India Biscuit Market to Grow with a CAGR of 9.61% through 2030F

The India biscuit market is evolving with changing consumer preferences, health-conscious trends, diverse flavors, and innovative offerings, reflecting a dynamic and competitive industry landscape.

According to TechSci Research report, “India Biscuit Market – By Region, Competition, Forecast and Opportunities, 2020-2030F”, India Biscuit Market was valued at USD 5.05 Billion in 2024 and is expected to reach USD 8.72 Billion by 2030 with a CAGR of 9.61% during the forecast period. The India Biscuit Market has evolved into a highly dynamic and competitive sector, driven by a combination of factors such as changing consumer preferences, increased disposable incomes, and a growing demand for convenient snack options. Biscuits, a staple in Indian households, have witnessed a shift from basic, affordable varieties to more premium, health-conscious options. The market is marked by a blend of traditional flavors, innovative formulations, and a surge in the demand for healthier variants such as gluten-free, organic, and low-calorie biscuits. This trend reflects the increasing awareness among consumers about the nutritional value of the food they consume. The market is further fueled by the rise of e-commerce platforms, which have created new distribution channels and improved accessibility to consumers across urban and rural regions.

The most significant drivers of the India Biscuit Market is the country’s rapidly growing urban population. With more people migrating to urban areas for work, there has been a surge in the demand for ready-to-eat and convenient snack foods. Biscuits have become a preferred snack due to their affordability, portability, and long shelf life. This trend is especially evident in metropolitan cities, where busy professionals, students, and working women are increasingly seeking quick, easy-to-consume snacks. Additionally, the penetration of modern retail formats, such as supermarkets and hypermarkets, along with the expanding reach of online retail, has increased the accessibility and visibility of various biscuit brands, leading to heightened demand.

Consumer preference in the India Biscuit Market is shifting towards more specialized products. As consumers become more health-conscious, they are increasingly opting for biscuits that cater to their nutritional needs. This includes low-calorie, sugar-free, gluten-free, and high-fiber varieties, which are being marketed as healthier snack options. Moreover, there is a growing inclination towards organic biscuits, as consumers seek out products that are free from preservatives, artificial flavors, and colors. This trend is particularly popular among urban, health-conscious individuals who are more aware of the impact of their food choices on their well-being. Manufacturers are capitalizing on this shift by introducing products that combine convenience with nutritional value, providing a compelling alternative to traditional snacks.

The rise of e-commerce has been a game-changer for the India Biscuit Market. Online platforms like Amazon, Flipkart, and BigBasket have opened up new channels for biscuit sales, making it easier for consumers in both urban and rural areas to purchase their favorite brands. This has allowed brands to tap into previously underserved markets and cater to the growing demand for convenience and doorstep delivery. The digital shift also enables manufacturers to collect valuable consumer data, allowing for more targeted marketing and product development. As internet penetration continues to rise in India, online shopping is expected to play an increasingly important role in the growth of the biscuit sector. Additionally, online retail offers better transparency in terms of product availability, pricing, and promotions, further enhancing the consumer experience.

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The India Biscuit Market is segmented into product type, packaging, sales channel and region. 

Based on packaging, Cans/Jars was the fastest-growing packaging segment in the India Biscuit Market due to their ability to offer superior product protection, convenience, and reusability. These packaging formats are gaining popularity, particularly in the premium biscuit segment, where consumers seek high-quality, fresh products. Cans and jars also cater to the growing demand for eco-friendly, sustainable packaging options, appealing to environmentally conscious buyers. Moreover, they provide better storage and longer shelf life, making them ideal for biscuits that are marketed as gourmet or health-focused. This shift reflects changing consumer preferences towards more durable and aesthetically appealing packaging.

Based on region, West region of India was the fastest-growing segment in the Biscuit Market, driven by rapid urbanization, increasing disposable incomes, and changing consumer preferences. Major cities like Mumbai, Ahmedabad, and Pune are witnessing a surge in demand for both traditional and premium biscuit varieties, with health-conscious and convenience-seeking consumers driving growth. The region also benefits from well-established distribution networks, which have expanded the reach of major biscuit brands. Moreover, the growing preference for online shopping in the West has further fueled market growth, allowing consumers to access a diverse range of biscuit products across various price points.

Major companies operating in India Biscuit Market are:

• Britannia Industries Ltd.
• Parle Products Pvt. Ltd.
• ITC Limited
• Mondelez India Foods Private Limited
• Surya Food & Agro Ltd.
• Anmol Biscuit Ltd.
• SAJ Food Products (P) Ltd
• UNIBIC Foods India Pvt. Ltd.
• Dukes Products India Limited

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“The India Biscuit Market is experiencing robust growth, driven by urbanization, changing consumer preferences, and an evolving retail landscape. The shift towards healthier snack options, coupled with the increasing demand for convenient, affordable, and nutritious products, presents opportunities for manufacturers to innovate and cater to a wide range of consumer needs. While plain biscuits continue to dominate the market, premium and specialized varieties are rapidly gaining traction as consumers seek more diverse and health-conscious alternatives. With intense competition among established brands and the rise of e-commerce, the market is expected to continue evolving, offering exciting opportunities for both existing players and new entrants in the industry” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Biscuit Market, By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers, Others), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Sales Channel (Supermarkets/ Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others (Departmental Stores)), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of India Biscuit Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Biscuit Market.

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