Press Release

Companion Animal Ear Infection Treatment Market to Grow with a CAGR of 6.84% through 2028

Growing importance of pet health and the increasing awareness among pet owners is expected to drive the Global Companion Animal Ear Infection Treatment Market growth in the forecast period, 2024-2028.

 

According to TechSci Research report, “Companion Animal Ear Infection Treatment Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Companion Animal Ear Infection Treatment Market stood at USD 563.10 million in 2022 and is anticipated to grow with a CAGR of 6.84% in the forecast period, 2024-2028. This can be attributed to awareness and education. Growing awareness among pet owners about the importance of early diagnosis and treatment of ear infections has been instrumental in market growth. Pet owners are increasingly educated about the signs and symptoms of ear infections, encouraging them to seek professional veterinary care when needed. This increased awareness has also led to more proactive pet healthcare practices, which often include routine ear examinations.

Furthermore, given growing concerns about antibiotic resistance, antibiotic stewardship is becoming a critical trend. Veterinarians are increasingly cautious about antibiotic use, reserving them for cases where they are truly necessary. This trend aligns with broader efforts to promote responsible antibiotic use in veterinary medicine.

The market is experiencing growth driven by several factors, including the increasing incidence of Otitis Externa (OE) in pets and the growing population of companion animals. OE, characterized by ear inflammation or infection, is a significant contributor to market expansion, primarily due to its high occurrence in dogs and cats. The chronic and recurring nature of this condition necessitates veterinary intervention, further propelling market growth. Additionally, pet owners are increasingly prioritizing their pets' well-being and are willing to invest in their healthcare. Dechra Pharmaceuticals reports that currently, otitis is diagnosed in 2% of feline consultations and 5% of canine consultations. Furthermore, Merck & Co., Inc. indicates that otitis is the most frequently diagnosed disease by veterinarians in puppies, with specific breeds like Cocker Spaniels and German Shepherds being particularly susceptible, as noted by the American College of Veterinary Surgeons (ACVS).

The growth in the pet population and advancements in technology are driving the demand for veterinary healthcare services and increasing overall spending on pets. Heightened awareness of the importance of maintaining pets' health is leading to a greater emphasis on preventive care and timely treatment of ear infections. In 2022, 44.5% of U.S. households owned dogs, and 29.0% owned cats, highlighting the expanding awareness and commitment to pet well-being, which contribute to market growth.

In June 2021, Covetrus, a provider of animal health technology and services, entered into an agreement to acquire VCP, a company specializing in wellness plan management solutions. VCP's technology platform is expected to empower Covetrus by offering veterinarians new avenues to strengthen their relationships with clients and deliver positive healthcare outcomes.

           

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The Global Companion Animal Ear Infection Treatment Market is segmented into product, disease type, mode of administration, animal type, regional distribution, and company.

Based on its animal type, the dog category claimed the largest share of revenue in 2022. Ear infections in dogs rank as the second most common medical issue prompting veterinary visits, as revealed by a 2020 Nationwide study. Furthermore, the growing ownership of dogs, both in developed and developing nations, is a significant factor contributing to the expansion of this category. According to data from the American Pet Products Association (APPA), in the United States alone, 66% of households (equivalent to 86.9 million homes) have pets.

Conversely, the cat category is anticipated to exhibit the most rapid CAGR during the forecast period. This growth is propelled by heightened concerns regarding the health and hygiene of cats. The younger population, particularly millennials, are increasingly conscientious when it comes to the well-being of their pet cats. Treating ear infections in cats often involves a combination of cold laser therapy and medications to alleviate pain and reduce inflammation. Additionally, topical anti-parasitic medications are commonly employed for the treatment of ear mites in cats.

Based on disease type, the otitis externa (OE) category commanded the largest share of revenue in 2022. Due to the unique quadruped ear canal structure in pets, infections are not always immediately noticeable, potentially leading to worsening conditions if left untreated. Symptoms include skin swelling, itching, redness, head shaking, increased discharge, and scaly skin. Allergies have been identified as the primary cause of OE in most studies. Moreover, the American Veterinary Medical Association (AVMA) reports that up to 16.5% of dogs experience OE and related complications at least once during their lifetime, which can progress into more severe ear infections. The development of new medications for treating OE has contributed to market growth. For instance, in October 2022, MSD Animal Health announced the approval of MOMETAMAX ULTRA by the Committee for Veterinary Medicinal Products (CVMP), a single-dose topical medicine for curing OE in dogs.

On the other hand, the otitis media segment is expected to exhibit the fastest CAGR during the forecast period. Otitis media primarily affects the middle part of the ear canal and typically occurs as a secondary development in about 50% of chronic OE cases. The most common bacteria responsible for otitis media is Staphylococcus spp., with other bacteria including Pseudomonas, Proteus, Enterococcus, Streptococcus, and Corynebacterium. Although rare in horses, when infected, otitis media can potentially become a dangerous condition or evolve into a chronic state if left untreated. According to information from Merck & Co., Inc., severe inner or middle ear infections in horses may lead to bony overgrowth and tympanohyoid joint fracture. This fracture has the potential to extend into the skull, potentially resulting in infection or fatal bleeding within the skull.

 

Major companies operating in Global Companion Animal Ear Infection Treatment Market are:

  • Zoetis Inc.
  • Elanco LLC
  • Dechra Pharmaceuticals PLC
  • Merck & Co
  • Vetoquinol SA
  • Penn Veterinary Supply Inc
  • Virbac SA
  • Vedco Inc

 

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“As the bond between pet owners and their furry companions deepens, the demand for advanced and tailored ear infection treatments will continue to grow. The upcoming trends not only reflect the industry's commitment to improving pet health but also underscore its adaptability and responsiveness to the evolving needs of pets and their owners. The future of the companion animal ear infection treatment market is bright, with innovation and compassion driving its progress,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Companion Animal Ear Infection Treatment Market By Product (Anti-bacterial, Anti-fungal, Corticosteroids, Others), By Disease Type (Otitis Externa, Otitis Media, Otitis Interna), By Mode of Administration (Topical, Oral, Otic), By Animal Type (Dogs, Cats, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Companion Animal Ear Infection Treatment Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Companion Animal Ear Infection Treatment Market.

 

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