Press Release

Humectants Market to Grow with a CAGR of 5.90% through 2030

Growing usage of humectants in the manufacture of animal feed and increased consumer preference for natural & organic products is expected to drive the Global Humectants Market growth in the forecast period, 2026-2030.

 

According to TechSci Research report, “Humectants Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the Global Humectants Market was valued at USD 26.87 Billion in 2024 and is expected to reach USD 37.99 Billion by 2030 with a CAGR of 5.90% during the forecast period. The global humectants market is driven by several key factors. The increasing demand from the food and beverage industry, where humectants are used to maintain moisture and extend shelf life, propels market growth. The personal care and cosmetics industry also contributes significantly to the demand for humectants, as they are essential ingredients in many skin and hair care products.  Furthermore, the pharmaceutical industry's requirement for humectants in formulations to promote drug stability adds to the market momentum. Emerging markets and advancements in technology present future growth opportunities for the global humectants market. The Global Humectants Market is a rapidly evolving and dynamic industry that holds significant potential for growth. Humectants, which are substances that help retain moisture, are increasingly in demand across various sectors, notably in food and beverage, pharmaceuticals, and cosmetics, owing to their excellent moisture retention properties. In the food and beverage industry, humectants play a crucial role in ensuring quality and prolonging the shelf life of products. They are used to enhance taste, maintain the desired texture, and prevent moisture loss, thereby preventing food spoilage and ensuring that products remain fresh for extended periods.

Similarly, in the cosmetics industry, humectants are essential ingredients in skincare and haircare products. They are widely used in lotions, shampoos, and conditioners to keep the skin moisturized and the hair healthily hydrated. By preventing dryness and maintaining skin elasticity, humectants contribute to the overall efficacy of these products, providing consumers with desired results. Moreover, the pharmaceutical industry heavily relies on humectants for the formulation of various medications, particularly in liquid and semisolid dosage forms. Humectants not only help maintain the consistency and stability of these formulations but also increase their shelf life, ensuring their effectiveness over time.

Market trends indicate a robust growth trajectory for the humectants market. The increasing awareness about the health benefits of humectants, coupled with the rising popularity of clean-label products, is fostering market growth. Furthermore, advancements in technology are paving the way for the development of innovative synthetic and natural humectants, further propelling the market's expansion. However, it's important to note that the market does face certain challenges. Fluctuations in raw material prices and stringent regulations regarding product approval and labeling can hinder the market's growth. Additionally, the growing demand for organic and natural products may impact the market for synthetic humectants. Industry players need to navigate these challenges while capitalizing on the opportunities presented by the expanding applications of humectants across diverse sectors. Nonetheless, the global humectants market is poised for significant growth in the coming years. As consumer preferences continue to evolve and technological advancements pave the way for innovative products, the humectants market is set to witness unprecedented growth. This makes it an exciting area for investment and development, with ample opportunities for businesses to thrive and contribute to the overall growth of the industry.

 

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Global Humectants Market


The Global Humectants Market is segmented into type, source, application, regional distribution, and company

Based on source, The natural humectants segment is the fastest-growing segment in the global humectants market, driven by the increasing demand for natural and organic products across the food, cosmetics, and personal care industries. Natural humectants like glycerine, honey, and aloe vera, which are derived from environmentally friendly sources, are gaining popularity due to their health benefits and sustainability. Glycerine, for example, is used as a natural sweetener and humectant in baked goods, confections, and beverages to retain moisture, while honey and aloe vera are commonly used in skincare products for their moisturizing and soothing properties. The rise in consumer preference for natural and organic ingredients, along with growing awareness of their environmental and health benefits, is significantly contributing to the rapid growth of the natural humectants segment..

Based on region, Europe emerging as the second-largest market. This positioning is influenced by several factors, including the robust personal care industry, stringent regulatory frameworks, and a growing consumer inclination towards natural and organic products. Europe boasts a well-established personal care and cosmetics sector, with countries like France, Germany, and the United Kingdom at the forefront. The demand for humectants in this region is primarily driven by their extensive use in skincare and haircare products, where they function as moisture-retaining agents. Consumers in Europe are increasingly seeking products that offer hydration benefits, leading manufacturers to incorporate effective humectants into their formulations.

The European Union enforces stringent regulations concerning cosmetic products, ensuring high safety and quality standards. Regulatory bodies such as the European Medicines Agency (EMA) and the European Food Safety Authority (EFSA) oversee the approval and monitoring of ingredients used in personal care and food products. These regulations necessitate the use of approved and safe humectants, thereby influencing market dynamics and encouraging the adoption of high-quality ingredients.

There is a notable shift among European consumers towards natural and organic personal care products. This trend is driven by increased awareness of potential adverse effects associated with synthetic ingredients and a growing emphasis on sustainability. As a result, manufacturers are exploring natural humectants, such as glycerin derived from plant sources, to align with consumer preferences and regulatory requirements. Beyond personal care, the European food and beverage industry significantly contributes to the humectants market. Humectants are utilized to maintain moisture levels, enhance texture, and extend the shelf life of various food products. The rising demand for processed and convenience foods has further propelled the use of humectants in this sector.

 

Major companies operating in Global Humectants Market are:

  • Archer-Daniels-Midland Company
  • Ashland Global Holdings Inc.
  • BASF SE
  • Barentz International BV
  • Brenntag North America, Inc.
  • Cargill Incorporated
  • Ingredion Incorporated
  • Dow Inc.
  • Azelis Americas, LLC
  • Anderson Global Group, LLC

 

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“The future of the global humectants market holds great promise, driven by the increasing consumer awareness of the skincare and haircare benefits. This positive trajectory is evident through the ongoing innovation in natural and organic humectant formulations. These ingredients, which attract moisture to the skin and hair, are in high demand due to the growing consumer preference for natural and sustainable beauty products. Consequently, cosmetic manufacturers are incorporating them into their formulations, enhancing their offerings with added moisturizing benefits. Humectants are not only gaining popularity in the beauty industry but also making strides in the food and beverage sector. With their ability to retain moisture, they play a crucial role in extending the shelf-life of various products. Whether it's preserving the freshness of baked goods or preventing crystallization in candies and frozen foods, humectants offer significant advantages. As food manufacturers seek preservation solutions without compromising taste and texture, the demand for humectants in this industry is expected to rise. The global humectants market is poised for substantial growth. The increasing awareness of their benefits, coupled with continuous application innovation, will drive market expansion in the years to come.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Humectants Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Sugar Alcohol, Alpha Hydroxy Acid & Polysaccharides, Glycols, and Others), By Source (Synthetic and Natural), By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others), By Region and Competition, 2020-2030F”, has evaluated the future growth potential of Global Humectants Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Humectants Market.


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