Vietnam Bottled Water Market is Fueled by Still Bottled Water During the Forecast Period
Rising urbanization, health
consciousness, and convenience are factors driving the Vietnam bottled water
market in the forecast period 2024-2028.
According
to the TechSci Research report, “Vietnam Bottled Water Market –By Region,
Competition Forecast and Opportunities, 2018-2028F”, The
bottled water market in Vietnam has experienced substantial growth, driven by a
combination of factors that align with shifting consumer behaviors, economic
developments, and health consciousness. Increasing awareness of health and
wellness has significantly impacted the bottled water market in Vietnam.
Consumers are increasingly choosing bottled water as a healthier alternative to
sugary beverages. As concerns about obesity and lifestyle-related diseases
rise, more individuals are opting for water as a calorie-free and hydrating
option.
Rapid
urbanization in Vietnam has led to changing lifestyles and consumption
patterns. As urban areas grow, people are adopting busier routines and seeking
convenient hydration options. Bottled water's portability and availability
cater to the on-the-go needs of urban dwellers. Moreover, Vietnam's booming
tourism industry plays a pivotal role in driving the bottled water market.
Tourists, both domestic and international, prioritize safe and reliable
drinking water. Bottled water offers a trustworthy option for staying hydrated
while exploring the country's attractions.
The
country's economic progress has translated into higher disposable incomes for a
significant portion of the population. As a result, more consumers can afford
bottled water, which was once considered a luxury. This economic growth has
expanded the market's consumer base. Furthermore, the convenience factor cannot
be overstated in the bottled water market's growth. In a fast-paced world,
bottled water offers an easily accessible solution for staying hydrated without
the need for preparation or refrigeration. It's an ideal choice for various
settings, from workplaces to gyms and beyond.
While
paradoxical at first glance, the bottled water market has also been influenced
by growing environmental concerns. While the environmental impact of plastic
waste is recognized, it has prompted some consumers to choose bottled water
over other packaged beverages, seeing it as a better alternative to sugary
drinks. The trend of health-conscious and environmentally aware lifestyles has
led to the adoption of healthier beverage options. Bottled water aligns well
with these changing preferences, offering a straightforward choice that meets
both health and environmental considerations.
Successful
marketing strategies have played a significant role in driving the bottled
water market. Brands have focused on communicating the benefits of their
products, highlighting water's essential role in hydration, health, and overall
well-being. Additionally, Beyond traditional still water, innovation has
diversified the market with various types of bottled water. Enhanced waters,
infused with vitamins, minerals, and flavors, cater to consumers seeking
functional beverages that offer more than just hydration.
As
consumers become more health-conscious, educating them about the importance of
staying hydrated and the benefits of drinking water has been instrumental in
driving the market. Awareness campaigns stress the connection between water
consumption and overall health. Moreover, Changing cultural norms, particularly
the preference for healthier and more modern choices, have contributed to the
bottled water market's growth. As urbanization continues, traditional beverages
are gradually being replaced by more contemporary options.
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Still
bottled water has emerged as a rapidly growing segment in the Vietnam bottled
water market. Driven by health-consciousness and urbanization, consumers are
embracing its purity and simplicity. Still water's appeal lies in its natural,
unaltered state, aligning with the desire for clean hydration. Its versatility
makes it ideal for various settings, from daily hydration to fitness routines.
Amid concerns over added sugars in beverages, still water offers a refreshing
and calorie-free option. This segment's growth is also fueled by its
compatibility with changing lifestyles and the need for convenient on-the-go
hydration. Brands are responding to this trend by offering a range of packaging
options, catering to different consumer preferences. As still bottled water
continues to resonate with health-conscious and convenience-seeking consumers,
its prominence in the Vietnamese bottled water market is set to endure.
Key market players operating in the
global bamboo products market include:
- Suntory PepsiCo
Vietnam Beverage Company Ltd.
- La Vie Vietnam
Ltd.
- Coca-Cola
Beverages Vietnam Ltd.
- Vinh Hao Mineral
Water Joint Stock Company
- Sai Gon Beverage
Co., Ltd (SAPUWA)
- Nam Viet Food
& Beverages Co. Ltd.
- Quang Ninh
Mineral Water JSC
- Tan Quang Minh
Manufacturing and Trading Company Ltd. (BIDRICO)
- Rita Foods &
Drinks Co., Ltd.
- Asia Food &
Beverage Co., Ltd.
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“The
bottled water market in Vietnam is thriving due to a convergence of factors
that reflect shifting consumer values, economic progress, and a changing
lifestyle landscape. Health consciousness, urbanization, tourism, economic
growth, convenience, environmental concerns, and evolving consumer preferences
collectively propel the market forward. As these drivers continue to shape the
industry, it's likely that bottled water will remain a dominant and essential
beverage choice in Vietnam for the foreseeable future.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Vietnam Bottled Water Market, By
Product Type (Still Bottled Water, Carbonated Bottled Water, Others), By Stock
Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging Material (Plastic,
Glasses, Others), By End-User (Individual and Commercial), By Region,
Competition Forecast and Opportunities, 2028F, has evaluated the future growth potential of
the Vietnam bottled water market globally and provides statistics and
information on market structure, size, share, and future growth. The report
provides cutting-edge market intelligence and helps decision-makers to make sound
investment decisions. Besides, the report also identifies the emerging trends
along with essential drivers, challenges, and opportunities present in the
market of bottled water in Vietnam.
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