Wet Shave Market to Grow with a CAGR of 9.1% through 2028
Growing spending
on personal care products and the increasing awareness of the benefits of wet
shaving are factors driving the global wet shave market in the forecast period
2024-2028.
According to
TechSci Research report, “Wet Shave Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Wet Shave Market
stood at USD17.01 billion in 2022 and is anticipated to grow with a CAGR of 9.1%
in the forecast period, 2024-2028. Global wet shaving is a time-honored
grooming practice involving the use of razors and shaving products like creams
or soaps to remove facial and body hair. It represents a blend of tradition and
modernity in personal grooming. While traditional methods offer a close,
luxurious shave, the industry has evolved to include innovative products and
sustainability efforts. Notably, sustainability is a growing concern, with
consumers seeking eco-friendly alternatives to disposable razors.
Personalization and digital integration are enhancing the wet shaving
experience, while a rising interest from women in wet shaving is expanding the
market. North America leads in this industry, but challenges like competition
and environmental concerns persist.
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market data Figures spread through XX Pages and an in-depth TOC on
"Wet Shave Market.”
One of the most
significant drivers behind the resurgence of wet shaving is a growing awareness
of sustainability and environmental issues. Disposable razors, often made of
non-recyclable plastics, have come under scrutiny due to their contribution to
plastic waste. In contrast, traditional wet shaving methods are inherently
eco-friendly, as they generate minimal waste.
Safety razors
and straight razors, designed for long-term use, reduce the need for frequent
replacements, minimizing their environmental impact. Manufacturers have
responded to the sustainability trend by creating reusable and durable razors
made from materials like stainless steel or brass. Furthermore, some wet
shaving brands offer products with recyclable or biodegradable packaging to
reduce plastic waste.
Initiatives
promoting proper disposal of used razor blades, such as blade banks or
take-back programs, address the environmental concerns associated with blade
disposal. The sustainability aspect of wet shaving appeals to eco-conscious
consumers seeking grooming alternatives that align with their values.
Wet shaving is
experiencing a cultural and retro revival that harks back to an era when
grooming was a ritual and craftsmanship was highly valued. This nostalgia for a
bygone era has resonated with individuals seeking a more deliberate and
authentic grooming experience in their daily routines.
Popular culture,
including movies and television series set in historical contexts, often
features characters sporting well-groomed beards and mustaches. Additionally,
the "barbershop revival" trend has played a role in romanticizing the
traditional art of wet shaving, as more people seek out classic barbershops
that offer straight razor shaves and traditional grooming services.
The global Wet
Shave market is segmented into product, application, sales channel, regional
distribution, and company.
Based on product
the market is segmented into disposable razors, non-disposable razors, razor
cartridges, blades, shaving lotions & creams, and others.
Based
on application the market is further segmented into household, salons &
spa, others.
The
household segment is currently the fastest-growing segment in the global wet
shave industry. This trend reflects a shift in consumer behaviour as more
individuals opt for at-home grooming solutions over professional barber
services. Factors such as convenience, cost-effectiveness, and hygiene have
contributed to this surge in popularity. High-quality safety razors, straight
razors, and grooming products designed for home use have further fuelled this
growth. As consumers increasingly embrace DIY grooming routines, the household
segment is expected to continue expanding, reshaping the wet shave landscape
and emphasizing the importance of versatile and user-friendly products for home
grooming.
Based
on sales channel the market is segmented into departmental stores,
hypermarkets/supermarkets, multi-branded stores, online, others (direct sales,
etc.).
Based
on region the market is segmented into five regions Asia Pacific, North
America, Europe, Middle East & Africa, and South America.
Major companies
operating in Global Wet Shave Market are:
- Johnson &
Johnson
- The Procter
& Gamble Company
- Beiersdorf AG
- Edwin Jagger
Limited
- Unilever PLC
- Godrej Consumer
Products Limited
- D.R. Harris
& Co., Ltd.
- Taylor of Old
Bond Street
- Edgewell
Personal Care Company
- Raymond Limited
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“The global wet
shave industry, steeped in tradition yet adapting to modern preferences, is
experiencing notable trends and challenges. Sustainable practices, eco-friendly
packaging, and the rise of disposable razors reflect a growing environmental
consciousness. Personalization and digital integration are catering to
individual preferences and convenience, while women increasingly embrace wet
shaving. Amid these trends, the household segment is surging, driven by
cost-effectiveness and hygiene concerns. North America leads as a dominant
market, thanks to a strong grooming culture and artisanal products. Yet,
competition from disposable razors, limited awareness, and environmental
considerations pose challenges. Despite these, the industry continues to evolve,
promising a blend of tradition and innovation in the realm of personal
grooming.,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Wet Shave Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By
Product (Disposable Razors, Non-disposable Razors, Razor Cartridges, Blades,
Shaving Lotions & Creams, and Others), By Application (Household, Salons
& Spa, Others), By Sales Channel (Departmental Stores,
Hypermarkets/Supermarkets, Multi-Branded Stores, Online, Others (Direct Sales,
etc.)), By Region, By Competition Forecast
& Opportunities, 2018-2028F”, has evaluated
the future growth potential of global wet shave market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the global wet shave market.
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