030F, has evaluated the future growth potential of India Ready-to-Mix market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Ready-to-Mix market.

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