Global Organic Beverages Market to Grow with a CAGR of 11.9% through 2028
The Organic Beverages market has experienced rapid
growth driven by a variety of factors such as increasing consumer demand for
healthier, environmentally sustainable drink options.
According to the TechSci Research report, “Organic Beverages Market – Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”,
the Global Organic Beverages market stood at USD21.32 billion in 2022 and is
anticipated to grow with a CAGR of 11.9% in the forecast period, 2024-2028. The
global organic beverages market is experiencing remarkable growth and
transformation, reflecting changing consumer preferences, heightened health
consciousness, and a growing emphasis on sustainability. As consumers seek
healthier and more environmentally responsible beverage options, the organic
beverages sector has evolved significantly.
The origins of the organic beverages market can be
traced back to the mid-20th century when the organic farming movement gained
momentum. Concerns about the adverse effects of conventional farming practices,
such as pesticide residues and the use of synthetic chemicals, led to a growing
interest in organic agriculture. Organic beverages emerged as a niche market
that appealed to consumers seeking healthier, more environmentally friendly
options.
Over the years, organic farming practices
expanded, and regulatory standards were developed to ensure the authenticity
and integrity of organic products, including beverages. Organizations like the
United States Department of Agriculture (USDA) and the European Union's organic
certification bodies established guidelines for organic beverage production,
covering aspects such as sourcing of organic ingredients, processing methods,
and labeling. These standards provided consumers with assurance about the
quality and authenticity of organic beverages.
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Rising health consciousness and concerns about the
potential health risks associated with conventional beverages have been pivotal
in driving the global organic beverages market. Consumers are increasingly
seeking beverages that are perceived as healthier and less likely to contain
synthetic pesticides, artificial additives, or excessive sugar.
Growing awareness of the environmental impact of
conventional farming and beverage production practices has led consumers to
favor organic beverages. Organic farming methods prioritize sustainability,
including reduced chemical usage, responsible water management, and soil
health. This aligns with consumers' growing environmental concerns.
Ethical considerations regarding fair trade,
sustainable sourcing, and the treatment of farmers and workers in the supply
chain play a role in consumer choices. Brands that emphasize ethical sourcing
practices have gained favor among conscious consumers.
The integrity of organic beverages is ensured
through rigorous regulatory standards and certification processes.
Organizations like USDA Organic, COSMOS Organic, and Fair Trade provide
guidelines and certifications that instill consumer trust in the quality and
authenticity of organic beverages.
The global organic beverages market has witnessed
innovation in flavor profiles and ingredient choices. Manufacturers are
exploring unique ingredients, exotic flavors, and functional additives to
create distinct and appealing organic beverages.
Organic beverage production often incurs higher
costs compared to conventional methods due to expenses associated with organic
farming practices, sustainable sourcing, and reduced economies of scale. These
higher production costs can result in premium pricing for organic beverages,
which may deter price-sensitive consumers.
The supply chain for organic beverages can be more
complex and regionally dispersed compared to conventional beverages.
Coordinating organic ingredient sourcing, production, and distribution while
maintaining organic integrity presents logistical challenges. Despite the
growing popularity of organic beverages, there is a need for continuous
consumer education to justify the premium pricing and communicate the health
and environmental benefits of choosing organic options.
The global organic beverages market is segmented based
on type, sales channel, and region. Based on the type, the market is segmented
into organic coffee & tea, organic dairy alternatives, organic soft drinks,
organic alcohol beverages & others. Among these, the organic dairy
alternatives segment has a significant share in the global organic beverages
market during the forecast period. A significant driver behind the success of
the organic dairy alternatives segment is the global shift towards plant-based
diets. Consumers are increasingly adopting vegan and vegetarian lifestyles or
reducing their consumption of animal-based products for various reasons,
including health, ethical concerns, and environmental sustainability.
Based on region, the market is segmented into North
America, Europe, Asia Pacific, Middle East & Africa, and South America. Among
these, the North America region has a significant share of the global organic
beverages market during the forecast period. North America, particularly the
United States and Canada, has experienced a notable shift in consumer
preferences towards healthier and more environmentally responsible choices.
Consumers are increasingly seeking organic beverages that align with their
values, which include a desire for products produced without synthetic
pesticides, hormones, or antibiotics.
Major companies operating in the global organic
beverages market are:
- Anheuser-Busch InBev
- Nestle SA
- PepsiCo Inc.
- Danone SA (Horizon
Organic)
- Parkers Organic Juices
- Boncafe International
Pte. Ltd.
- Hain Celestial
- Bison Organic Beer
- Belvoir Fruit Farms
Ltd.
- The Whitewave Foods
Company
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“The global organic beverages market is
experiencing substantial growth as consumer preferences shift towards
healthier, more sustainable, and ethically produced drink options. This market
encompasses a wide range of products, including organic fruit juices, herbal
teas, plant-based milk alternatives, organic energy drinks, and more. Key drivers
of this growth include heightened health consciousness, environmental concerns,
and a preference for organic, pesticide-free ingredients. The demand for
organic beverages is further fueled by consumer awareness of the potential
health benefits and the desire to reduce exposure to synthetic chemicals,
hormones, and antibiotics commonly found in conventional drinks. Regulatory
support and certification processes, such as USDA Organic and EU Organic,
provide transparency and assurance of organic product quality. As consumers
continue to prioritize wellness and sustainability, the global organic
beverages market is poised for continued expansion and innovation.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Organic
Beverages Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Type (Organic Coffee & Tea, Organic Dairy Alternatives,
Organic Soft Drinks, Organic Alcohol Beverages & Others), By Sales Channel
(Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By
Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of the organic
beverages market globally and provides statistics and information on market
structure, size, share, and future growth. The report provides cutting-edge
market intelligence and helps decision-makers to make sound investment
decisions. Besides, the report also identifies the emerging trends along with
essential drivers, challenges, and opportunities present in the market of organic
beverages globally.
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