Press Release

Wet Shave Market to Grow with a CAGR of 9.1% through 2028

Growing spending on personal care products and the increasing awareness of the benefits of wet shaving are factors driving the global wet shave market in the forecast period 2024-2028.

 

According to TechSci Research report, “Wet Shave   Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Wet Shave   Market stood at USD17.01 billion in 2022 and is anticipated to grow with a CAGR of 9.1% in the forecast period, 2024-2028. Global wet shaving is a time-honored grooming practice involving the use of razors and shaving products like creams or soaps to remove facial and body hair. It represents a blend of tradition and modernity in personal grooming. While traditional methods offer a close, luxurious shave, the industry has evolved to include innovative products and sustainability efforts. Notably, sustainability is a growing concern, with consumers seeking eco-friendly alternatives to disposable razors. Personalization and digital integration are enhancing the wet shaving experience, while a rising interest from women in wet shaving is expanding the market. North America leads in this industry, but challenges like competition and environmental concerns persist.

                                                                                             

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One of the most significant drivers behind the resurgence of wet shaving is a growing awareness of sustainability and environmental issues. Disposable razors, often made of non-recyclable plastics, have come under scrutiny due to their contribution to plastic waste. In contrast, traditional wet shaving methods are inherently eco-friendly, as they generate minimal waste.

Safety razors and straight razors, designed for long-term use, reduce the need for frequent replacements, minimizing their environmental impact. Manufacturers have responded to the sustainability trend by creating reusable and durable razors made from materials like stainless steel or brass. Furthermore, some wet shaving brands offer products with recyclable or biodegradable packaging to reduce plastic waste.

Initiatives promoting proper disposal of used razor blades, such as blade banks or take-back programs, address the environmental concerns associated with blade disposal. The sustainability aspect of wet shaving appeals to eco-conscious consumers seeking grooming alternatives that align with their values.

Wet shaving is experiencing a cultural and retro revival that harks back to an era when grooming was a ritual and craftsmanship was highly valued. This nostalgia for a bygone era has resonated with individuals seeking a more deliberate and authentic grooming experience in their daily routines.

Popular culture, including movies and television series set in historical contexts, often features characters sporting well-groomed beards and mustaches. Additionally, the "barbershop revival" trend has played a role in romanticizing the traditional art of wet shaving, as more people seek out classic barbershops that offer straight razor shaves and traditional grooming services.

 

The global Wet Shave market is segmented into product, application, sales channel, regional distribution, and company.

Based on product the market is segmented into disposable razors, non-disposable razors, razor cartridges, blades, shaving lotions & creams, and others.

Based on application the market is further segmented into household, salons & spa, others.

The household segment is currently the fastest-growing segment in the global wet shave industry. This trend reflects a shift in consumer behaviour as more individuals opt for at-home grooming solutions over professional barber services. Factors such as convenience, cost-effectiveness, and hygiene have contributed to this surge in popularity. High-quality safety razors, straight razors, and grooming products designed for home use have further fuelled this growth. As consumers increasingly embrace DIY grooming routines, the household segment is expected to continue expanding, reshaping the wet shave landscape and emphasizing the importance of versatile and user-friendly products for home grooming.

Based on sales channel the market is segmented into departmental stores, hypermarkets/supermarkets, multi-branded stores, online, others (direct sales, etc.).

Based on region the market is segmented into five regions Asia Pacific, North America, Europe, Middle East & Africa, and South America.

 

Major companies operating in Global Wet Shave   Market are:

  • Johnson & Johnson
  • The Procter & Gamble Company
  • Beiersdorf AG
  • Edwin Jagger Limited
  • Unilever PLC
  • Godrej Consumer Products Limited
  • D.R. Harris & Co., Ltd.
  • Taylor of Old Bond Street
  • Edgewell Personal Care Company
  • Raymond Limited

 

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“The global wet shave industry, steeped in tradition yet adapting to modern preferences, is experiencing notable trends and challenges. Sustainable practices, eco-friendly packaging, and the rise of disposable razors reflect a growing environmental consciousness. Personalization and digital integration are catering to individual preferences and convenience, while women increasingly embrace wet shaving. Amid these trends, the household segment is surging, driven by cost-effectiveness and hygiene concerns. North America leads as a dominant market, thanks to a strong grooming culture and artisanal products. Yet, competition from disposable razors, limited awareness, and environmental considerations pose challenges. Despite these, the industry continues to evolve, promising a blend of tradition and innovation in the realm of personal grooming.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Wet Shave Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Product (Disposable Razors, Non-disposable Razors, Razor Cartridges, Blades, Shaving Lotions & Creams, and Others), By Application (Household, Salons & Spa, Others), By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Multi-Branded Stores, Online, Others (Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of global wet shave market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global wet shave market.

 

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