Press Release

Europe & CIS Green Tire Market to Grow with a CAGR of 10.64% through 2030

Rising environmental regulations, increasing demand for fuel-efficient vehicles, and growing consumer awareness toward sustainable mobility are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Europe & CIS Green Tire Market – By Country, Competition, Opportunities and Forecast, 2020-2030F”, The Europe & CIS Green Tire Market was valued at USD 1.71 Billion in 2024 and is expected to reach USD 3.15 Billion by 2030 with a CAGR of 10.64% during the forecast period.

The Europe & CIS green tire market is undergoing a dynamic transformation as tire manufacturers and end users prioritize circular economy principles, waste reduction, and material efficiency. A key factor fueling market expansion is the mounting pressure to reduce microplastic pollution caused by tire abrasion, which has prompted a wave of innovation in tread composition and wear-resistant design. Regulatory bodies are increasingly addressing non-exhaust emissions, pushing the industry to refine tire engineering in ways that lower particulate release during road contact. This environmental pressure is compounded by a growing demand from institutional fleet operators—such as postal services, municipal transport agencies, and logistics providers—for tires with extended durability and lower environmental impact over their lifecycle.

Simultaneously, the expansion of vehicle leasing and subscription models is creating new opportunities for green tires. These business models prioritize total cost of ownership and environmental impact, encouraging service providers to equip fleets with tires that enhance energy efficiency and reduce replacement frequency. The rise of mobility-as-a-service platforms is reinforcing this trend, where eco-conscious fleet procurement becomes a key value driver.

 

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Europe & CIS Green Tire Market Is Segmented by Demand Category, Vehicle Type, and Country.

​In 2024, the OEM segment grew fastest as automakers integrated green tires into new vehicle models to meet emission norms and sustainability targets. Electric and hybrid vehicles boosted demand for low rolling resistance tires, while regulatory incentives and consumer interest in eco-friendly vehicles further supported factory-fitment. OEMs leveraged long-term contracts and aligned supply chains to accelerate adoption over the aftermarket.

France led regional growth in 2024 due to strong government policies promoting low-emission mobility and widespread EV adoption. National incentives and urban emission rules encouraged OEMs to equip new vehicles with green tires. Consumer demand for eco-conscious options and local production alignment further drove rapid growth in the French green tire OEM market.


Major Market Players Operating in Europe & CIS Green Tire Market Are:

  • Compagnie Générale des Établissements Michelin
  • Bridgestone Europe NV/SA
  •  Continental AG
  • Goodyear Dunlop Tires Europe B.V.
  • Pirelli & C. S.p.A.
  • Nokian Tyres PLC
  • Hankook Reifen Deutschland GmbH
  • Yokohama Europe Gmbh
  • Apollo Vredestein B.V.
  • Cooper Tire & Rubber Company Europe Limited


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“As sustainability takes center stage, the Europe & CIS green tire market is shifting gears rapidly. What we’re seeing is a strong push from both regulators and consumers to move toward more eco-friendly mobility solutions. Green tires, with their lower rolling resistance and reduced environmental footprint, are no longer a niche—they’re becoming a mainstream expectation. OEMs are responding by integrating them directly into new vehicle models, especially electric and hybrid platforms. At the same time, rising awareness about long-term fuel savings is making them a preferred choice in the aftermarket too. It’s a fascinating transition where innovation, regulation, and consumer values are all moving in the same direction”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Europe & CIS Green Tire Market By Demand Category (OEM and Aftermarket), By Vehicle Type (Passenger Cars, Commercial Vehicle), By Country, Competition, Opportunities and Forecast, 2020-2030F, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Europe & CIS Green Tire Market.

 

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Europe & CIS Green Tire Market By Demand Category (OEM and Aftermarket), By Vehicle Type (Passenger Cars, Commercial Vehicle), By Country, By Competition, Opportunities & Forecast, 2020-2030F

Automotive | Jul, 2025

Rising environmental regulations, increasing demand for fuel-efficient vehicles, and growing consumer awareness toward sustainable mobility are the factors driving the market in the forecast period 2026–2030.

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