Press Release

E-Liquid Market to Grow with a CAGR of 13.5% Globally through to 2028

Rising adoption of safer alternatives to smoking across the globe and the availability of e-liquids in various flavors are factors driving the global e-liquid market in the forecast period 2024-2028.

 

According to TechSci Research report, “Global E-Liquid Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global E-Liquid Market stood at USD 1.9 billion in 2022 and is anticipated to grow with a CAGR of 13.5% in the forecast period, 2024-2028. This growth can be attributed to shifting consumer preferences, increasing awareness of the harmful effects of traditional smoking, and technological advancements in vaping devices.

Disposable vapes are pre-filled e-cigarettes that do not require any refilling or maintenance. This makes them convenient and easy to use, which is driving their popularity among vapers. Nicotine-free e-liquids are becoming increasingly popular among vapers who want to enjoy the flavor and experience of vaping without the nicotine. CBD e-liquids contain cannabidiol (CBD), a compound derived from the cannabis plant that has been shown to have a number of health benefits. CBD e-liquids are becoming increasingly popular among vapers who are looking for a healthier alternative to traditional e-liquids.

 

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The global e-liquid market is expected to witness significant growth in the coming years, driven by the rising adoption of safer alternatives to smoking and the availability of e-liquids in various flavors. The key players in the market are focusing on developing innovative products and expanding their distribution channels to meet the growing demand. The e-liquid market, also known as vape juice or vape liquid, has experienced significant growth and transformation over the past decade. As e-cigarettes and vaping devices have gained popularity as alternatives to traditional tobacco smoking, the demand for e-liquids has surged.

E-liquids are available in an astonishing variety of flavors, ranging from traditional tobacco and menthol to exotic fruits, desserts, beverages, and even savoury options. The focus on flavor innovation has been a driving force in attracting consumers and retaining their interest. Nicotine salt-based e-liquids have gained popularity for their smoother throat hit and higher nicotine content, making them an attractive option for smokers transitioning to vaping. Disposables vape devices, which come pre-filled with e-liquid and are discarded after use, have become incredibly popular due to their simplicity and convenience. Pod systems offer a more user-friendly and portable vaping experience. They typically use pre-filled or refillable cartridges and have gained traction among both new and experienced vapers. Some manufacturers are prioritizing cleaner ingredient profiles, avoiding potentially harmful additives, and providing more transparent labelling to cater to health-conscious consumers. Sustainability and eco-friendliness are increasingly important in the e-liquid market, with some companies adopting recyclable packaging materials and responsible ingredient sourcing to minimize environmental impact.

In the United States, for example, the regulatory environment has evolved, with the U.S. Food and Drug Administration (FDA) implementing rules to restrict the sale of flavored e-liquids in an effort to reduce youth vaping. These regulations have had a notable impact on the market, with some manufacturers discontinuing certain flavors to comply with the rules.

In Europe, the Tobacco Products Directive (TPD) sets regulations for e-liquids, including limits on nicotine strength and restrictions on advertising and labelling. The TPD has led to standardization in product quality and safety across the European Union.

The consumer base for e-liquids is diverse and includes various demographic groups. Understanding consumer preferences is vital for manufacturers and retailers to effectively target their products and marketing efforts.

The Global E-Liquid Market is segmented into type, flavor, distribution channel, regional distribution, and company.

Based on flavor, The tobacco flavor segment accounted for the largest market share in 2021, owing to its popularity among traditional smokers. However, the fruits flavor segment is expected to register the highest CAGR during the forecast period, due to its increasing popularity among young vapers.

Based on region, North America accounted for the largest market share in the global e-liquid market in 2021, owing to the presence of a large number of key market players in the region. The Asia Pacific market is expected to register the highest CAGR during the forecast period, due to the increasing disposable income of individuals in the region and the growing awareness of e-cigarettes as a safer alternative to smoking.

 

Major companies operating in Global E-Liquid Market are:

  • Black Note, Inc.
  • Breazy; BSMW Ltd.
  • Crystal Canyon Vapes LLC
  • eLiquid Factory
  • Mig Vapor LLC
  • Molecule Labs, Inc.
  • Nicopure Labs LLC
  • Philip Morris International Inc.
  • Turning Point Brands Inc.
  • VMR Products LLC

 

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“The market for e-liquids has witnessed robust growth in recent years, fueled by shifting consumer preferences away from traditional smoking and the increasing adoption of vaping devices. This expansion is driven by a diverse array of factors, including flavor innovation, the introduction of nicotine salt-based products, the popularity of disposable and pod systems, and a growing awareness of the potential harm reduction benefits of vaping. As the market continues to evolve, it shows no signs of slowing down, with a promising future ahead.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

E-Liquid Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Pre-filled, Bottled), By Flavor (Menthol, Tobacco, Dessert, Fruits & Nuts, Chocolate, Others), By Distribution Channel (Supermarkets /Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global E-Liquid Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global E-Liquid Market.

 

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Relevant Reports

E-Liquid Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Pre-filled, Bottled), By Flavor (Menthol, Tobacco, Dessert, Fruits & Nuts, Chocolate, Others), By Distribution Channel (Supermarkets /Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028

Consumer Goods and Retail | Oct, 2023

Rising adoption of safer alternatives to smoking across the globe and the availability of e-liquids in various flavors are factors driving the global e-liquid market in the forecast period 2024-2028.

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