Indonesia Nutraceuticals Market to be dominated by Functional Beverages Segment through 2028F
The increasing
demand for personalized nutrition is expected to drive the growth of the
Indonesia Nutraceuticals Market in the forecast period from 2024 to 2028
According to TechSci Research report, “Indonesia
Nutraceuticals Market - By Region, Competition Forecast and Opportunities, 2018-2028F,” The Indonesia Nutraceuticals Market is
anticipated to grow at an impressive rate in the forecast period, 2024-2028.
This can be attributed to the increasing demand for natural and organic
products, which play a significant role in the nutraceuticals market in
Indonesia. Consumers are increasingly seeking products made from natural
ingredients, free from artificial additives and chemicals, and produced using
sustainable and environmentally friendly practices. Natural and organic
nutraceuticals in Indonesia often emphasize clean label claims, providing
transparency to consumers about the ingredients used. These products typically
avoid artificial colors, flavors, preservatives, and genetically modified
organisms (GMOs). Natural and organic nutraceutical manufacturers in Indonesia
are increasingly adopting sustainable practices, including responsible sourcing
of ingredients, eco-friendly packaging materials, minimizing waste generation,
and supporting local farming communities. Indonesian consumers are becoming
more aware of the potential health and environmental benefits of natural and
organic products. They are actively seeking products that align with their
values of personal well-being, sustainability, and social responsibility.
A major trend in the Indonesia Nutraceuticals
Market is Personalized Nutrition. Personalized nutrition is an emerging trend
within the nutraceuticals market in Indonesia. It involves tailoring dietary
recommendations and nutraceutical interventions based on an individual's unique
characteristics, such as genetics, lifestyle, health conditions, and
nutritional needs. The availability of health technologies, such as genetic
testing, biomarker analysis, and wearable devices, has made personalized
nutrition more accessible in Indonesia. These technologies provide valuable
insights into an individual's genetic predispositions, metabolic profile, and
nutrient deficiencies, enabling the development of personalized dietary and
nutraceutical plans. Nutrigenomics and nutrigenetics explore the interaction
between nutrition, genes, and health outcomes. These fields of study enable the
identification of genetic variations that influence an individual's response to
specific nutrients or dietary interventions.
A challenge faced by the Indonesia Nutraceuticals
Market is consumer trust and misinformation. The nutraceuticals market is
vulnerable to misleading claims and false information, often propagated through
various channels, including online platforms, social media, and word-of-mouth.
Consumers may encounter exaggerated or unsubstantiated claims about the
efficacy or health benefits of certain nutraceutical products. This
misinformation can lead to confusion, scepticism, and a lack of trust among
consumers. The presence of counterfeit and adulterated nutraceutical products
poses a serious risk to consumer trust. Counterfeit products may mimic popular
brands, but their quality, safety, and efficacy cannot be guaranteed.
Adulteration involves the addition of unauthorized or substandard ingredients,
compromising the integrity and safety of the product. Instances of counterfeit
and adulterated nutraceuticals can erode consumer confidence and raise concerns
about the overall quality of products in the market.
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The Indonesia Nutraceuticals Market can be categorized according to
Application, Form, Source, Distribution Channel, and region. With regards to
Source, the Indonesia Nutraceuticals Market can be divided into Plant, Animal,
and Microbial. Plant-based nutraceuticals are derived from plants or
plant-based ingredients, offering health benefits. These products harness the
natural bioactive compounds found in plants, including phytochemicals,
antioxidants, vitamins, minerals, and other beneficial compounds. Plants are
abundant sources of phytochemicals, naturally occurring compounds that
contribute to the plant's color, flavor, and aroma. Phytochemicals such as
polyphenols, flavonoids, carotenoids, and terpenoids have been linked to
various health benefits, including antioxidant and anti-inflammatory effects.
Plant-based nutraceuticals leverage these phytochemicals to deliver therapeutic
and preventive effects.
In terms of Distribution Channel, the Indonesia Nutraceuticals Market
can be segmented into Specialty Stores, Online, Hypermarkets/Supermarkets, and
Pharmacies. Online distribution plays a vital role in the nutraceuticals
industry, offering several advantages to businesses and consumers alike. It
enables nutraceutical companies to expand their customer base beyond
traditional brick-and-mortar stores. With the global reach of the internet,
businesses can tap into national and international markets, opening up new growth
opportunities and revenue streams. Online distribution provides convenience and
accessibility to consumers, allowing them to browse and purchase nutraceutical
products from the comfort of their homes using computers, smartphones, or
tablets. This convenience eliminates the need for physical store visits, saving
consumers time and effort.
Major
companies operating in Indonesia Nutraceuticals Market are:
- PT Industri Jamu Dan Farmasi Sido Muncul Tbk.
- PT Kalbe Farma Tbk
- PT Tempo Scan Pacific Tbk
- PT. Mayora Indah Tbk
- PT Indofood Sukses Makmur Tbk
- Pt Nature Sunshine Products Indonesia Tbk
- PT. Amway Indonesia
- PT Herbalife Indonesia
- In 2022, PT Kalbe Farma Tbk, also known as Kalbe, introduced the
Diabetes Total Solution (DTS), an innovative diabetes management program
tailored for Indonesian individuals at risk of diabetes, particularly those in
the early stages. The aim of this program is to prevent further complications
and improve the quality of life for those diagnosed with the disease.
- Similarly, in 2022, PT Sido Muncul launched Alang Sari, a beverage
designed to provide relief for heartburn. This product launch also marked Sido
Muncul's entry into the ready-to-drink (RTD) beverage market.
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“Indonesia's Nutraceuticals Market is expected to grow during the
forecast period due to an increase in collaboration and partnerships among
market players. Collaboration opportunities exist between nutraceutical
companies and other stakeholders, such as food and beverage manufacturers,
pharmaceutical companies, and research institutions. Collaborating with
healthcare professionals, such as nutritionists, dietitians, and doctors, is
crucial in building trust and credibility for nutraceutical products.
Nutraceutical companies work closely with healthcare professionals to educate
them about their products, provide scientific evidence, and gain their
endorsement. These collaborations help promote product recommendations,
referrals, and expert guidance, enhancing consumer trust and facilitating the
integration of nutraceuticals into healthcare practices. Collaborative efforts
can drive product development, research initiatives, and marketing strategies
to capitalize on synergies and shared resources. Furthermore, increasing
concerns about healthy lifestyles and rising expenditure on health and wellness
are expected to create lucrative opportunities for market growth.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Indonesia Nutraceuticals Market By Application (Functional Beverages,
Functional Food and Dietary Supplements), By Form (Liquid, Tablets, Capsules,
Powder, and Others), By Source (Plant, Animal, and Microbial), By Distribution
Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Pharmacies), By
Region, Competition Forecast & Opportunities, 2018-2028F,” has evaluated the future growth potential of Indonesia Nutraceuticals Market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Indonesia Nutraceuticals
Market.
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