Belgium Tire Market to Grow with a CAGR of 4.8% through 2030

The Belgium tire market is growing due to rising e-commerce-driven logistics, digital retail expansion, vehicle customization trends, and increased demand for sustainable, high-performance tires across passenger and commercial segments.

According to TechSci Research report, “Belgium  Tire Market – By Region, Competition Forecast & Opportunities, 2030F”, Belgium  Tire Market was valued at USD 1016.09 Million in 2024 and is expected to reach USD 1346.17 Million by 2030 with a CAGR of 4.8% during the forecast period. The Belgium tire market is undergoing a dynamic transformation, shaped by evolving consumer behavior, technological adoption, and regulatory interventions. A notable growth factor lies in the increasing digitalization of tire retailing. Consumers are shifting towards online platforms for tire selection, price comparison, and installation services, prompting traditional dealers to enhance their digital presence. This digital shift has not only improved customer convenience but also widened market accessibility for smaller players. Another contributing factor is the rise in vehicle customization trends, where performance and aesthetic enhancements—particularly in premium vehicles and SUVs—are fueling demand for specialized and larger-diameter tires. Moreover, Belgium’s position as a strategic European transit hub sustains continuous commercial transport activities, generating strong demand for high-durability tires across freight and utility fleets.

Despite these growth enablers, the market faces some nuanced challenges. Fluctuations in raw material prices—especially rubber, carbon black, and steel—are impacting production costs and tightening profit margins for manufacturers and importers. Additionally, the complex regulatory landscape around tire labeling, waste disposal, and sustainable sourcing in the EU poses compliance pressures, particularly on small and mid-sized retailers. Rising environmental expectations are also pushing manufacturers to innovate in eco-friendly compounds and circular tire solutions, which require significant R&D investments. Balancing affordability with sustainability remains a strategic dilemma. Furthermore, Belgium’s highly competitive aftermarket—with numerous brands, private labels, and price-sensitive consumers—intensifies the need for differentiation through performance, longevity, and service innovation. As the market navigates through these challenges, its future trajectory will increasingly depend on adaptability, sustainability-focused product development, and the integration of digital customer touchpoints.

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The Belgium  Tire market is segmented into vehicle type, tire construction, demand category and region.

Based on vehicle type, the Light Commercial Vehicles (LCVs) segment is emerging as the fastest-growing category in the Belgium tire market, primarily fueled by the rapid expansion of urban logistics, the e-commerce boom, and government-driven green mobility policies. As consumer preferences shift toward same-day or next-day deliveries, logistics companies and retail businesses are increasingly deploying LCVs for last-mile delivery across cities like Brussels, Antwerp, and Ghent. This surge in operational fleets has led to a higher frequency of tire wear and replacement cycles, especially due to increased urban mileage, frequent braking, and load-bearing pressure.

Based on tire construction, the market is classified into Radial Tires and Bias Tires, based on the internal construction of the tire layers. Radial tires dominate the Belgium market, accounting for many sales across all vehicle types. These tires are characterized by their flexibility, better fuel efficiency, lower rolling resistance, and longer tread life. They are standard for passenger cars, LCVs, and MHCVs. Belgium’s preference for long-lasting and energy-efficient tires—especially for long-distance travel and highway use—makes radial construction the default. Additionally, European Union regulations on emissions and fuel economy have further cemented radial tires’ dominance. Most OEMs and premium aftermarket brands exclusively offer radial variants for mainstream usage. Bias tires, with crisscrossed ply construction, offer advantages in load distribution and rugged applications. In Belgium, their usage is limited primarily to niche applications like agricultural equipment, some heavy-duty off-road vehicles, and legacy industrial machinery. Despite their higher resistance to punctures and better performance in harsh terrains, they are being rapidly phased out in favor of radial designs even in the OTR segment due to better performance and efficiency. However, in certain legacy machinery and traditional farm equipment, bias tires retain a small but steady presence.

Based on region, Wallonia, the southern region of Belgium, is currently the fastest-growing region in the Belgium tire market. Major cities like Liège, Charleroi, and Namur are experiencing rising vehicle ownership, infrastructure investments, and growth in last-mile delivery services, all of which contribute to increasing tire demand. While Wallonia trails Flanders in overall economic output, the region benefits from EU-backed structural development funds, which are being funneled into road transport upgrades and logistics improvements — indirectly boosting tire sales, especially for light commercial vehicles and medium & heavy trucks. Wallonia has a higher rural population density, which means that personal vehicles are essential for mobility — translating to higher per capita tire usage in some areas. Agricultural and forestry activities in Wallonia also support a stable demand for off-the-road (OTR) and bias tires. However, a growing shift toward modern farming machinery is nudging the market gradually toward radial tire adoption. With vehicle electrification slowly gaining ground in Wallonia, the segment for electric passenger cars and associated tire demand is growing rapidly, albeit from a smaller base. Despite having fewer premium dealerships and service centers than Flanders, Wallonia’s tire replacement market is expanding due to increasing vehicle parc age and road usage. Local tire dealers are leveraging online channels and value-based offerings to cater to the cost-conscious consumer demographic. Government incentives on electric vehicle purchases are further expected to accelerate the shift toward higher-spec radial tires.

Major companies operating in Belgium Tire market are:

• Bridgestone Corporation
• Continental AG
• Yokohama Rubber Company Limited
• Hankook Tire & Technology Co., Ltd.
• Compagnie Générale des Établissements Michelin SCA
• The Goodyear Tire & Rubber Company
• Pirelli & C. S.p.A.
• Sumitomo Rubber Industries Ltd.
• Toyo Tire & Rubber Co., Ltd.
• Shandong Wanda BOTO Tyre Co., Ltd.

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“In recent years, the rapid expansion of online and omnichannel retail. Online sales of replacement tires have surged from just 8% of total after‑market volume in 2020 to an estimated 18% in 2024. Major European marketplaces (e.g., ReifenDirekt, Blackcircles, Amazon EU) and national players (e.g., bol.com, ColliShop) offer comprehensive selections, comparison tools, and home‑installation appointments, capturing urban and tech‑savvy consumers. Meanwhile, OE and premium tiers remain strong across omnichannel models—companies like D’Ieteren and Group Renault integrate online purchase with in‑garage installation, offering “click‑and‑drive” models.” Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Belgium Tire Market, By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, OTR), By Tire Construction Type (Radial, Bias), By Demand Category Type (OEM, Replacement), By Region, Competition, Forecast & Opportunities,2020-2030F”, has evaluated the future growth potential of Belgium  Tire market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Belgium  Tire market.

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