Press Release

Natural Hair Care Products Market to Grow with a CAGR of 6.2% Globally through 2028

Global Natural Hair Care Products Market continues to thrive due to factors such as shifting consumer preferences towards natural and organic ingredients, heightened awareness of hair health and wellness, and a commitment to diversity and inclusion.

 

According to TechSci Research report, “Global Natural Hair Care Products Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Natural Hair Care Products Market stood at USD 10.52 billion in 2022 and is anticipated to grow with a CAGR of 6.2% in the forecast period, 2024-2028. The global natural hair care products market is a thriving and dynamic industry that has witnessed substantial growth and transformation in recent years. Driven by shifting consumer preferences, an increased awareness of the potential risks associated with synthetic hair care products, and a growing desire for more sustainable and eco-friendly options, this market has evolved to meet the diverse and changing needs of consumers worldwide.

The use of natural ingredients for hair care dates back centuries, with diverse cultures across the globe relying on botanicals, herbs, oils, and other organic substances to maintain and enhance the health and beauty of their hair. Ancient civilizations in regions like India, China, and Africa have documented the use of natural ingredients in their hair care routines, which has laid the foundation for the contemporary natural hair care movement.

While the modern hair care industry has been dominated by synthetic and chemical-based products, the resurgence of interest in natural and organic solutions began in the late 20th century. Concerns about the potential side effects of synthetic chemicals, as well as an increased focus on sustainability and eco-consciousness, have driven the shift towards natural hair care alternatives.

 

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The global natural hair care products market has experienced remarkable growth over the past decade. As of my last knowledge update in September 2021, it was valued at billions of dollars, and projections indicated continuous expansion in the coming years. This growth is driven by several key factors:

Consumer Awareness: Consumers are becoming more aware of the potential health risks associated with synthetic hair care products, such as sulfates, parabens, and silicones. This growing awareness has prompted a shift towards natural and organic alternatives.

Sustainability and Eco-Friendliness: The rise of environmental concerns and sustainability initiatives has led consumers to seek hair care products that are not only safe for their hair but also for the environment. Natural hair care products often feature biodegradable packaging and responsibly sourced ingredients.

Changing Beauty Standards: A broader societal shift towards embracing natural beauty, including natural hair textures and styles, has contributed to the demand for products that enhance, nourish, and maintain natural hair without harmful chemicals.

Diversity of Hair Types: The natural hair care market caters to a wide variety of hair types, from straight and wavy to curly and coily. The availability of products tailored to specific hair needs has widened the consumer base.

Product Innovation: Manufacturers in the natural hair care industry continue to innovate and expand their product offerings. This includes the development of specialized products for conditions like hair loss, dandruff, or color-treated hair, as well as products infused with unique regional ingredients.

The global natural hair care products market is characterized by an extensive range of products, including shampoos, conditioners, oils, styling products, and treatments, all formulated with natural and organic ingredients that promote hair health and well-being. The market includes established brands, niche players, and a growing number of startups, reflecting the diversity of consumer preferences and needs.

These companies are notable not only for their commitment to using natural and organic ingredients but also for their dedication to ethical and sustainable practices. They have played a significant role in shaping the natural hair care industry and setting the standards for product quality and environmental responsibility.

While natural hair care products are rooted in traditional remedies and ingredients, technology has played a crucial role in their formulation and production. Technological advancements have allowed manufacturers to create more effective, safe, and sustainable natural hair care products. Some notable advancements in the industry include:

Advances in scientific research have led to a better understanding of the properties and benefits of natural ingredients used in hair care. This knowledge has facilitated the development of more effective formulations. Technology has enabled the creation of stable and safe formulations that incorporate a wide range of natural ingredients, such as plant extracts, essential oils, and botanical blends.

Technology has been harnessed to implement eco-friendly practices in the sourcing of ingredients, manufacturing, and packaging. This includes reducing waste, optimizing supply chains, and minimizing the environmental impact of production processes. Advanced testing methods ensure the safety and efficacy of natural hair care products. This includes rigorous testing for product stability, quality, and performance. The digital landscape has played a significant role in the promotion and distribution of natural hair care products. Brands leverage online platforms to reach a global audience, educate consumers about ingredients, and provide a seamless shopping experience. These technological advancements have propelled the natural hair care market forward, enabling it to meet the increasingly high expectations of consumers in terms of product quality, performance, and sustainability.

Cultural influences are a significant driver of the global natural hair care products market. Different cultures have long-standing traditions of using natural ingredients for hair care, and these practices continue to inform the development of modern products. For example:

In Africa, ingredients like shea butter, argan oil, and African black soap have been used for generations for their hair-nourishing properties. This heritage has influenced the formulation of natural hair care products.

In India, traditional Ayurvedic practices have used herbs like amla, hibiscus, and neem for hair health. Ayurvedic principles continue to guide the creation of natural hair care products.

In the Caribbean, natural ingredients like coconut oil, aloe vera, and castor oil have been integral to hair care regimens. The influence of these practices is evident in the formulation of natural hair care products.

The natural hair movement, particularly among individuals with Afro-textured hair, has gained momentum worldwide. This movement advocates for embracing and caring for natural hair, fostering a demand for products that enhance and maintain natural hair textures.

Cultural influences also extend to the perception of beauty and the celebration of diverse hair textures and styles. The embrace of natural beauty and the recognition of the unique qualities of different hair types have contributed to the demand for natural hair care products that cater to a wide spectrum of consumer needs.

The global natural hair care products market is poised for continued growth and innovation in the years to come. Several trends and factors will shape the market's future:

Clean Beauty Emphasis: The clean beauty movement, which prioritizes transparency and the use of safe, non-toxic ingredients, will further influence the natural hair care market. Consumers will seek products with fewer and more recognizable ingredients.

Diverse Hair Inclusivity: The market will increasingly cater to diverse hair textures and styles, reflecting the growing emphasis on inclusivity and the celebration of natural beauty.

Sustainability and Eco-Consciousness: Sustainability practices will continue to be a focal point for both consumers and brands. This includes the use of eco-friendly packaging, responsible sourcing of ingredients, and reduced environmental impact in production.

Digital Transformation: The digital landscape will continue to play a significant role in brand engagement, e-commerce, and consumer education. Brands will leverage online platforms to connect with consumers and provide personalized product recommendations.

Innovations in Formulations: Advances in ingredient research and formulation technology will lead to more effective and specialized products for various hair concerns, including hair loss, scalp health, and color-treated hair.

Expansion of Regional Ingredients: Brands will increasingly explore unique regional ingredients and traditional practices to create products that cater to specific cultural and hair care needs.

The global natural hair care products market is segmented into type, end-user, sales channel, regional, and company.

Based on the type, shampoo segment emerged as the dominant player in the global natural hair care products market. Shampoo is a daily or regular essential in most people's hair care routines. The frequency of use and its essential nature ensure a consistent demand for natural shampoos. Consumers prioritize shampoos as the first step in their hair care regimen to cleanse the scalp and hair effectively.

Based on region, Asia Pacific has a significant share of the global natural hair care products market. Asia Pacific is home to a wide spectrum of hair types and textures, from straight and sleek to curly and coily. This diversity has driven the demand for natural hair care products tailored to specific hair needs. The availability of products designed for frizz control, hair growth, strengthening, and other specific concerns has widened the consumer base in the region.

 

Major companies operating in Global Natural Hair Care Products Market are:

  • The Procter and Gamble Company
  • Estee Lauder Companies, Inc.
  • NatureLab Co., Ltd.
  • Organic Harvest
  • Amazon Beauty, Inc.
  • Ales Groupe (Phyto Botanical Power)
  • John Masters Organics, Inc. (Permira)
  • Mamaearth (Honasa Consumer Pvt. Ltd.)
  • St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
  • Briogeo Hair Care         

 

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“The global natural hair care products market is a vibrant and evolving industry that reflects changing consumer preferences, a commitment to sustainability, and a celebration of natural beauty. With a rich historical context, a diverse range of key players, and technological advancements, this market continues to meet the needs of consumers who seek effective, safe, and environmentally responsible solutions for their hair care routines. As the natural hair care movement gains momentum and awareness grows, the future outlook for the industry is promising, with ample opportunities for innovation and the expansion of natural and organic hair care product offerings.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Natural Hair Care Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoo, Conditioners, Hair Oil, Colorants and Others), By End-User (Women and Men), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition, 2018-2028, has evaluated the future growth potential of global natural hair care products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global natural hair care products market.

 

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Natural Hair Care Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoo, Conditioners, Hair Oil, Colorants and Others), By End-User (Women and Men), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition, 2018-2028

Consumer Goods and Retail | Nov, 2023

Global Natural Hair Care Products Market continues to thrive due to factors such as shifting consumer preferences towards natural and organic ingredients, heightened awareness of hair health and wellness, and a commitment to diversity and inclusion.

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