Hair Serum Market to Grow with a CAGR of 7.14% through 2028
Increasing hair care awareness and rising influence of social media are
driving the Global Hair Serum Market in the forecast period 2024-2028.
According to TechSci Research report, “Hair Serum Market – Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2028”,
the Global Hair Serum Market stood at USD 1.24 Billion in 2022 and is
anticipated to grow with a CAGR of 7.14% in the forecast period, 2024-2028. The
global hair serum market has undergone substantial growth and transformation in
recent years, driven by shifting consumer preferences, advancements in beauty
technology, and a growing awareness of hair care. Hair serums, once considered
a niche product, have become an integral part of many individuals' daily
grooming routines, and the market reflects this shift.
One of the primary drivers of the global hair serum market is the
increasing emphasis on hair care and grooming. As people become more conscious
of their appearance and overall well-being, they are seeking effective
solutions to address various hair concerns. Hair serums, with their
lightweight, non-greasy formulations, offer versatile solutions for a range of
issues, including frizz, damage, dryness, and more. This has resulted in a
surge in demand for hair serums as consumers look for products that can help
them achieve healthier, shinier, and more manageable hair.
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in-depth TOC on
"Global Hair Serum Market.”
The proliferation of social media and beauty influencers has
significantly contributed to the growth of the hair serum market. Platforms
like Instagram, YouTube, and TikTok showcase the transformative effects of
various beauty products, including hair serums. Beauty influencers, with their
large followings, have a profound impact on consumer behavior and preferences.
They often recommend and demonstrate the use of hair serums, making them more
appealing to a wide audience. This influencer-driven marketing approach has
been instrumental in driving consumer interest and trust in hair serums.
The global hair serum market is not limited to a specific region or
demographic. It has experienced robust growth across regions like Asia-Pacific,
Europe, and North America. Manufacturers are strategically expanding their
presence in these regions, often customizing their products to suit local preferences
and hair types. The rise of e-commerce and online marketplaces has made it
easier for consumers worldwide to access a wide range of hair serums from both
established and emerging brands. This accessibility has contributed to market
growth, as consumers can easily explore and purchase products that meet their
specific needs.
Innovation in product formulations is another driving force behind the
growth of the global hair serum market. Manufacturers are investing heavily in
research and development to create advanced serums that cater to a diverse
customer base. These formulations often incorporate natural ingredients,
vitamins, antioxidants, and specialized compounds designed to address specific
hair issues. Additionally, manufacturers are introducing serums with unique
features such as heat protection, UV protection, and damage repair. As
consumers continue to seek innovative solutions for their hair care needs,
these advanced formulations are essential in keeping the market dynamic and
competitive.
The global hair serum market has become a thriving and evolving
industry, offering a wide range of products to meet diverse consumer needs.
With increasing awareness of hair care, the influence of social media and
beauty influencers, market expansion across regions, and continuous product
innovation, the future of the global hair serum market appears promising. As
consumer preferences and beauty standards evolve, manufacturers and brands that
adapt to these changing landscapes stand to benefit from the opportunities
presented by this dynamic industry.
The Global Hair Serum Market is segmented into product, distribution
channel, regional distribution, and company.
Based on product the market is segmented into hair treatment serum and hair
styling serum. The global hair serum
market has seen a rising demand for hair treatment serums due to heightened
consumer awareness of hair health. These specialized serums effectively address
various hair concerns, making them a popular choice for individuals seeking to
restore and rejuvenate their hair, propelling the market's growth.
Based on distribution
channel the market is segmented into offline and online.
Based on region the
market is segmented into five regions, North America, Europe, Asia Pacific, Middle
East & Africa, and South America.
Major companies operating in Global Hair Serum Market are:
- Coty Inc.
- L'Oréal
- Procter & Gamble
- Unilever
- Kao Corporation.
- Giovanni Cosmetics,
Inc.
- Amka Products (Pty)
Ltd.
- The Avon Company
- Herstyler
- Zymo Cosmetics
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“Innovative formulations in products is a significant trend that is
expected to have an impact on growth over the forecasted period. Growing haircare
awareness, increasing consumer demand for natural and organic products, and product
development and innovation will positively impact the Global Hair Serum Market.
Due to the wide range of products available to meet specific needs of, as well
as the growing popularity of the online distribution channel, the market is
growing at impressive rate through projected period,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Hair Serum Market By Product
(Hair Treatment Serum, Hair Styling Serum), By Distribution Channel (Offline,
Online), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential
of Global Hair Serum Market and provides statistics & information on market
size, structure, and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Global Hair
Serum Market.
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