Global Cold Pressed Juices Market to Grow with a CAGR of 6.8% through 2028
The global cold pressed juices market is driven by
an interplay of health-conscious consumers seeking nutrient-rich options, a
preference for natural and organic ingredients, and a growing emphasis on
sustainability.
According to the TechSci Research report, “Cold Pressed Juices Market – Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”,
the Global Cold Pressed Juices market stood at USD1.14 billion in 2022 and is
anticipated to grow with a CAGR of 6.8% in the forecast period, 2024-2028. The
global cold-pressed juices market has emerged as a vibrant and dynamic segment
of the beverage industry, driven by shifting consumer preferences towards
healthier and more natural beverage options. Cold-pressed juices, often
referred to as "liquid gold," have witnessed remarkable growth in
recent years, and this trend is expected to continue as consumers increasingly
prioritize their health and well-being.
One of the primary factors contributing to the
growth of the global cold-pressed juices market is the growing awareness of
health-conscious choices among consumers worldwide. As people become more
conscious of the impact of their dietary habits on their overall health, there
is a heightened demand for beverages that offer both taste and nutritional
benefits. Cold-pressed juices, made by gently extracting the juice from fruits
and vegetables without the application of heat, have gained popularity for
their ability to preserve the natural vitamins, minerals, and enzymes found in
fresh produce. This process ensures that the final product is not only
delicious but also packed with essential nutrients.
The appeal of cold-pressed juices is further
enhanced by their association with clean eating and detoxification. Many
consumers view these juices as a convenient way to incorporate more fruits and
vegetables into their diet, supporting their goals of weight management and
improved overall health. As a result, the global cold-pressed juices market has
positioned itself as a convenient solution for individuals seeking a healthier
lifestyle without compromising on taste.
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The rise of the cold-pressed juice market can also
be attributed to the increasing prevalence of wellness and health-conscious
trends across different age groups. Millennials and Generation Z, in
particular, have shown a strong preference for natural, organic, and functional
foods and beverages. Cold-pressed juices align perfectly with these
preferences, as they often come in organic, non-GMO, and preservative-free
variations. Additionally, the inclusion of superfoods and adaptogens in some
cold-pressed juice formulations further resonates with consumers seeking
functional benefits.
Moreover, the global cold-pressed juices market
benefits from the diverse and evolving flavor profiles it offers. Manufacturers
have expanded their product portfolios to include an array of innovative and
exotic flavor combinations. Whether it's a tropical blend with coconut water or
a green juice infused with spirulina and kale, these creative concoctions cater
to various taste preferences and dietary requirements. This adaptability has
allowed the market to appeal to a broad spectrum of consumers.
Distribution channels have played a crucial role
in the success of cold-pressed juices globally. These products are readily
available in a range of retail outlets, including supermarkets, health food
stores, and specialty juice bars. The convenience of purchasing cold-pressed
juices from both traditional and online platforms has made them easily
accessible to consumers, further driving market growth.
Government initiatives and regulations promoting
healthier lifestyles and dietary choices have also provided a significant boost
to the global cold-pressed juice market. Nutritional labeling and health claims
regulations encourage transparency and help consumers make informed choices
about the products they consume. These regulations also create an environment
in which manufacturers are incentivized to prioritize the quality and health
benefits of their products.
Despite the promising growth of the global
cold-pressed juices market, it faces several challenges that industry
stakeholders must address to continue thriving. One of the primary challenges
is the high production costs associated with cold pressing technology and the
perishable nature of ingredients. Cold-pressed juice production requires
specialized equipment and careful handling of fresh produce, which can increase
production expenses. Additionally, sourcing high-quality, fresh ingredients can
be challenging, as fluctuations in supply can affect the consistency of product
quality and availability.
Another challenge in the cold-pressed juice market
is the increasing competition. As the market gains momentum, more players are
entering the field, leading to a crowded marketplace. This competition puts
pressure on companies to differentiate their products and establish strong
brand identities. Innovative product formulations, unique flavor profiles, and
effective marketing strategies become essential in maintaining a competitive
edge.
Shelf life is another critical issue that
manufacturers in the cold-pressed juice market must contend with. Cold-pressed
juices are highly perishable due to their lack of preservatives and
pasteurization. Consequently, they have a relatively short shelf life compared
to other beverages. Manufacturers need to manage inventory and distribution
efficiently to minimize wastage and ensure that consumers receive fresh
products.
Moreover, ensuring consistent product quality is a
significant challenge in the cold-pressed juice industry. The natural
variations in the taste and nutrient content of fruits and vegetables can lead
to variations in the final product. Maintaining a consistent flavor profile and
nutritional value can be challenging, especially for larger-scale producers who
source their ingredients from different suppliers and regions.
The global Cold Pressed Juices market is segmented
based on category, type, sales channel, and region.
Based on the category, the market is segmented
into conventional and organic. Among these, the organic segment has a
significant share in the global cold pressed juices market during the forecast
period. One of the key drivers behind the prominence of the organic segment is
the rising demand for clean, chemical-free, and non-GMO ingredients in food and
beverages. Consumers are becoming more discerning about the products they
consume, and they are increasingly concerned about the potential health risks
associated with synthetic pesticides and additives.
Based on region, the market is segmented into
North America, Europe, Asia Pacific, Middle East & Africa, and South
America. Among these, the North America region has a significant share of the
global cold pressed juices market during the forecast period. The North
American market has experienced a surge in health-conscious consumer behavior.
People in the region are increasingly aware of the importance of a balanced
diet and the role of natural, nutrient-rich beverages in maintaining good
health.
Major companies operating in the global cold
pressed juices market are:
- Naked Juice Company
(PepsiCo., Inc.)
- Odwalla, Inc. (The
Coca-Cola Company )
- The Hain Celestial
Group, Inc.
- Evolution Fresh, Inc.
(Starbucks Corporation)
- Rakyan Beverages
Private Limited (Raw Pressery)
- Florida Bottling, Inc.
- Suja Life, LLC.
- Pressed Juicery, Inc.
- Organic Avenue
- Wonder Lemon (Kayco
Beyond)
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“The global cold-pressed juices market represents
a thriving industry driven by consumer demand for healthier, natural, and
innovative beverage options. The market's growth is propelled by factors such
as health-consciousness, diverse flavor profiles, and accessible distribution
channels. However, challenges such as high production costs, increased
competition, shelf life management, product quality consistency, and
sustainability concerns must be carefully navigated by industry players to
sustain and expand their market presence. As consumer preferences continue to
evolve, those companies that can adapt to these challenges and offer unique,
high-quality products are likely to thrive in the global cold-pressed juice
market.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Cold
Pressed Juices Market – Global Industry Size, Share, Trends
Opportunity, and Forecast, By Category (Conventional and Organic), By Type (Fruits,
Vegetables and Blends), By Sales Channel (Supermarkets/Hypermarkets,
Convenience Stores, Online, and Others), By Region, By Competition Forecast
& Opportunities, 2018-2028F, has evaluated the future growth potential of the cold pressed
juices market globally and provides statistics and information on market
structure, size, share, and future growth. The report provides cutting-edge
market intelligence and helps decision-makers to make sound investment decisions.
Besides, the report also identifies the emerging trends along with essential
drivers, challenges, and opportunities present in the market of cold pressed
juices globally.
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