India Gluten-Free Products Market to Grow with a CAGR of 13.3% through 2028
The India Gluten-Free Products Market is
experiencing robust growth driven by the rising awareness of gluten-related
disorders, increasing health and wellness consciousness among consumers, and
the expanding availability of these products through retail and online
channels.
According to the TechSci Research report,
“India Gluten-Free Products Market –
Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2019-2029F”,
the India Gluten-Free Products market stood at USD17.19 million in 2023 and is
anticipated to grow with a CAGR of 13.3% in the forecast period, 2025-2029. The
India gluten-free products market has witnessed significant growth and
transformation in recent years, reflecting changing consumer preferences and
dietary trends. This burgeoning industry has evolved in response to the
increasing awareness of gluten intolerance, celiac disease, and a growing
health-conscious population.
The concept of a gluten-free diet
primarily centers around the avoidance of gluten, a protein found in wheat,
barley, rye, and their derivatives. Individuals with celiac disease, a severe
autoimmune disorder triggered by the consumption of gluten, must adhere
strictly to a gluten-free diet to manage their condition. Additionally, there
is a growing segment of the population, often referred to as the
"gluten-sensitive" or "gluten-aware," who choose to
eliminate gluten from their diets for perceived health benefits, such as
improved digestion, weight management, and overall well-being.
One of the key drivers of the
gluten-free products market in India is the increasing prevalence of celiac
disease and gluten sensitivity. Although precise statistics are challenging to
obtain due to underdiagnosis and lack of awareness, it is estimated that
millions of Indians suffer from gluten-related disorders. As diagnostic
capabilities improve and awareness spreads, more individuals are being
diagnosed with these conditions, necessitating dietary changes that include
gluten-free options.
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Another factor fueling the growth of
this market is the rising health consciousness among Indian consumers. As
people become more mindful of their dietary choices and seek healthier
lifestyles, they often turn to gluten-free products as part of their wellness
journey. This trend is not limited to urban areas but is gradually making its
way into smaller towns and cities across the country.
The evolving Indian food culture also
plays a pivotal role in the expansion of the gluten-free products market.
Traditionally, Indian cuisine heavily relies on gluten-rich staples like wheat
and barley. However, as culinary preferences diversify and global influences
become more pronounced, there is a growing demand for gluten-free versions of
traditional Indian dishes and snacks. Manufacturers and restaurants are
responding to this demand by offering gluten-free alternatives, catering to
both dietary restrictions and changing tastes.
In recent years, the Indian government
has taken steps to regulate and standardize the gluten-free food market. The
Food Safety and Standards Authority of India (FSSAI) has introduced guidelines
and labeling requirements for gluten-free products to ensure that they meet
safety standards and provide accurate information to consumers. This regulatory
framework has contributed to consumer confidence and the growth of the market
by addressing concerns related to product quality and labeling accuracy.
Despite these positive drivers, the
India gluten-free products market faces several challenges that need to be
addressed for sustained growth. One of the most prominent challenges is the
limited awareness and understanding of gluten-related disorders among the
general population. Celiac disease and gluten sensitivity are still relatively
unknown to many Indians, leading to delayed diagnosis and treatment. Increased
public awareness campaigns and education efforts are crucial to overcoming this
challenge and ensuring that those in need are properly diagnosed and guided
towards a gluten-free diet.
Affordability remains another
significant hurdle for the gluten-free products market in India. Gluten-free
foods are generally more expensive than their gluten-containing counterparts
due to the specialized ingredients and processes involved in their production.
This price disparity can deter budget-conscious consumers from adopting
gluten-free diets. To address this issue, there is a need for greater
affordability and accessibility of gluten-free products, particularly for
low-income populations.
Cross-contamination is a critical
concern for individuals with celiac disease and gluten sensitivity, and it
poses a challenge for manufacturers and food service providers. Preventing
cross-contamination in food preparation and processing facilities requires
strict adherence to hygiene and segregation protocols. Educating food handlers
and kitchen staff about the importance of maintaining a gluten-free environment
is essential to ensure the safety of gluten-sensitive consumers.
The India gluten-free products market is
segmented based on product type, source, sales channel, and region.
Based on the product type, the market is
segmented into bakery products, pizzas & pastas, cereals & snacks,
savories, desserts & ice-creams, and others. Among these, bakery products have
a significant share in the India gluten-free products market during the
forecast period. As awareness about gluten intolerance and celiac disease grows
in India, more individuals are seeking gluten-free alternatives to traditional
wheat-based bakery products like bread, cakes, and pastries. This shift in
dietary preferences has led to an increased demand for gluten-free bakery
items.
Based on region, the market is segmented
into North, South, East, and West. Among these, the North region has a
significant share of the India gluten-free products market during the forecast
period. The north region encompasses states like Delhi, Punjab, Haryana, Uttar
Pradesh, and Rajasthan, which are among the more affluent and urbanized parts
of India. In these areas, there is a higher level of awareness about gluten
intolerance, celiac disease, and the benefits of a gluten-free diet.
Major companies operating in the India gluten-free
products market are:
- Amy's Kitchen
Inc.
- Dr. Schar
- Kraft Heinz
Company
- General Mills
Inc.
- Genius Foods
- Swmabhan
Commerce Pvt. Ltd.
- Wild Drum
Beverages Private Limited
- Bob's Red
Mill
- Boulder
Brands Inc.
- KRBL
Limited
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“The India gluten-free products market
has shown remarkable growth in recent years, driven by factors such as
increased awareness of gluten intolerance, a health-conscious population,
evolving food culture, and regulatory support from the government. However,
several challenges, including limited awareness, affordability,
cross-contamination, product quality, and variety, need to be addressed to
ensure the sustained expansion of this market. With concerted efforts from
stakeholders, including healthcare professionals, food manufacturers, and
government agencies, the India gluten-free products market has the potential to
provide safe and accessible options for individuals with gluten-related
disorders and cater to the growing demand for healthier dietary choices in the
country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
“India
Gluten-Free Products Market By Product Type (Bakery Products, Pizzas &
Pastas, Cereals & Snacks, Savories, Desserts & Ice-creams and Others),
By Source (Oilseeds & Pulses, Rice & Corn, Dairy & Meat Products
and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores,
Online, and Others), By Region, By Competition Forecast & Opportunities,
2019-2029F, has
evaluated the future growth potential of the India gluten-free products market globally
and provides statistics and information on market structure, size, share, and
future growth. The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the market of India gluten-free products globally.
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