Press Release

Europe Digital Health Market to Grow with a CAGR of 7.86% through 2028

Increasing aging population, technological advancements, and increased investments in innovation are expected to drive the Europe Digital Health Market growth in the forecast period, 2024-2028.

 

According to TechSci Research report, “Europe Digital Health Market –Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Europe Digital Health Market stood at USD 32.07 billion in 2022 and is anticipated to grow with a CAGR of 7.86% in the forecast period, 2024-2028. This can be attributed to investment and innovation. Europe has witnessed a surge in investment in digital health startups and innovation hubs. Both public and private sector investments have fueled the development of cutting-edge digital health solutions. This innovative ecosystem is driving the creation of new technologies and services that address various healthcare challenges.

Moreover, Europe is witnessing a surge in health tech startups, driven by innovation and investment. These startups are poised to disrupt traditional healthcare models with novel solutions in areas like AI, telemedicine, and health analytics. Collaboration between established healthcare providers and startups will be essential for driving innovation.

The European market is poised for growth due to several key factors. These include the rising challenges like the increasing prevalence of chronic diseases, a growing aging population, and a shortage of healthcare professionals. These challenges are expected to act as drivers for market expansion. Additionally, advancements in digital technologies, improved internet connectivity, and the surging demand for virtual healthcare services are among the significant factors expected to expedite this growth. Moreover, the ongoing COVID-19 pandemic has played a catalytic role in promoting the adoption of telehealth services and digital health technologies, further fueling market growth.

The increasing penetration of smartphones and the growing demand for remote patient monitoring are also set to boost the adoption of digital health platforms. For instance, statistics from Eurostat reveal that in the EU-27 countries, 92% of young people used mobile phones to access the internet in 2019, with 94% using the internet daily. This widespread access to the internet and smartphones in Europe has expanded the use of medical, health, and fitness apps, thereby supporting market growth.

Furthermore, the healthcare sector possesses a vast volume of data, and the growing need for efficient healthcare information technology (HCIT) solutions to process patient data efficiently is another major factor expected to drive market growth in the forecast period.

The rising number of patients suffering from chronic diseases, such as cancer, diabetes, Alzheimer's, and cardiovascular diseases, necessitates long-term patient monitoring services. With a shortage of medical professionals, the preference for remote healthcare management, including telehealth services, is expected to drive market growth. For example, according to the WHO, Europe accounts for over 3.7 million new cancer cases annually, despite having only one-eighth of the world's population.

Additionally, telehealth services enhance patient engagement, bridging the gap between patients and healthcare providers. These services reduce the challenges associated with scheduling appointments and eliminate the need for in-person consultations, ultimately reducing healthcare expenses and unnecessary costs, thus driving growth in the European digital health market.

Moreover, increasing government initiatives to promote digital health solutions and the growing adoption of advanced technology for remote health management are anticipated to further accelerate market growth in Europe. One notable initiative is the European Programme of Work (EPW) by the WHO, known as "United Action for Better Health," which prioritizes the promotion of digital healthcare technologies across Europe to enhance the interaction between service providers and individuals, ultimately contributing to the growth of the digital health market.

The Europe Digital Health Market is segmented into technology, component, regional distribution, and company.

Based on its technology, the mHealth sector captured the largest portion of revenue in 2022, primarily due to the surge in the availability of mobile health applications related to medical, health, and wellness, as well as the expanding user base of smartphones. Furthermore, the widespread adoption of mobile healthcare apps and continuous enhancements in their functionality by manufacturers are significant contributors to this growth. Additionally, the increasing adoption of mobile healthcare apps for various purposes such as disease management, remote patient monitoring, medication tracking, patient follow-up, women's health, fitness, wellness, and personal health records is expected to fuel further expansion in this sector.


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On the other hand, the healthcare analytics segment is projected to experience the highest CAGR throughout the forecast period. This growth is driven by the increasing advantages of telehealthcare technology, particularly in non-emergency situations where face-to-face interactions between patients and providers are unnecessary. The rising preference for telehealthcare services among both medical professionals and patients, aimed at enhancing healthcare access in remote areas and reducing the risk of transmitting infectious pathogens through direct contact, is also expected to contribute significantly to the segment's growth.

Based on component, the services sector secured the largest portion of revenue in 2022, primarily due to the increasing demand for various telehealthcare-related services such as maintenance, training, staffing, and resource allocation & optimization. Market players are increasingly emphasizing the provision of these services to maintain their strong market positions, which is expected to stimulate the growth of this segment. Furthermore, the development of electronic health platforms and rising consumer expectations for improved services are also projected to enhance the market share of this segment. The wide range of services offered by key players before and after the installation of telehealthcare components is also expected to expedite the growth of this segment.

On the other hand, the software sector is expected to register the highest CAGR in the coming years. This growth can be attributed to the rapid adoption of software and applications among healthcare institutions, patients, providers, and insurance payers. The increasing availability of software for health management is also expected to contribute to the growth of this segment. The surge in healthcare digitalization, driven by the pandemic, is also anticipated to fuel the growth of this segment. Additionally, improved healthcare IT infrastructure and the rising number of smartphone and internet users in Europe are expected to provide strong support for the rapid expansion of this segment.

 

Major companies operating in Europe Digital Health Market are:

  • Apple Inc
  • AT&T Corp
  • AirStrip Technologies Inc
  • Allscripts Healthcare LLC
  • Google LLC
  • Orange SA 
  • Qualcomm Technologies Inc
  • Softserve Technologies
  • Samsung Electronics Co Ltd
  • Siemens Healthcare GmbH

 

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“The future of Europe's digital health market promises to be transformative, with a focus on improving patient care, enhancing data security, and embracing innovative technologies. The upcoming trends represent an exciting evolution in healthcare, where digital health solutions are increasingly integrated into the fabric of healthcare delivery, providing more accessible, personalized, and efficient care to patients across the continent. As the trends continue to unfold, Europe is poised to remain at the forefront of the global digital health revolution,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Europe Digital Health Market By Technology (Tele-healthcare (Tele-care, Telehealth), mHealth (Wearables, mHealth Apps, Services), Healthcare Analytics, Digital Health Systems (EHR, E-Prescribing Systems)), By Component (Software, Hardware, Services), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Europe Digital Health Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Europe Digital Health Market.

 

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