Press Release

Hibiscus Flower Powder Market to Grow with a CAGR of 7.33% through 2028

Increasing demand for natural and sustainable ingredients, and its versatility across various industries are expected to drive the Global Hibiscus Flower Powder Market growth in the forecast period, 2024-2028.

 

According to TechSci Research report, “Hibiscus Flower Powder Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Hibiscus Flower Powder Market stood at USD 144.45 million in 2022 and is anticipated to grow with a CAGR of 6.50% in the forecast period, 2024-2028. This can be attributed to rising health and wellness trends. One of the primary drivers behind the growth of the global hibiscus flower powder market is the prevailing focus on health and wellness. Consumers are becoming increasingly health-conscious and are actively seeking out natural and organic ingredients in their food, beverages, and personal care products. Hibiscus flower powder fits perfectly into this trend, as it is renowned for its potential health benefits.

Furthermore, personalized nutrition is gaining momentum, driven by advancements in data analytics and consumer awareness. Companies in the hibiscus flower powder market may explore personalized product offerings tailored to individual health needs and preferences.

                                                                                             

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The product possesses anti-inflammatory and exfoliating qualities, making it a crucial natural ingredient for organic and natural cosmetics. The increasing demand for the product in items like soaps, shampoos, conditioners, masks, lotions, and creams is anticipated to be the driving force behind the hibiscus flower powder market. Throughout history, hibiscus has been used by various cultures for medicinal purposes. For instance, the Egyptians utilized hibiscus flower tea to address heart and nerve ailments, regulate body temperature, and as a diuretic to increase urine production. In African traditions, hibiscus flower powder was employed to treat conditions like cancer, constipation, liver disease, and cold symptoms. Presently, hibiscus is renowned for its potential to reduce high blood pressure, with recent studies suggesting its ability to lower cholesterol levels and blood pressure.

India stands out as one of the primary cultivators of the hibiscus plant, boasting over 70 varieties safe for human consumption. In this region, hibiscus flower powder has traditionally been used to address hair-related issues. The commercialization of this sector, facilitating the incorporation of the product into various personal care items like soaps and shampoos, is expected to have a positive impact on growth.

Hibiscus flower powder has demonstrated its efficacy against various diseases, including inflammation and diabetes. Additionally, hibiscus flower extract exhibits antimicrobial properties against various pathogenic bacteria, reducing the risk of infectious diseases. Moreover, the increasing demand for hibiscus flower powder in medications for treating type 2 diabetes is projected to stimulate market growth.

Market players face challenges such as volatile raw material supply, disorganized and insufficiently monitored cultivation practices, and a shortage of skilled labor for pre- and post-harvest operations. Nonetheless, the growing popularity of the product in end-use applications is expected to encourage cultivators to focus on hibiscus production in the foreseeable future.

The rising popularity of hibiscus flower powder as an ingredient in herbal beverages and mixes is set to propel market growth. Consumers are becoming accustomed to the taste, texture, and flavors of hibiscus-based food and beverage products, which is expected to contribute to the expansion of the hibiscus flower powder market in the coming years.

The Global Hibiscus Flower Powder Market is segmented into nature, application, regional distribution, and company.

Based on its nature, the conventional sector dominated the hibiscus flower powder market in 2022, capturing the largest portion of global revenue. The demand for these items is anticipated to increase due to their affordability and widespread availability. Businesses offer hibiscus extract-based flavor enhancers suitable for use in beverages like juices, smoothies, and cold drinks.

In the hibiscus flower powder market, the organic segment is projected to experience the swiftest CAGR from 2023 to 2028. Growing concerns about the potential adverse effects of chemicals found in conventional products are driving the demand for organic alternatives. Additionally, the product's ability to reduce the risk of water and soil contamination contributes to biodiversity conservation and positions it as an environmentally friendly choice.

Based on application, the market was led by the food and beverages sector in 2022. The wide range of applications for this product, including its use in cocktails, desserts, jelly, juices, and jams, is expected to be the primary driver for its dominant market share. The growing consumer interest in various packaged food items is also anticipated to increase the demand for this product.

The cosmetics sector is projected to experience a significant CAGR over the forecast period due to the rising demand for organic and natural cosmetic products such as facial masks, lip balms, hair conditioners, lotions, and soaps. The support from emerging personal care companies in developing countries is expected to contribute to this growth.

 

Major companies operating in Global Hibiscus Flower Powder Market are:

  • Bio-Organic Solutions Inc
  • Republic of Tea Inc/The
  • Traditional Medicinals Inc
  • BIO Actives Japan Corp
  • Wild Hibiscus Flower Co
  • RENA BEVERAGE SOLUTIONS LIMITED
  • Fortune Health Care
  • Sonoco Products Co

 

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“The global hibiscus flower powder market is entering an exciting phase of growth and innovation. Health and wellness trends, clean labeling, sustainability, and the versatility of hibiscus as a functional ingredient are poised to drive the market forward. As consumers seek natural, plant-based, and ethically sourced products, hibiscus flower powder is well-positioned to meet these demands and bloom on the global stage. Companies that embrace the upcoming trends will find themselves at the forefront of this flourishing market, offering innovative and appealing products to a health-conscious and environmentally conscious consumer base,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Hibiscus Flower Powder Market By Nature (Organic, Conventional), By Application (Food & Beverages, Pharmaceutical, Personal Care & Cosmetics, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Hibiscus Flower Powder Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Hibiscus Flower Powder Market.

 

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