Europe & CIS Mobility on Demand Market to Grow with a CAGR of 5.72% through 2030
Rising urban congestion, increasing smartphone penetration, and growing
preference for flexible transportation solutions are the factors driving the
market in the forecast period 2026–2030.
According to TechSci Research report, “Europe & CIS Mobility
on Demand Market – Industry Size, Share, Trends, Opportunity, and Forecast,
2020-2030F”, The Europe & CIS Mobility on Demand Market was valued
at USD 77.28 Billion in 2024 and is expected to reach USD 107.90 Billion by
2030 with a CAGR of 5.72% during the forecast period.
The Europe & CIS mobility on demand market is evolving as a critical
segment within the broader transportation ecosystem, influenced by
sustainability mandates, evolving workforce mobility patterns, and the rapid
transformation of consumer convenience expectations. A growing emphasis on
low-emission urban mobility has compelled service providers to realign
strategies toward green transportation alternatives, while changing work
cultures—such as hybrid and remote models—are driving demand for flexible,
non-committal mobility access. Mobility services are increasingly tailored to
specific use-cases such as office commuting, late-night transport, and
event-based ride pooling, catering to fragmented but high-frequency demand
clusters.
Corporate adoption of mobility on demand is rising, with companies
integrating ride-hailing, short-term leasing, and employee transport solutions
into their operations to enhance workforce efficiency and reduce parking
infrastructure costs. This enterprise-led shift is creating new verticals
within the segment and driving the need for platform integration with expense
management and HR systems. Technological advancements are now focused on
frictionless user journeys, including voice-based booking, embedded vehicle
connectivity, and biometric-based user authentication. Strategic efforts are
also being made to address rural and underserved zones through dynamic routing,
ride aggregation models, and government-subsidized initiatives.
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in-depth TOC on "Europe & CIS Mobility on Demand Market"
Europe & CIS Mobility on
Demand Market Is Segmented by Vehicle Type, Booking Type, Service, and
Country.
In 2024, ride hailing saw the fastest growth in the Europe & CIS
mobility on demand market. Demand surged due to the need for real-time,
convenient transport, driven by smartphone access and easy-to-use apps.
Door-to-door service, flexible pricing, and multiple vehicle options attracted
daily commuters and occasional users alike. Urban congestion and parking
shortages made ride hailing more practical than private vehicles. Features like
digital payments, fare splitting, and safety tools boosted user trust. Tourist
and corporate demand also supported growth, while platforms used real-time data
to improve service efficiency and user experience.
Poland recorded the highest
growth in 2024, supported by urban development, strong digital infrastructure,
and increased smartphone usage. Congestion and parking issues in cities pushed
consumers toward ride hailing and shared mobility. Supportive regulations and
rising digital literacy enabled wider adoption. Young users, especially
students and professionals, embraced ride hailing for its affordability and
accessibility. Shared mobility quickly became part of everyday commuting,
making Poland the fastest-growing region in the Europe & CIS mobility on
demand landscape.
Major Market Players
Operating in Europe & CIS Mobility on Demand Market Are:
- Didi Chuxing Technology Co.
- Uber Technologies Inc.
- Lyft Inc.
- Grab Holdings Inc.
- Free now (Daimler)
- BlaBla Car
- OLA
- FastGo Vietnam JSC
- ZuumViet
- Be Group JSC
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““The Europe & CIS mobility on demand market is
going through a remarkable transformation. What we’re seeing is not just a
shift in how people move, but in how they think about mobility. Users today
want flexibility, convenience, and sustainability—all in real time. Ride
hailing, shared mobility, and electric two-wheelers are no longer just urban
experiments; they’re becoming daily habits. The real momentum lies in how
quickly digital infrastructure, consumer expectations, and city planning are
aligning to make mobility services smarter, greener, and more accessible. It’s
an exciting space with tremendous long-term potential.”, said Mr. Karan Chechi,
Research Director of TechSci Research, a research-based global management
consulting firm.
“Europe & CIS Mobility on Demand Market – Size,
Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger
Car, Two-wheeler), By Booking Type (Online, Offline), By Service (Vehicle
Rental, Ride Hailing, Vehicle Sharing), By Country, By Competition, 2020-2030F”, assesses the market's future growth potential and
provides data on market size, trends, and forecasts. It aims to offer
comprehensive market insights, helping decision-makers make informed investment
choices. The report also highlights emerging trends, key drivers, challenges,
and opportunities in the Europe & CIS Mobility on Demand Market.
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