Press Release

Vietnam Bottled Water Market is Fueled by Still Bottled Water During the Forecast Period

Rising urbanization, health consciousness, and convenience are factors driving the Vietnam bottled water market in the forecast period 2024-2028.



According to the TechSci Research report, “Vietnam Bottled Water Market –By Region, Competition Forecast and Opportunities, 2018-2028F”, The bottled water market in Vietnam has experienced substantial growth, driven by a combination of factors that align with shifting consumer behaviors, economic developments, and health consciousness. Increasing awareness of health and wellness has significantly impacted the bottled water market in Vietnam. Consumers are increasingly choosing bottled water as a healthier alternative to sugary beverages. As concerns about obesity and lifestyle-related diseases rise, more individuals are opting for water as a calorie-free and hydrating option.


Rapid urbanization in Vietnam has led to changing lifestyles and consumption patterns. As urban areas grow, people are adopting busier routines and seeking convenient hydration options. Bottled water's portability and availability cater to the on-the-go needs of urban dwellers. Moreover, Vietnam's booming tourism industry plays a pivotal role in driving the bottled water market. Tourists, both domestic and international, prioritize safe and reliable drinking water. Bottled water offers a trustworthy option for staying hydrated while exploring the country's attractions.


The country's economic progress has translated into higher disposable incomes for a significant portion of the population. As a result, more consumers can afford bottled water, which was once considered a luxury. This economic growth has expanded the market's consumer base. Furthermore, the convenience factor cannot be overstated in the bottled water market's growth. In a fast-paced world, bottled water offers an easily accessible solution for staying hydrated without the need for preparation or refrigeration. It's an ideal choice for various settings, from workplaces to gyms and beyond.


While paradoxical at first glance, the bottled water market has also been influenced by growing environmental concerns. While the environmental impact of plastic waste is recognized, it has prompted some consumers to choose bottled water over other packaged beverages, seeing it as a better alternative to sugary drinks. The trend of health-conscious and environmentally aware lifestyles has led to the adoption of healthier beverage options. Bottled water aligns well with these changing preferences, offering a straightforward choice that meets both health and environmental considerations.


Successful marketing strategies have played a significant role in driving the bottled water market. Brands have focused on communicating the benefits of their products, highlighting water's essential role in hydration, health, and overall well-being. Additionally, Beyond traditional still water, innovation has diversified the market with various types of bottled water. Enhanced waters, infused with vitamins, minerals, and flavors, cater to consumers seeking functional beverages that offer more than just hydration.


As consumers become more health-conscious, educating them about the importance of staying hydrated and the benefits of drinking water has been instrumental in driving the market. Awareness campaigns stress the connection between water consumption and overall health. Moreover, Changing cultural norms, particularly the preference for healthier and more modern choices, have contributed to the bottled water market's growth. As urbanization continues, traditional beverages are gradually being replaced by more contemporary options.



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Still bottled water has emerged as a rapidly growing segment in the Vietnam bottled water market. Driven by health-consciousness and urbanization, consumers are embracing its purity and simplicity. Still water's appeal lies in its natural, unaltered state, aligning with the desire for clean hydration. Its versatility makes it ideal for various settings, from daily hydration to fitness routines. Amid concerns over added sugars in beverages, still water offers a refreshing and calorie-free option. This segment's growth is also fueled by its compatibility with changing lifestyles and the need for convenient on-the-go hydration. Brands are responding to this trend by offering a range of packaging options, catering to different consumer preferences. As still bottled water continues to resonate with health-conscious and convenience-seeking consumers, its prominence in the Vietnamese bottled water market is set to endure.


Key market players operating in the global bamboo products market include:

  • Suntory PepsiCo Vietnam Beverage Company Ltd.
  • La Vie Vietnam Ltd.
  • Coca-Cola Beverages Vietnam Ltd.
  • Vinh Hao Mineral Water Joint Stock Company
  • Sai Gon Beverage Co., Ltd (SAPUWA)
  • Nam Viet Food & Beverages Co. Ltd.
  • Quang Ninh Mineral Water JSC
  • Tan Quang Minh Manufacturing and Trading Company Ltd. (BIDRICO)
  • Rita Foods & Drinks Co., Ltd.
  • Asia Food & Beverage Co., Ltd.

 

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“The bottled water market in Vietnam is thriving due to a convergence of factors that reflect shifting consumer values, economic progress, and a changing lifestyle landscape. Health consciousness, urbanization, tourism, economic growth, convenience, environmental concerns, and evolving consumer preferences collectively propel the market forward. As these drivers continue to shape the industry, it's likely that bottled water will remain a dominant and essential beverage choice in Vietnam for the foreseeable future.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


“Vietnam Bottled Water Market, By Product Type (Still Bottled Water, Carbonated Bottled Water, Others), By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging Material (Plastic, Glasses, Others), By End-User (Individual and Commercial), By Region, Competition Forecast and Opportunities, 2028F, has evaluated the future growth potential of the Vietnam bottled water market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of bottled water in Vietnam.


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