Press Release

Software Segment is Expected to Dominate the Global Event Management Software Market

The data gathered can assist event organizers in making informed choices, enhancing future events, and customizing the overall experience to the needs of participants. These factors are driving the market growth.

 

According to TechSci Research report, “Global Event Management Software Market - By Country, Competition, Forecast & Opportunities, 2028”. The Global Event Management Software Market is anticipated to project robust growth in the forecast period with a CAGR of 12.32% through 2028. They play an important role in planning events that cater to varied audiences and ensure cross-border activities run effectively. Event planners and organizers are using gamification as a tool to engage attendees. Gamification of events allows organizers to enhance the experience for attendees. Gamification works on tailoring the benefits to attendees' sentiments to boost their confidence, create a relaxed atmosphere, generate a feeling of common purpose, and ensure easy & effective communication. Event organizers typically use innovative gamification methods, such as Question and Answer (Q&A) engagement, social media engagement, teamwork games, social programs, and networking games. Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing many elements of event management. AI-powered chatbots and digital assistants can answer guest inquiries, offer event details, and provide customized suggestions. Automation technologies can help companies reduce time by automating email marketing, social media time management, and statistical entry tasks. Interactive event engagements are gradually being created using AR and VR technologies. AR can provide fun and interactive elements by adding digital content to the physical event venue. Attendees can utilize VR to discover virtual settings while participating in virtual presentations, outings, or games. These technologies provide events with a new dimension by allowing visitors to examine items, venues, or ideas in a more collaborative and realistic method. The initial costs of using event management software usually include licensing expenses, customization, and coaching. These costs can be expensive for small firms with limited resources. Furthermore, ongoing upkeep and subscription charges may put an additional burden on the budget, particularly for ongoing activities or firms with an increased activity frequency. To facilitate online registration and ticket sales, event management software frequently interacts with payment gateways.

 

Browse over xx market data Figures spread through 180 Pages and an in-depth TOC onEvent Management Software Market."

 

The on-premises segment is expected to grow high CAGR, over the forecast period. Organizations gain full control over their event data using on-premises software as it is stored within their private infrastructure. Since the data does not reside in an outside cloud environment, it has better personal information security and compliance control. Organizations with on-premises software have greater flexibility over modification and possibilities for configuration. They can customize the platform to match its unique event management requirements, procedures, and integration needs with other internal applications.

The SMEs segment is expected to grow at a CAGR of 13.0% over the forecast period. The segment's expansion can be attributed to the increasing number of SMEs in countries, such as India, the U.S., and China. During events, SMEs often aim to portray an expert image and provide a pleasant brand experience. Event management software provides forms for registration, email designs, configurable event sites, and branding options to assist small businesses in presenting a professional and logical image to customers. This professional image boosts their credibility and can positively affect client perception.


Key market players in the Global Event Management Software Market include:

  • Active Network LLC
  • Arlo
  • Stova
  • Bitrix24
  • Eventdex.com
  • Hopin
  • webMOBI
  • Whova
  • Certain, Inc.
  • Cvent, Inc.


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“Asia Pacific is anticipated to register the fastest CAGR from 2023 to 2030. The region’s enormous population, developing economy, and rising technological adoption contribute to the market's expansion. The market is expanding as regional firms discover the advantageous features of event management software. The region's thriving tourism industry and an increase in corporate events drive the demand for event management software services that help accelerate event planning, execution, and guest management. The Asia Pacific market is diversified across cultural backgrounds, languages, and business methods. Event management software suppliers in the region focus on localization to meet the needs of different APAC countries.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Event Management Software Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Component (Software, Services), By Deployment (On-premises, Cloud), By Application (Corporate, Education), By Region, Competition 2018-2028 has evaluated the future growth potential of Global Event Management Software Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the Global Event Management Software Market.


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