Deodorants Market to Grow with a CAGR of 7.4% Globally through to 2028
Growing awareness of personal hygiene and cleanliness among consumers,
especially in developing countries are factors driving the global deodorants
market in the forecast period 2024-2028.
According to TechSci Research report, “Global Deodorants
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Deodorants Market stood at USD 24.12
billion in 2022 and is anticipated to grow with a CAGR of 7.4% in the forecast
period, 2024-2028. The global deodorants market has experienced significant
growth in recent years, driven by various factors that influence consumer
preferences, lifestyles, and hygiene habits. Deodorants have become a staple in
personal care routines for individuals worldwide, and this market's expansion
is a testament to their enduring popularity. As consumer preferences continue to evolve,
manufacturers will need to adapt and innovate to meet the ever-changing demands
of the global deodorants market. Rising disposable incomes, aggressive
marketing strategies, and the convenience of e-commerce have further fueled
this growth. The global deodorants market is continually evolving, influenced by
changing consumer preferences, technological advancements, and growing
awareness of health and environmental concerns.
Browse over 26 market data Figures spread
through 188 Pages and an in-depth TOC on "Global Deodorants Market”
The global deodorants market is experiencing a
transformation driven by trends such as the rise of natural ingredients,
sustainability initiatives, customization, gender-neutral marketing, enhanced
performance, and digital engagement. Staying ahead in this competitive
landscape requires brands to be agile, innovative, and responsive to evolving
consumer preferences. By embracing these trends, deodorant manufacturers can
not only meet the demands of today's consumers but also shape the future of the
industry.
In last few years, women did not have
enough options to explore the variety of fragrances and deodorant which has
assigned for them. As a result of increasing population, the preferences of
deodorant among women are highly forcing the deodorant company to think about
this in other perceptions. The introduction of new variety of products, their
types in fragrance are increasing the options for choices owing to the demand
and sales of deodorants expected to drive the market growth. The personal hygiene gaining more
importance during the forecast period owing to this increased demand for
natural and organic products, which has also substantially augmented the demand
for the organic deodorant. Skin allergies and many other side effects which has
caused by the usage of chemical based product have also seen an increase in
demand for organic deodorant. This has driven the popularity of natural
deodorant and also the market growth rate.
The companies have recognized those
factors which are affecting the sales of deodorant after investigating the
price consciousness globally. Convenience and easy usage of pocket-based
deodorant forced the customer to opt these products. After revising the
scenario, the top market players introduced pocket-sized deodorant, which was
cost effective and compact in size. This new technology has also improved the
quality of fragrance with a long-lasting impact and helped the consumer to stay
fresh even on humid days. Therefore, surging demand for pocket based deodorant
will create numerous opportunities for the market growth during the forecast
period. The Global Deodorants Market is segmented into type, packaging
materials, end user, distribution channel, regional distribution, and company. Based on type, the market is divided into spray,
roll-on, stick, and other. Due to increased customer demand for goods with
features like rapid drying, which prevents stains on clothing, the spray sector
is predicted to dominate the market by product type. Additionally, compared to
other products, spray deodorant is neither sticky nor moist, which is why the
market is expanding. Based on region, Europe is set to hold the largest
deodorant market share during the forecast period 2023-2030. The market is
estimated to depict robust growth over the coming years due to the presence of
a large number of cosmetics giants in the region such as L'Oréal, Beiersdorf,
Avon, Unilever, and others who are helping for greater purchase of the product.
Additionally, most of the people in this region are inclined toward a hygienic
lifestyle and therefore consider using deodorant as a necessity in their life,
which, in turn, helps to generate higher product demand.
Major companies operating in Global Deodorants Market
are:
- Laverana GmbH & Co
- Marico Limited
- Proctor & Gamble Pvt Ltd
- Mankind Pharma Limited
- McNroe Consumer Products Pvt. Ltd.
- Emami Limited
- Beiersdorf AG
- ITC Limited
- Hindustan Unilever Limited
- Henkel AG & Co
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“The deodorant market has seen remarkable growth in
recent years, driven by factors like rising global awareness of personal
hygiene, evolving consumer lifestyles, and innovative product formulations.
Increasing disposable incomes, aggressive marketing, and the convenience of
e-commerce have further fueled this expansion. With sustainability and natural
ingredients becoming key concerns for consumers, the market is adapting with
eco-friendly options and cleaner formulations. The industry's ability to address
changing preferences and embrace emerging trends positions it for continued
growth in the foreseeable future.,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“Deodorants
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Type (Spray, Roll-on, Sticks, Cream, Others), By Packaging
Materials (Metals, Plastic, Others), By End User (Men, Women), By Distribution
Channel (Hypermarkets/Supermarkets, Convenience Store, Pharmacy/Drug Stores,
Online, Others), By Region, By Competition, 2018-2028”, has
evaluated the future growth potential of Global Deodorants Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Deodorants Market.
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