Dietary Fiber Gummies Market to Grow with a CAGR of 8.33% through 2028
Increase in health consciousness, convenience, and a
proactive approach to well-being is expected to drive the Global Dietary Fiber
Gummies Market growth in the forecast period, 2024-2028.
According to
TechSci Research report, “Dietary Fiber Gummies Market – Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2028”,
the Global Dietary Fiber Gummies Market stood at USD 3.94 billion in 2022 and
is anticipated to grow with a CAGR of 8.33% in the forecast period, 2024-2028.
This can be attributed to e-commerce and online retail. The growth of
e-commerce and online retail platforms has made it easier for consumers to
access dietary fiber gummies. These online channels provide a wide selection of
products, user reviews, and the convenience of doorstep delivery, further
driving market growth. Consumers can now easily compare products and make
informed choices.
Moreover, the
global dietary fiber gummies market is witnessing expansion beyond its
traditional strongholds. Emerging markets in Asia-Pacific, Latin America, and
the Middle East are becoming increasingly important for industry growth. Companies
are targeting these regions with localized marketing strategies and product
offerings.
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The market is
primarily being influenced by a shift in consumer focus towards preventive
healthcare, driven by rising healthcare costs and the burden of
lifestyle-related diseases. Dietary fiber gummies are increasingly sought after
by consumers as they provide a convenient means of boosting daily dietary fiber
intake, crucial for maintaining optimal digestive health and preventing
constipation. These gummies are in high demand as consumers are becoming more
aware of their health advantages. Fiber gummies are now considered a vital
component of a balanced diet, driven by growing consumer demand for products
that assist in achieving health objectives and the growing interest in a
culture of healthy eating and wellness. Moreover, the growing use of supplements
in various forms is compelling manufacturers to offer innovative products.
Additionally, gummies are highly appealing to children, prompting manufacturers
to innovate in terms of flavors and textures. Consumers widely acknowledge the
health benefits of fiber, making it a popular choice in the food industry.
According to the 2021 Food and Health Survey by the International Food
Information Council, 56% of respondents actively seek out fiber in their diets.
Manufacturers can benefit from incorporating fiber ingredients into their
products because they can enhance texture and stability, reduce sugar content,
and provide digestive and cardiovascular health benefits. Furthermore, the
perceived healthfulness of fiber among consumers is an advantage for food manufacturers
looking to cater to health-conscious consumers.
Additionally,
the demand for dietary fiber gummies is also being fueled by the increasing
prevalence of chronic conditions like diabetes, obesity, and cardiovascular
diseases. These ailments are often linked to poor dietary habits, and
increasing dietary fiber intake can help mitigate the risk of developing such
conditions. For example, the National Institute of Diabetes and Digestive and
Kidney Diseases (NIDDK) reports that 1 in 20 children suffer from constipation,
which is likely to boost the consumption of gummies among children.
Manufacturers
are embracing new delivery technologies that enable targeted release of active
ingredients in gummies. For instance, in February 2022, Optibac Probiotics
introduced a new vegan dietary fiber gummy supplement designed to enhance gut
and immune health in adults. The product incorporates a probiotic strain called
Bacillus coagulans Unique IS-2.
The Global Dietary
Fiber Gummies Market is segmented into flavor, application, regional distribution,
and company.
Based on its flavor,
the market was dominated by mixed-berry flavored gummies, which secured the
highest share of revenue in 2022. The surge in demand for these gummies can be
attributed to the increasing preference for healthy snacking and the growing
number of consumers seeking convenient, delicious, and health-conscious
options. Mixed berry gummies provide a convenient and tasty means of
incorporating dietary fiber into one's diet, which is crucial for digestive
health and weight management. Moreover, initiatives like marketing campaigns
led by social media influencers have heightened awareness of berry-flavored
gummies.
In January 2023,
Top Gum, a U.S.-based gummy provider, unveiled a range of berry-flavored
gummies enriched with zinc, Vitamin D, B-vitamin biotin, ashwagandha, and an
antioxidant blend. Notably, these gummies are sugar-free, with their sweetness
derived from berries. Raspberry-flavored gummies are expected to experience
substantial revenue growth from 2022 to 2030. Raspberry is a favored fruit
flavor among consumers, often associated with natural and healthful products.
Its versatility allows it to be incorporated into various products, including
gummies, which can stimulate demand. Additionally, gummies are a convenient and
enjoyable method for consumers to ingest dietary supplements such as fiber,
vitamins, and minerals. Raspberry-flavored gummies containing dietary fiber can
especially appeal to those seeking digestive health benefits.
Manufacturers
within the industry are actively adopting innovative marketing strategies,
including the introduction of unique flavors and the launch of vegan
supplements, to gain traction. For instance, Bellway, a U.S.-based producer of
fiber gummies, offers vegan raspberry-lemon flavored dietary fiber gummies.
These gummies are gluten-free and do not contain added sugar.
Based on application,
the others category emerged as the market leader in terms of revenue share.
This category encompasses products related to digestive health, heart health,
anti-aging, and immunity support. Dietary gummies containing fiber play a
significant role in promoting regular bowel movements, thereby reducing the
risk of constipation and associated digestive problems like hemorrhoids,
diverticulitis, and colorectal cancer. Many manufacturers are introducing
dietary fiber products specifically designed to enhance gut health, often
fortified with probiotics, in order to stimulate consumer interest. For
instance, in January 2023, Konsyl Pharmaceuticals, a U.S.-based company,
unveiled a lineup of four fiber gummies tailored to support gut health. These
gummies are designed to aid in managing immunity, weight control, and digestive
well-being.
Metabolic
health is poised for remarkable growth in terms of revenue, with an impressive
CAGR projected from 2022 to 2030. Among consumers, there is a rising preference
for dietary fiber gummies as a convenient and delightful means to augment their
fiber intake. Dietary fiber plays a crucial role in enhancing digestive
well-being and regulating blood sugar levels, making it particularly
advantageous for individuals dealing with metabolic health concerns like
diabetes. As awareness about the significance of a healthy gut microbiome and
its influence on overall health spreads, consumers are actively seeking
products that incorporate prebiotics, probiotics, and other fiber-rich foods
such as fruits, vegetables, and whole grains.
Major companies
operating in Global Dietary Fiber Gummies Market are:
- Fiber Choice
- Church & Dwight Co Inc
- Smarty Pants Inc
- Pharmavite LLC
- Renew Life Formulas, LLC
- Better Nutritionals
- BELLWAY, INC.
- Swanson Health Products Inc
- Procter & Gamble Co
- Nestle Health Science SA
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“The global
dietary fiber gummies market is poised for continued growth, driven by evolving
consumer preferences and health-consciousness. The upcoming trends reflect the
dynamic nature of the industry. Manufacturers and stakeholders in the dietary
fiber gummies market must stay attuned to these trends and adapt their
strategies to remain competitive and meet the evolving needs of consumers in
this ever-expanding market,” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“Dietary Fiber Gummies Market By Flavor
(Strawberry, Mixed Berry, Peach, Raspberry, Others), By Application (Metabolic
Health, Others), By Region, By
Competition Forecast & Opportunities, 2018-2028F”,
has evaluated the future growth potential of Global Dietary Fiber Gummies
Market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global Dietary Fiber
Gummies Market.
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