Press Release

New Zealand Tire Market to Grow with a CAGR of 4.81% through 2030

Rising vehicle ownership, growing demand for replacement tires, and increased construction and agricultural activities are the factors driving the market in the forecast period 2026–2030.

 


According to TechSci Research report, “New Zealand Tire Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The New Zealand Tire Market was valued at USD 922.75 Million in 2024 and is expected to reach USD 1223.20 Million by 2030 with a CAGR of 4.81% during the forecast period.

The tire market in New Zealand is evolving in response to changing transportation habits, regulatory frameworks, and technological integration within the mobility ecosystem. The market is not only influenced by the steady pace of vehicle registrations but also by rising expectations for safety, digital connectivity, and sustainability in automotive components. One of the defining characteristics of the New Zealand tire landscape is the country’s high reliance on imported vehicles—particularly used imports from Japan—which creates a complex tire replacement cycle with varied sizing and specifications. This import-driven diversity in the vehicle fleet encourages demand for multi-brand, multi-segment tire offerings to accommodate a broad array of driving conditions and vehicle types.

Consumer behavior is also shifting, with increased sensitivity toward road safety inspections and Warrant of Fitness (WoF) requirements. These routine safety checks, mandatory for most vehicles, are directly influencing the frequency of tire replacements, especially in urban centers where daily commuting exerts significant wear on passenger tires. Seasonal driving conditions in certain regions, including snow-prone areas in the South Island, are driving niche demand for winter and all-terrain tires, particularly among recreational users and tourism operators.

 

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New Zealand Tire Market Is Segmented by Demand Category, Tire Construction Type, Vehicle Type, and Region.

​The passenger car segment led New Zealand’s tire market growth in 2024, accounting for over two-thirds of total demand. Growth stemmed from rising new and used vehicle registrations, particularly high-mileage imports that required immediate tire replacements. Higher urban travel, increased disposable incomes, and strict safety inspections drove frequent tire changes. Consumers favored features like low rolling resistance, sensor integration, and sustainable materials. Digital tire retailing gained traction, with online platforms offering fitment tools and flexible purchase options for tech-oriented car owners.

South Island emerged as the fastest-growing tire market region in 2024, fueled by strong activity in agriculture, construction, and tourism. Areas such as Canterbury and Christchurch saw rising demand due to car-reliant commuting, expanding rural networks, and increasing tourist travel. Population growth around regional hubs and investments in transport infrastructure pushed vehicle use and tire wear. The island’s varied terrain and climate conditions created sustained demand for durable, multi-performance tires.

Major Market Players Operating in New Zealand Tire Market Are:

  • Bridgestone Corporation
  • Michelin Group
  • The Goodyear Tire & Rubber Company
  • Continental AG
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company, Limited
  • Hankook Tire & Technology Co., Ltd.
  • Kumho Tire Co., Inc.
  • Sumitomo Rubber Industries, Ltd.
  • Toyo Tire Corporation


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“New Zealand’s tire market is in a really interesting spot right now,”. “We’re seeing more people needing replacements not just because vehicles are getting older, but also because folks are driving more across both cities and rural areas. There’s a lot of variety in the types of vehicles on the road, especially with all the used imports coming in, so tire shops are stocking a wide range of sizes and styles. What’s also picking up is the focus on safety and performance people want tires that last longer, handle better, and suit New Zealand’s unique roads. And with more buyers jumping online to compare options and book fittings, the whole market’s getting smarter and more customer-focused.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“New Zealand Tire Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Demand Category (OEM, Replacement), By Tire Construction Type (Radial, Bias), By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheeler), By Region, By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the New Zealand Tire Market.

 

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New Zealand Tire Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Demand Category (OEM, Replacement), By Tire Construction Type (Radial, Bias), By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheeler), By Region, By Competition 2020-2030F

Automotive | Jun, 2025

Rising vehicle ownership, growing demand for replacement tires, and increased construction and agricultural activities are the factors driving the market in the forecast period 2026–2030.

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