Natural Hair Care Products Market to Grow with a CAGR of 6.2% Globally through 2028
Global Natural Hair Care Products Market
continues to thrive due to factors such as shifting consumer preferences
towards natural and organic ingredients, heightened awareness of hair health
and wellness, and a commitment to diversity and inclusion.
According to TechSci Research report, “Global Natural
Hair Care Products Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Natural Hair Care Products
Market stood at USD 10.52 billion in 2022 and is anticipated to grow with a
CAGR of 6.2% in the forecast period, 2024-2028. The global natural hair care
products market is a thriving and dynamic industry that has witnessed
substantial growth and transformation in recent years. Driven by shifting
consumer preferences, an increased awareness of the potential risks associated
with synthetic hair care products, and a growing desire for more sustainable
and eco-friendly options, this market has evolved to meet the diverse and
changing needs of consumers worldwide.
The use of natural ingredients for hair care dates
back centuries, with diverse cultures across the globe relying on botanicals,
herbs, oils, and other organic substances to maintain and enhance the health
and beauty of their hair. Ancient civilizations in regions like India, China,
and Africa have documented the use of natural ingredients in their hair care
routines, which has laid the foundation for the contemporary natural hair care
movement.
While the modern hair care industry has been dominated
by synthetic and chemical-based products, the resurgence of interest in natural
and organic solutions began in the late 20th century. Concerns about the
potential side effects of synthetic chemicals, as well as an increased focus on
sustainability and eco-consciousness, have driven the shift towards natural
hair care alternatives.
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Hair Care Products Market”
The global natural hair care products market has
experienced remarkable growth over the past decade. As of my last knowledge
update in September 2021, it was valued at billions of dollars, and projections
indicated continuous expansion in the coming years. This growth is driven by
several key factors:
Consumer Awareness: Consumers are becoming more aware
of the potential health risks associated with synthetic hair care products,
such as sulfates, parabens, and silicones. This growing awareness has prompted
a shift towards natural and organic alternatives.
Sustainability and Eco-Friendliness: The rise of
environmental concerns and sustainability initiatives has led consumers to seek
hair care products that are not only safe for their hair but also for the
environment. Natural hair care products often feature biodegradable packaging
and responsibly sourced ingredients.
Changing Beauty Standards: A broader societal shift
towards embracing natural beauty, including natural hair textures and styles,
has contributed to the demand for products that enhance, nourish, and maintain
natural hair without harmful chemicals.
Diversity of Hair Types: The natural hair care market
caters to a wide variety of hair types, from straight and wavy to curly and
coily. The availability of products tailored to specific hair needs has widened
the consumer base.
Product Innovation: Manufacturers in the natural hair
care industry continue to innovate and expand their product offerings. This
includes the development of specialized products for conditions like hair loss,
dandruff, or color-treated hair, as well as products infused with unique
regional ingredients.
The global natural hair care products market is
characterized by an extensive range of products, including shampoos,
conditioners, oils, styling products, and treatments, all formulated with
natural and organic ingredients that promote hair health and well-being. The
market includes established brands, niche players, and a growing number of
startups, reflecting the diversity of consumer preferences and needs.
These companies are notable not only for their
commitment to using natural and organic ingredients but also for their
dedication to ethical and sustainable practices. They have played a significant
role in shaping the natural hair care industry and setting the standards for
product quality and environmental responsibility.
While natural hair care products are rooted in
traditional remedies and ingredients, technology has played a crucial role in
their formulation and production. Technological advancements have allowed
manufacturers to create more effective, safe, and sustainable natural hair care
products. Some notable advancements in the industry include:
Advances in scientific research have led to a better
understanding of the properties and benefits of natural ingredients used in
hair care. This knowledge has facilitated the development of more effective
formulations. Technology has enabled the creation of stable and safe
formulations that incorporate a wide range of natural ingredients, such as
plant extracts, essential oils, and botanical blends.
Technology has been harnessed to implement
eco-friendly practices in the sourcing of ingredients, manufacturing, and
packaging. This includes reducing waste, optimizing supply chains, and
minimizing the environmental impact of production processes. Advanced testing
methods ensure the safety and efficacy of natural hair care products. This
includes rigorous testing for product stability, quality, and performance. The
digital landscape has played a significant role in the promotion and
distribution of natural hair care products. Brands leverage online platforms to
reach a global audience, educate consumers about ingredients, and provide a
seamless shopping experience. These technological advancements have propelled
the natural hair care market forward, enabling it to meet the increasingly high
expectations of consumers in terms of product quality, performance, and
sustainability.
Cultural influences are a significant driver of the
global natural hair care products market. Different cultures have long-standing
traditions of using natural ingredients for hair care, and these practices
continue to inform the development of modern products. For example:
In Africa, ingredients like shea butter, argan oil,
and African black soap have been used for generations for their hair-nourishing
properties. This heritage has influenced the formulation of natural hair care
products.
In India, traditional Ayurvedic practices have used
herbs like amla, hibiscus, and neem for hair health. Ayurvedic principles
continue to guide the creation of natural hair care products.
In the Caribbean, natural ingredients like coconut
oil, aloe vera, and castor oil have been integral to hair care regimens. The
influence of these practices is evident in the formulation of natural hair care
products.
The natural hair movement, particularly among
individuals with Afro-textured hair, has gained momentum worldwide. This
movement advocates for embracing and caring for natural hair, fostering a
demand for products that enhance and maintain natural hair textures.
Cultural influences also extend to the perception of
beauty and the celebration of diverse hair textures and styles. The embrace of
natural beauty and the recognition of the unique qualities of different hair
types have contributed to the demand for natural hair care products that cater
to a wide spectrum of consumer needs.
The global natural hair care products market is poised
for continued growth and innovation in the years to come. Several trends and
factors will shape the market's future:
Clean Beauty Emphasis: The clean beauty movement,
which prioritizes transparency and the use of safe, non-toxic ingredients, will
further influence the natural hair care market. Consumers will seek products
with fewer and more recognizable ingredients.
Diverse Hair Inclusivity: The market will increasingly
cater to diverse hair textures and styles, reflecting the growing emphasis on
inclusivity and the celebration of natural beauty.
Sustainability and Eco-Consciousness: Sustainability
practices will continue to be a focal point for both consumers and brands. This
includes the use of eco-friendly packaging, responsible sourcing of
ingredients, and reduced environmental impact in production.
Digital Transformation: The digital landscape will
continue to play a significant role in brand engagement, e-commerce, and
consumer education. Brands will leverage online platforms to connect with
consumers and provide personalized product recommendations.
Innovations in Formulations: Advances in ingredient
research and formulation technology will lead to more effective and specialized
products for various hair concerns, including hair loss, scalp health, and
color-treated hair.
Expansion of Regional Ingredients: Brands will
increasingly explore unique regional ingredients and traditional practices to
create products that cater to specific cultural and hair care needs.
The global natural hair care products market is
segmented into type, end-user, sales channel, regional, and company.
Based on the type, shampoo segment emerged as the
dominant player in the global natural hair care products market. Shampoo is a
daily or regular essential in most people's hair care routines. The frequency
of use and its essential nature ensure a consistent demand for natural
shampoos. Consumers prioritize shampoos as the first step in their hair care
regimen to cleanse the scalp and hair effectively.
Based on region, Asia Pacific has a significant share of
the global natural hair care products market. Asia Pacific is home to a wide
spectrum of hair types and textures, from straight and sleek to curly and
coily. This diversity has driven the demand for natural hair care products
tailored to specific hair needs. The availability of products designed for
frizz control, hair growth, strengthening, and other specific concerns has
widened the consumer base in the region.
Major companies operating in Global Natural Hair
Care Products Market are:
- The Procter and Gamble Company
- Estee Lauder Companies, Inc.
- NatureLab Co., Ltd.
- Organic Harvest
- Amazon Beauty, Inc.
- Ales Groupe (Phyto Botanical Power)
- John Masters Organics, Inc. (Permira)
- Mamaearth (Honasa Consumer Pvt. Ltd.)
- St. Botanica (Emmbros Overseas Lifestyle
Pvt. Ltd.)
- Briogeo Hair Care
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“The global natural hair care products market is a
vibrant and evolving industry that reflects changing consumer preferences, a
commitment to sustainability, and a celebration of natural beauty. With a rich
historical context, a diverse range of key players, and technological
advancements, this market continues to meet the needs of consumers who seek
effective, safe, and environmentally responsible solutions for their hair care
routines. As the natural hair care movement gains momentum and awareness grows,
the future outlook for the industry is promising, with ample opportunities for
innovation and the expansion of natural and organic hair care product
offerings.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Natural Hair Care Products Market – Global Industry
Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoo,
Conditioners, Hair Oil, Colorants and Others), By End-User (Women and Men), By
Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and
Others), By Region, By Competition, 2018-2028, has evaluated the future growth
potential of global natural hair care products market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in global natural hair care products market.
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