Press Release

New Zealand Tire Market to be Led by Radial 2028

The diverse driving conditions across the country's landscapes, ranging from urban streets to rugged terrains, drive the need for a wide range of tire types. High vehicle ownership rates and a preference for SUVs contribute to consistent tire demand. Safety regulations and environmental concerns compel consumers to prioritize quality, safe, and eco-friendly tire options. Additionally, technological advancements such as tire sensors and online retail platforms are influencing consumer choices and enhancing convenience in tire purchasing.

 

 

According to TechSci Research report, “New Zealand Tire Market – By Region, Competition, Forecast & Opportunities, 2028,” the key driver of the New Zealand tire market is the thriving automotive industry, which has experienced a significant surge in vehicle ownership over the past few years. This rise in vehicle ownership can be attributed to various factors, such as the increasing affordability of cars, improved access to financing options, and a growing middle class. Moreover, the demand for higher-quality tires is also influenced by the rising environmental consciousness among consumers. As people become more aware of the impact of vehicle emissions on the environment, there is a growing preference for fuel-efficient and non-polluting vehicles. This shift in consumer behavior has further fueled the demand for tires that offer better fuel efficiency and lower carbon emissions. With these trends shaping the New Zealand tire market, manufacturers and suppliers are focusing on developing innovative tire technologies that not only enhance vehicle performance but also align with the growing need for sustainability. From eco-friendly tire compounds to advanced tread designs that optimize fuel economy, the tire industry is continuously evolving to meet the demands of a changing market.

The New Zealand tire market has experienced impressive and steady growth in the past few years, driven by the thriving automotive industry in the country. With a diverse range of local and international tire brands available, consumers are provided with a wide selection to meet their specific needs, preferences, and budget requirements. Whether it's high-quality tires for performance-driven vehicles or affordable options without compromising on safety, the market offers a comprehensive range of choices to cater to the discerning New Zealand consumers.

The passenger car segment, which includes sedans, hatchbacks, and SUVs, holds a substantial share in the overall tire market. When it comes to buying tires, consumers place a high priority on safety and durability, seeking options that can withstand various road conditions and provide reliable performance. Additionally, there is a noticeable shift towards environmentally friendly tire choices, with an increasing demand for eco-conscious and sustainable options that minimize the impact on the environment.



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On the commercial front, the demand for heavy-duty tires for trucks and industrial vehicles in New Zealand has been fueled by the vibrant construction and logistics sectors. These sectors are experiencing significant growth, with numerous infrastructure projects and a thriving transportation industry. As a result, there is a strong need for reliable and long-lasting tires that can withstand the heavy loads and challenging terrains commonly encountered in these sectors. Manufacturers have responded by developing advanced tire technologies that provide superior durability and traction, ensuring optimal performance and safety in demanding operating conditions.

Another noteworthy segment is the thriving agricultural tire market, which plays a pivotal role in supporting New Zealand's vibrant farming sector. These specialized tires are meticulously designed to not only withstand the immense weight of heavy farm machinery but also to minimize soil compaction, ensuring sustainable and efficient agricultural practices.

In terms of distribution channels, both online and offline platforms play essential roles. While traditional tire retailers continue to hold a significant market share, there has been a notable shift towards online purchasing due to the convenience and competitive pricing it offers.

The market is also witnessing a notable and growing trend towards the use of high-performance tires. These exceptional tires, commonly found in sports and luxury vehicles, offer not only superior speed ratings, grip, and handling but also enhance the overall driving experience. With their advanced technology and precise engineering, high-performance tires provide increased traction and responsiveness, allowing drivers to navigate curves and corners with greater confidence and control. Whether it's the thrill of acceleration or the precision in maneuvering, these tires are designed to deliver optimum performance, ensuring an exhilarating and unforgettable driving experience.

However, the New Zealand tire market faces several challenges. The influx of cheap imported tires, particularly from Asia, has intensified competition, causing local tire manufacturers to rethink their strategies and find innovative ways to stay competitive. Additionally, government regulations regarding tire disposal and recycling not only pose challenges for tire manufacturers but also create opportunities for them to develop sustainable and eco-friendly practices. Balancing cost-efficiency, quality, and environmental responsibility has become a crucial aspect of the tire industry in New Zealand.

Future trends in the automotive market indicate a significant shift towards sustainability. As consumers become more environmentally conscious, the demand for eco-friendly tire technologies continues to rise. These technologies, including low-rolling-resistance tires and those made from renewable materials, not only contribute to reducing carbon emissions but also offer improved fuel efficiency and performance. With their positive impact on both the environment and the overall driving experience, these innovative tire solutions are poised to shape the growth trajectory of the market in the years to come.


New Zealand Tire Market is analyzed based on by vehicle type, by demand category, by tire type, and by region. Based on the vehicle type the market is segmented into Passenger Car, LCV, M&HCV, OTR, and Two-Wheeler, Three-Wheeler. Based on the Demand Category the market is divided into OEM, and replacement. Based on the Tire Type Category the market is divided into Radial and Bias.

 

 

Key market players in the New Zealand Tire market include:

  • Goodyear Dunlop Tyres (NZ) Limited
  • Bridgestone Corporation
  • Pirelli & C. S.p.A.
  • Kumho Tire Co., Inc.
  • Hankook Tire Co., Ltd
  • TOYO TIRE & RUBBER CO., LTD
  • The Yokohama Rubber Co., Ltd
  • Balkrishna Industries Limited
  • Continental AG

 

 

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“The key driver of the New Zealand tire market is the thriving automotive industry, bolstered by a surge in vehicle ownership. Increased environmental consciousness and the growing popularity of fuel-efficient and non-polluting vehicles also contribute to the demand for higher-quality tires. Thus, these elements together leading the growth of tire market in New Zealand during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

 

“New Zealand Tire Market By Vehicle Type (Passenger Car, LCV, M&HCV, OTR, and Two-Wheeler, Three-Wheeler), By Demand Category (OEM vs Replacement), By Tire Type (Radial vs Bias), By Region, Forecast & Opportunities, 2018-2028.,” has evaluated the future growth potential of tire market in New Zealand and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in New Zealand Tire market.



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Relevant Reports

New Zealand Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Type (Radial vs Bias), By Regional, Forecast & Opportunities, 2018-2028

Automotive | Oct, 2023

The diverse driving conditions across the country's landscapes, ranging from urban streets to rugged terrains, drive the need for a wide range of tire types. High vehicle ownership rates and a preference for SUVs contribute to consistent tire demand. Safety regulations and environmental concerns compel consumers to prioritize quality, safe, and eco-friendly tire options. Additionally, technological advancements such as tire sensors and online retail platforms are influencing consumer choices and enhancing convenience in tire purchasing.

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