Henkel Acquires Laundry Care Company Sun Products

Germany: Henkel, one of the global leaders in laundry & homecare technologies in Germany, has acquired the Sun Products Corp using funds of Vestar Capital Partners in United States. The deal of USD3.6 billion also included the financial debts. Through this debt financed acquisition, all the laundry detergents and fabric conditioners of Sun Products Corp will be added to Henkel’s product portfolio. This acquisition is expected to make Henkel the second leading laundry care manufacturer in North America region after Procter & Gamble, followed by Church & Dwight. Earlier, the shares of Henkel were lower by 0.6% at 1045 GMT. With the acquisition of Sun Product’s business, having sales of around 1.4 billion euros in Canada and US, the sales of Henkel’s laundry care segment have raised to around one third from 13 percent.

TechSci Research depicts that this acquisition would strengthen the market position of Henkel’s laundry and home care segment in the country. Also, this deal has benefited Sun Products Corp sales to rise by 2.3 times, thereby providing lucrative opportunities for Henkel’s business.

 According to the upcoming report by TechSci Research, “India Textile Chemicals Market by Product Type (Auxiliaries and Colorants), By Application (Apparel, Home Furnishing, Technical Textile), By Region, Competition Forecast & Opportunities, 2011-2021”, the textile chemicals market in India is projected to exhibit strong growth over the next five years. The main driver for India textile chemicals market is the strong growth in technical textile market of India. The ability of technical textiles to impart technical performance and functional properties rather than aesthetic value to the textile product is increasing their demand in India textile market.