India Vitamin & Mineral Premixes Market to Grow with a CAGR of 5.88% through 2029

Rising popularity of dietary supplements and increase in lifestyle diseases is expected to drive the India Vitamin & Mineral Premixes Market growth in the forecast period, 2025-2029.

According to TechSci Research report, “India Vitamin & Mineral Premixes Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the India Vitamin & Mineral Premixes Market stood at USD 550.41 Million in 2023 and is anticipated to grow with a CAGR of 5.88% in the forecast period, 2025-2029. The increasing awareness about health and wellness, coupled with the growing prevalence of malnutrition and vitamin deficiencies, is driving demand for vitamin and mineral premixes.

Additionally, the rise in the consumption of fortified foods and beverages, along with the expanding processed food industry, is further propelling market growth. Government initiatives to tackle micronutrient deficiencies and the growing influence of dietary supplements in sports nutrition are also influential factors.

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The India Vitamin & Mineral Premixes market is experiencing remarkable growth, driven by the increasing demand for fortified food products due to the rising health consciousness among consumers. This surge in demand reflects the global trend towards adopting healthier lifestyles and making better dietary choices, and is further fueled by the expanding urbanization, improving disposable income, and the growing awareness of the crucial role of nutrients in overall health and well-being. Vitamin and mineral premixes are widely used in a diverse range of food and beverage products, spanning from cereals and baby foods to fortified dairy products and nutritional drinks. They play a vital role in providing the necessary nutrients that may be lacking in the average Indian diet, which typically leans towards rice-based meals with inadequate intake of fruits, vegetables, and protein.

The government's proactive efforts to combat micronutrient malnutrition have also been instrumental in propelling the growth of the market. Initiatives such as the National Iodine Deficiency Disorders Control Programme (NIDDCP) and the National Iron Plus Initiative (NIPI) underscore the importance of fortification in addressing nutrient deficiencies. The success of these initiatives with iodized salt has paved the way for expanding the scope of fortification to include staples like wheat flour and rice.

Furthermore, the Indian demographic, characterized by a large young and working population, is driving the demand for convenience foods, which often fall short in terms of essential nutrients. Fortification of these foods with vitamin and mineral premixes presents a practical solution for this population, who may find it challenging to maintain balanced diets due to their busy lifestyles. However, the market also faces challenges, particularly in terms of regulatory complexities and consumer skepticism towards synthetic additives. Despite these challenges, the overall outlook for the India Vitamin & Mineral Premixes market remains positive, with ample room for growth as more consumers become aware of the benefits of fortified foods and the industry continues to innovate in response to their needs.

To fully tap into the immense potential of this burgeoning market, industry players would need to focus on consumer education, establish efficient distribution networks, and develop premixes that cater to local taste preferences. As consumer interest in health and wellness continues to rise, the market for vitamin and mineral premixes in India is poised for steady and robust growth in the coming years.

The India Vitamin & Mineral Premixes Market is segmented into type, form, functionality, application, regional distribution, and company.

Based on type, vitamin & mineral combinations are anticipated to continue dominating the market due to their comprehensive nutritional profile. These combinations offer a wide range of essential nutrients, including vitamins, minerals, and other beneficial compounds, all conveniently packaged in a single product. This not only simplifies the process of meeting daily nutritional requirements but also provides consumers with the convenience of having all their essential nutrients in one place.

The ease of use and the ability to fulfill multiple nutritional needs make these combinations a highly sought-after choice among consumers. Whether it's a busy professional looking for a quick and convenient way to support their overall health or a health-conscious individual seeking to optimize their nutrient intake, these combinations provide a practical solution. Moreover, the established market presence of these combinations has resulted in a strong foothold, contributing to their continued dominance. As consumers increasingly prioritize holistic approaches to nutrition, these combinations are well-positioned to maintain their popularity and market share in the foreseeable future. With their ability to provide a comprehensive and convenient solution for meeting nutritional needs, these products are poised to remain at the forefront of the market, satisfying the growing demand for a convenient and effective approach to maintaining optimal health.

Based on region, Western India dominates the Indian Vitamin and Mineral Premixes Market due to several factors. The region boasts a highly developed food and beverage industry, which incorporates vitamin and mineral premixes in their products to enhance their nutritional value and cater to the growing health-conscious consumer base. The robust presence of pharmaceutical companies in the region further fuels the demand for these premixes, as they are extensively used in the production of nutraceutical products that promote overall well-being.

Additionally, the higher per capita income in Western India enables consumers to afford and embrace fortified and functional foods, leading to a significant increase in their adoption. This trend is driven by the awareness of the benefits of enriched dietary supplements, which are gaining popularity among the progressive urban population. These individuals, with their increasing health consciousness, are actively seeking ways to incorporate essential vitamins and minerals into their daily diets for improved health and well-being.  As a result, the demand for vitamin and mineral premixes in Western India is experiencing a notable surge, as more and more consumers recognize the importance of incorporating these nutritional elements into their lifestyles. This growing market is expected to continue its upward trajectory, driven by the convergence of a developed food and beverage industry, a robust pharmaceutical sector, rising per capita income, and a population that is increasingly focused on maintaining a healthy lifestyle.

Major companies operating in India Vitamin & Mineral Premixes Market are:

• AQC Chem. Lab Pvt Ltd.
• Fuerst Day Lawson India Pvt Ltd.
• DSM India Pvt Ltd
• Corbion India Pvt Ltd
• Trouw Nutrition India Pvt Ltd
• Stern Ingredients India Private Limited
• Glanbia India Private Limited
• Global Calcium Pvt Ltd
• Hexagon Nutrition Limited
• Piramal Enterprises Ltd

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“The Indian market for vitamin and mineral premixes is projected to witness significant growth in the upcoming years. This can be attributed to factors such as the increasing awareness about health and wellness, rapid urbanization, and rising disposable income. The escalating demand for fortified food and beverages, along with the growing prevalence of malnutrition and vitamin and mineral deficiencies, are further expected to propel the market. Additionally, government initiatives to combat malnutrition are likely to boost the demand for these premixes.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“India Vitamin & Mineral Premixes Market By Type (Vitamins, Minerals, Vitamin & Mineral Combinations), By Form (Powder, Liquid), By Functionality (Bone Health, Skin Health, Energy, Immunity Digestion, Others), By Application (Feed Industry, Food & Beverages, Healthcare, Personal Care, Others), By Region, Competition, Forecast & Opportunities, 2018-2018F”, has evaluated the future growth potential of India Vitamin & Mineral Premixes Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Vitamin & Mineral Premixes Market.

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