Automotive NVH Materials Market to Grow with a CAGR of 6.19% through 2030

Technological advancements in NVH materials, stringent noise regulations, and increasing consumer demand for quieter vehicles are the factors driving the market in the forecast period.

According to TechSci Research report, “ Automotive NVH Materials Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Automotive NVH Materials Market valued at USD 12.68 Billion in 2024 and is anticipated to reach USD 18.17 Billion by 2030, growing with a CAGR of 6.19% in the forecast period. The automotive NVH (Noise, Vibration, and Harshness) materials sector is growing significantly as vehicle manufacturers strive to provide more comfortable and refined driving experiences. With consumers prioritizing quieter rides, NVH materials are becoming essential in minimizing unwanted noise and vibrations in various vehicle parts, including doors, dashboards, and engine compartments. The development of advanced materials that offer superior soundproofing and vibration reduction is fueling this market’s expansion.

The shift towards electric vehicles (EVs) has also contributed to this growth, as EVs produce distinct types of noise compared to traditional internal combustion engine (ICE) vehicles. The lack of engine noise in EVs presents new challenges in NVH management, increasing the need for specialized materials to address motor hum and other noise-related issues. This transition to electric powertrains presents an exciting opportunity for innovation and growth in the NVH materials market. However, challenges remain, particularly regarding the high cost of advanced NVH materials, which could limit their use in more affordable vehicles. Environmental sustainability is also a growing concern, prompting the development of eco-friendly solutions. Additionally, stricter global regulations on automotive noise levels are pushing manufacturers to develop more efficient NVH materials, encouraging ongoing research and technological advancements in this field.

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Automotive NVH Materials Market Is Segmented By Vehicle Type, Material Type, Application Type, and by Region. 

The automotive NVH (Noise, Vibration, and Harshness) materials market is segmented by vehicle type into passenger cars and commercial vehicles. Passenger cars account for a major share of the market as they require high levels of noise and vibration reduction to ensure comfort and enhance the driving experience. These vehicles use various NVH materials such as soundproofing foams, dampers, and acoustic liners to minimize noise from engines, road surfaces, and external factors. The growing consumer preference for quieter, smoother rides has significantly increased the adoption of NVH materials in this segment. Commercial vehicles, on the other hand, utilize NVH materials primarily to improve driver comfort and reduce fatigue during long-haul trips. These vehicles, including trucks, buses, and vans, are also equipped with sound-deadening materials to reduce engine noise and vibrations, contributing to better performance and lower noise pollution. Commercial vehicles often face tougher operating conditions compared to passenger cars, such as more rugged terrains and heavier loads, requiring more durable and resilient NVH solutions.

Both vehicle types benefit from advancements in material science, where innovations in lightweight, cost-effective materials are helping reduce vehicle weight while maintaining or improving NVH performance. The increasing demand for electric vehicles (EVs) also influences this market segment, as EVs require specific NVH solutions due to their different sound characteristics and mechanical setups compared to traditional internal combustion engine vehicles. As global automotive production continues to grow, the need for efficient NVH materials for both passenger and commercial vehicles will persist, with a focus on enhancing vehicle quality, safety, and overall user satisfaction.

The Asia-Pacific region is expected to experience the fastest growth in the automotive NVH materials market in 2024. This can be attributed to the rapid expansion of the automotive industry, particularly in countries like China, India, and Japan. Rising consumer demand for vehicles with improved comfort and performance is driving the adoption of advanced NVH materials. The increasing production of electric vehicles (EVs) in the region is also contributing to the growth, as these vehicles require specialized materials to manage the unique noise characteristics associated with electric powertrains. As manufacturers in Asia-Pacific strive to meet stricter environmental and regulatory standards, there is a heightened focus on reducing noise pollution and improving vehicle acoustics. This has led to increased investments in research and development of innovative NVH solutions. The growing trend toward premium vehicles and the evolving consumer preference for quieter and more refined driving experiences further fuels demand for these materials. Furthermore, the region's cost-effective manufacturing capabilities enable the production and supply of NVH materials at competitive prices, making them more accessible to a broader range of automotive manufacturers across various segments. This combination of factors positions Asia-Pacific as the fastest-growing market for automotive NVH materials in 2024.

Major companies operating in Global Automotive NVH Materials Market are:

• BASF SE
• 3M Company
• BRC Rubber & Plastics Inc.
• The Dow Chemical Company
• ElringKlinger AG
• Huntsman International LLC 
• Sumitomo Riko Company Limited
• W. KÖPP GmbH & Co. KG 
• KKT Holding GmbH
• Covestro AG

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“The Global Automotive NVH (Noise, Vibration, and Harshness) Material Market is a dynamic and essential segment of the automotive industry. It revolves around the development and integration of materials that enhance the driving experience by reducing unwanted noise and vibrations within vehicles. This market is driven by several factors, including stringent regulatory requirements, consumer demands for quieter and more comfortable vehicles, and the continuous pursuit of fuel efficiency and lightweighting initiatives. Moreover, the industry is witnessing innovations in smart NVH materials and a growing emphasis on sustainability. As electric and autonomous vehicles gain traction, the need for advanced NVH solutions is further magnified. The future of the Global Automotive NVH Material Market promises ongoing evolution and innovation to create quieter, more comfortable, and eco-friendly vehicles.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Automotive NVH Materials Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Cars, Commercial Vehicles), By Material Type (Rubber, Plastic & Foam, Fibers), By Application Type (Absorption, Damping, Insulation), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of Global Automotive NVH Materials Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Automotive NVH Materials Market.

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