Press Release

Indonesia Nutraceuticals Market to be dominated by Functional Beverages Segment through 2028F

The increasing demand for personalized nutrition is expected to drive the growth of the Indonesia Nutraceuticals Market in the forecast period from 2024 to 2028

 

According to TechSci Research report, “Indonesia Nutraceuticals Market - By Region, Competition Forecast and Opportunities, 2018-2028F,” The Indonesia Nutraceuticals Market is anticipated to grow at an impressive rate in the forecast period, 2024-2028. This can be attributed to the increasing demand for natural and organic products, which play a significant role in the nutraceuticals market in Indonesia. Consumers are increasingly seeking products made from natural ingredients, free from artificial additives and chemicals, and produced using sustainable and environmentally friendly practices. Natural and organic nutraceuticals in Indonesia often emphasize clean label claims, providing transparency to consumers about the ingredients used. These products typically avoid artificial colors, flavors, preservatives, and genetically modified organisms (GMOs). Natural and organic nutraceutical manufacturers in Indonesia are increasingly adopting sustainable practices, including responsible sourcing of ingredients, eco-friendly packaging materials, minimizing waste generation, and supporting local farming communities. Indonesian consumers are becoming more aware of the potential health and environmental benefits of natural and organic products. They are actively seeking products that align with their values of personal well-being, sustainability, and social responsibility.

A major trend in the Indonesia Nutraceuticals Market is Personalized Nutrition. Personalized nutrition is an emerging trend within the nutraceuticals market in Indonesia. It involves tailoring dietary recommendations and nutraceutical interventions based on an individual's unique characteristics, such as genetics, lifestyle, health conditions, and nutritional needs. The availability of health technologies, such as genetic testing, biomarker analysis, and wearable devices, has made personalized nutrition more accessible in Indonesia. These technologies provide valuable insights into an individual's genetic predispositions, metabolic profile, and nutrient deficiencies, enabling the development of personalized dietary and nutraceutical plans. Nutrigenomics and nutrigenetics explore the interaction between nutrition, genes, and health outcomes. These fields of study enable the identification of genetic variations that influence an individual's response to specific nutrients or dietary interventions.

A challenge faced by the Indonesia Nutraceuticals Market is consumer trust and misinformation. The nutraceuticals market is vulnerable to misleading claims and false information, often propagated through various channels, including online platforms, social media, and word-of-mouth. Consumers may encounter exaggerated or unsubstantiated claims about the efficacy or health benefits of certain nutraceutical products. This misinformation can lead to confusion, scepticism, and a lack of trust among consumers. The presence of counterfeit and adulterated nutraceutical products poses a serious risk to consumer trust. Counterfeit products may mimic popular brands, but their quality, safety, and efficacy cannot be guaranteed. Adulteration involves the addition of unauthorized or substandard ingredients, compromising the integrity and safety of the product. Instances of counterfeit and adulterated nutraceuticals can erode consumer confidence and raise concerns about the overall quality of products in the market.

 

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The Indonesia Nutraceuticals Market can be categorized according to Application, Form, Source, Distribution Channel, and region. With regards to Source, the Indonesia Nutraceuticals Market can be divided into Plant, Animal, and Microbial. Plant-based nutraceuticals are derived from plants or plant-based ingredients, offering health benefits. These products harness the natural bioactive compounds found in plants, including phytochemicals, antioxidants, vitamins, minerals, and other beneficial compounds. Plants are abundant sources of phytochemicals, naturally occurring compounds that contribute to the plant's color, flavor, and aroma. Phytochemicals such as polyphenols, flavonoids, carotenoids, and terpenoids have been linked to various health benefits, including antioxidant and anti-inflammatory effects. Plant-based nutraceuticals leverage these phytochemicals to deliver therapeutic and preventive effects.

In terms of Distribution Channel, the Indonesia Nutraceuticals Market can be segmented into Specialty Stores, Online, Hypermarkets/Supermarkets, and Pharmacies. Online distribution plays a vital role in the nutraceuticals industry, offering several advantages to businesses and consumers alike. It enables nutraceutical companies to expand their customer base beyond traditional brick-and-mortar stores. With the global reach of the internet, businesses can tap into national and international markets, opening up new growth opportunities and revenue streams. Online distribution provides convenience and accessibility to consumers, allowing them to browse and purchase nutraceutical products from the comfort of their homes using computers, smartphones, or tablets. This convenience eliminates the need for physical store visits, saving consumers time and effort.

Major companies operating in Indonesia Nutraceuticals Market are:

  • PT Industri Jamu Dan Farmasi Sido Muncul Tbk.
  • PT Kalbe Farma Tbk
  • PT Tempo Scan Pacific Tbk
  • PT. Mayora Indah Tbk
  • PT Indofood Sukses Makmur Tbk
  • Pt Nature Sunshine Products Indonesia Tbk
  • PT. Amway Indonesia
  • PT Herbalife Indonesia

 

  • In 2022, PT Kalbe Farma Tbk, also known as Kalbe, introduced the Diabetes Total Solution (DTS), an innovative diabetes management program tailored for Indonesian individuals at risk of diabetes, particularly those in the early stages. The aim of this program is to prevent further complications and improve the quality of life for those diagnosed with the disease.
  • Similarly, in 2022, PT Sido Muncul launched Alang Sari, a beverage designed to provide relief for heartburn. This product launch also marked Sido Muncul's entry into the ready-to-drink (RTD) beverage market.

 

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“Indonesia's Nutraceuticals Market is expected to grow during the forecast period due to an increase in collaboration and partnerships among market players. Collaboration opportunities exist between nutraceutical companies and other stakeholders, such as food and beverage manufacturers, pharmaceutical companies, and research institutions. Collaborating with healthcare professionals, such as nutritionists, dietitians, and doctors, is crucial in building trust and credibility for nutraceutical products. Nutraceutical companies work closely with healthcare professionals to educate them about their products, provide scientific evidence, and gain their endorsement. These collaborations help promote product recommendations, referrals, and expert guidance, enhancing consumer trust and facilitating the integration of nutraceuticals into healthcare practices. Collaborative efforts can drive product development, research initiatives, and marketing strategies to capitalize on synergies and shared resources. Furthermore, increasing concerns about healthy lifestyles and rising expenditure on health and wellness are expected to create lucrative opportunities for market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Indonesia Nutraceuticals Market By Application (Functional Beverages, Functional Food and Dietary Supplements), By Form (Liquid, Tablets, Capsules, Powder, and Others), By Source (Plant, Animal, and Microbial), By Distribution Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Pharmacies), By Region, Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of Indonesia Nutraceuticals Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Indonesia Nutraceuticals Market.


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