India Probiotic Market to Grow with a CAGR of 20.5% through 2029
India probiotic
market is experiencing robust growth driven by increasing health consciousness,
wellness trends, expanding product availability, heightened awareness, and a
growing body of scientific evidence supporting the health benefits of
probiotics.
According to
TechSci Research report, “India Probiotic Market - Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029”, the India Probiotic
Market stood at USD34.85 million in 2023 and is anticipated to grow with a CAGR
of 20.5% in the forecast period, 2025-2029. The India probiotic market has
witnessed substantial growth and transformation in recent years, reflecting the
changing dietary preferences and health-conscious attitudes of consumers.
Probiotics, which are live microorganisms with potential health benefits when
consumed in adequate amounts, have gained popularity as consumers increasingly
recognize their role in promoting digestive health and overall well-being.
A rising
awareness of health and wellness is a primary driver of the probiotic market's
growth. As more consumers seek ways to improve their overall health and
well-being, they turn to probiotics for their potential digestive and immune
system benefits. This growing health consciousness is a central factor behind
the increased demand for probiotic products.
Digestive health
issues, such as irritable bowel syndrome (IBS), constipation, and indigestion,
are prevalent among the Indian population. Probiotics are often recommended by
healthcare professionals as a natural remedy to alleviate these conditions. The
effectiveness of probiotics in promoting gut health has led to a surge in
demand.
Rapid
urbanization and changing lifestyles have led to dietary shifts in India.
Busier schedules and increased reliance on processed foods have disrupted
traditional dietary habits. Probiotic products offer a convenient way for
consumers to incorporate beneficial microorganisms into their diets,
compensating for potential nutritional imbalances.
A growing middle
class with increased disposable income has contributed to the adoption of
health-conscious consumption patterns. Consumers are willing to invest in
premium probiotic products, including yogurt, kefir, supplements, and
functional foods, which are perceived as beneficial for their health.
The broader
functional food and beverage market in India has been experiencing substantial
growth. Probiotic-rich foods and beverages, such as yogurt, kefir, kombucha,
and probiotic-enriched dairy products, have gained prominence within this
sector. Manufacturers have recognized the potential of probiotics in creating
value-added products.
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data Figures spread through 83 Pages and an in-depth TOC on "India Probiotic Market”
There is a need
for comprehensive consumer education about probiotics, including their
benefits, proper usage, and potential side effects. Many consumers may be
unaware of the differences between probiotic strains and the importance of
selecting the right product for their specific needs.
The probiotic
market operates within a complex regulatory framework. The categorization of
probiotics as dietary supplements or functional foods can impact labeling, marketing,
and quality control standards. Ensuring compliance with these regulations can
be challenging for manufacturers.
Maintaining the
viability and stability of probiotic strains in products is crucial to their
effectiveness. Quality control and storage conditions are vital considerations
to ensure that probiotics retain their beneficial properties throughout their
shelf life. The probiotic market in India is becoming increasingly competitive,
with both domestic and international players vying for market share.
Competition places pressure on pricing and product differentiation.
Continued
research and development efforts are necessary to explore new probiotic
strains, delivery mechanisms, and applications. Innovations in probiotic
technology can open new opportunities but require substantial investment.
Personalized
nutrition is gaining traction. Manufacturers are exploring the concept of
personalized probiotics, tailoring products to individual health needs and gut
microbiota profiles. Additionally, plant-based and vegan probiotics are
becoming increasingly popular among consumers with dietary restrictions.
Producers are responding by offering probiotics sourced from non-dairy and
non-animal origins. Furthermore, probiotic supplements, including capsules, tablets,
and powders, are experiencing significant growth. Consumers are turning to
these supplements as convenient ways to incorporate probiotics into their daily
routines.
Probiotics for
children and infants are seeing increased demand, with parents seeking natural
and safe solutions to support their children's digestive health. Manufacturers
are developing probiotic products specifically designed for pediatric use.
Additionally, online retail and e-commerce platforms are playing a pivotal role
in the distribution of probiotic products. Consumers can conveniently access a
wide range of probiotic offerings through online channels.
Probiotics will
continue to be a focal point of the health and wellness industry in India. As
consumer awareness grows, probiotics will be integrated into broader wellness
routines. Additionally, the market will witness further diversification of
probiotic products, including novel delivery formats, fortified foods, and
innovative applications in cosmetics and personal care products.
India Probiotic market
is segmented into product type, sales channel, and region.
Based on product
type, the market is segmented into probiotic curd, probiotic drinks, probiotic
yogurt. Among these, probiotic drinks segment has a significant share in the
India probiotic market. Probiotic drinks, which include fermented beverages
containing live beneficial microorganisms, have gained widespread popularity
among health-conscious consumers.
Based on region,
the market is segmented into East, West, North, and South. Among these,
the South region has a significant share of the India probiotic market. One of
the primary drivers behind the South region's significance in the India
Probiotic Market is its rich cultural tradition of fermented foods. South
Indian cuisine, in particular, is renowned for its extensive use of fermented
items like idli, dosa, curd (yogurt), and buttermilk. These traditional foods
have long been recognized for their probiotic properties, promoting gut health.
Major companies
operating in India probiotic market are:
- Drums Food International (Epigamia)
- Gujarat Cooperative Milk Marketing
Federation
- Heritage Foods Limited
- Mother Dairy Fruits and Vegetables
Pvt. Ltd.
- Milkmantra Dairy Pvt. Ltd.
- Milky Mist Dairy
- Nestlé India Ltd.
- Danone India Pvt. Ltd. (Yakult)
- Dr. Reddy’s Laboratories Ltd.
- Tablets India Ltd.
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“India
probiotic market is poised for continued growth and innovation as consumers
increasingly prioritize health and wellness. While challenges related to
regulation, quality control, and consumer education persist, the market's
potential for expansion remains significant. As probiotics become more
integrated into daily dietary and health practices, the industry will likely
experience sustained growth and diversification in the years to come.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“India
Probiotic Market By Product Type (Probiotic Curd, Probiotic Drinks, Probiotic
Yogurt), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores,
Online, and Others (Direct Sales, etc.)), By Region, By Competition Forecast
& Opportunities, 2019-2029F, has evaluated the future growth
potential of India probiotic market and provides statistics & information
on market size, structure and future market growth. The report intends to
provide cutting-edge market intelligence and help decision-makers make sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in India
probiotic market.
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