Press Release

Europe Nutraceutical Market to grow with a CAGR of 6.02% through 2030

Growing demand for personalized nutrition is expected to drive the Europe Nutraceutical Market in the forecast period 2026-2030

 

According to TechSci Research report, “Europe Nutraceutical Market – By Country, Competition, Opportunities and Forecast, 2020-2030F”, the Europe Nutraceutical Market was valued at USD 86.77 Billion in 2024 and is expected to reach USD 123.52 Billion by 2030 with a CAGR of 6.02% during the forecast period. This can be ascribed to collaborations and partnerships among leading companies with a diverse approach to merge the expertise of individual companies and to strengthen their position in the market.

The increased demand for functional and healthy foods is serving as a powerful catalyst for the growth of the nutraceutical market. This surge in demand is driven by a global shift towards more health-conscious consumer behavior, where individuals are actively seeking out foods that not only satiate hunger but also provide added health benefits. Functional foods are designed to offer specific health benefits beyond their basic nutritional value. They are enriched with bioactive compounds, such as probiotics, prebiotics, antioxidants, and various vitamins and minerals, which are known to support bodily functions and address specific health concerns. These foods are viewed as a proactive approach to health management, helping individuals address nutritional deficiencies and reduce the risk of chronic diseases.

The trend towards healthy eating habits and wellness-oriented lifestyles has gained substantial momentum. Consumers are increasingly mindful of the impact of their dietary choices on their overall well-being. They are seeking foods that not only taste good but also contribute to their overall health and vitality. Functional foods, with their scientifically supported health benefits, align perfectly with this consumer mindset. The COVID-19 pandemic has further amplified the focus on health and wellness. Consumers are now more acutely aware of the critical role that a well-balanced diet plays in supporting the immune system and overall health. This heightened awareness has led to a surge in demand for functional foods that are fortified with immune-boosting ingredients like vitamins, minerals, and herbal extracts.

The preference for natural and minimally processed foods is driving the demand for functional ingredients derived from plants and botanicals. Ingredients like turmeric, ginger, and green tea, known for their health-promoting properties, are being incorporated into a wide array of functional foods and beverages. This natural and holistic approach to health resonates strongly with consumers seeking clean label options. The expanding array of functional food products is also contributing to market growth. Manufacturers are innovating and introducing a diverse range of functional foods, including fortified cereals, yogurt with added probiotics, and beverages enriched with vitamins and antioxidants. This diverse product offering caters to a wide range of consumer preferences and dietary needs.

As consumer awareness regarding sustainability and ethical practices continues to rise, nutraceutical companies are encountering an escalating demand for transparency and responsibility in their sourcing and production processes. This challenge arises from a collective societal shift towards more environmentally conscious consumption habits. Consumers are increasingly scrutinizing the origin and production methods of the products they consume, including nutraceuticals. They are advocating for companies to adopt sustainable sourcing practices, reduce environmental impact, and uphold ethical labor standards throughout the supply chain. This growing pressure represents a pivotal challenge for nutraceutical companies. They must invest in sustainable sourcing, adopt eco-friendly production methods, and ensure fair labor practices, all while maintaining product efficacy and affordability. Successfully meeting this challenge not only aligns with ethical consumer expectations but also positions companies to thrive in a market where sustainability and social responsibility are becoming central tenets of corporate identity and consumer loyalty. 


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Europe Nutraceutical Market segmentation is based on product type, form, source, distribution channel, Company, and Country Distibution.

Based on  product typeThe Functional Food segment of the Europe Nutraceutical market is experiencing rapid growth and is set to become the fastest-growing segment in the coming years. Functional foods, enriched with bioactive compounds and essential nutrients, have gained significant popularity due to their health benefits that extend beyond basic nutrition. This surge in demand is driven by consumers' increasing preference for convenient, health-boosting products. Additionally, the COVID-19 pandemic has reinforced the importance of preventive healthcare, further accelerating the demand for functional foods fortified with immune-enhancing ingredients. With continued research and innovation in functional food formulations, the nutraceutical market is poised for robust expansion, particularly in this segment..

Based on Country,  the United Kingdom is the second most dominant country in the Europe nutraceutical market. The UK has become a key player in the nutraceutical sector due to its well-established health and wellness culture, combined with increasing consumer demand for functional foods, dietary supplements, and natural products. Several factors contribute to the UK’s strong position in the nutraceutical market, including a growing focus on preventative healthcare, an aging population, and rising awareness about the importance of maintaining good health and well-being through nutrition.

The UK’s nutraceutical market benefits from an increasing number of consumers turning to supplements to support their immune system, mental health, digestive health, and overall vitality. Nutritional supplements, including vitamins, minerals, probiotics, and omega-3 fatty acids, are widely consumed across the country, contributing significantly to the market's growth. Consumers in the UK are becoming more proactive about their health and are increasingly choosing supplements as a way to address specific health concerns or optimize their overall well-being. The growing interest in personalized nutrition, which tailors dietary products to individual health needs, has also added a new dimension to the market, with many companies focusing on customizing nutraceutical offerings. The UK has a thriving e-commerce sector, making it easier for consumers to purchase nutraceutical products online. This trend is particularly important in the wake of the COVID-19 pandemic, as consumers increasingly turned to online shopping for convenience and safety. The availability of nutraceutical products through digital platforms has further accelerated market growth in the UK. Many brands are leveraging online platforms and digital marketing strategies to increase consumer awareness of their products and offer personalized health solutions. Moreover, the UK government’s focus on public health initiatives, including campaigns to reduce obesity and improve diet, has prompted increased attention to the role of nutraceuticals in supporting health.


Major companies operating in the Europe Nutraceutical Market include:

  • Nestlé S.A.
  • Benivio GmbH
  • F. & A. PHARMA-Handels-GmbH
  • Leiber GmbH
  • Intercell Pharma GmbH
  • VIVATIS Pharma GmbH
  • Proto Global GmbH
  • Venus Pharma GmbH
  • Faravelli GmbH
  • Hawlik BioImport GmbH

 

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The future of the Europe nutraceutical market looks promising, driven by increasing consumer demand for health and wellness solutions. The market is expected to grow due to the rising awareness of preventive healthcare, aging populations, and the shift towards personalized nutrition. Innovations in product development, such as plant-based and organic supplements, as well as advancements in biotechnology, will continue to shape the industry. E-commerce and digital platforms will further expand product accessibility and convenience. Additionally, regulatory advancements and scientific research will enhance product safety and efficacy, boosting consumer trust. As sustainability and clean-label trends gain momentum, the Europe nutraceutical market is poised for continued expansion, with significant opportunities for both established brands and new entrants.," said Mr. Karan Chechi, Research Director of TechSci Research, a research-based Global management consulting firm.

"Europe Nutraceutical Market By Product Type (Functional Food, Functional Beverage, Dietary Supplement), By Form (Tablets, Capsules, Liquid, Powder, Others), By Source (Animal, Plant, Microbial), By Distribution Channel (Specialty Stores, Online, Pharmacies, Hypermarkets/ Supermarkets), By Country, Competition, Forecast and Opportunities, 2020-2030F," has evaluated the future growth potential of Europe Nutraceutical Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Europe Nutraceutical Market.

 

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