Japan Two-Wheeler Market to grow with CAGR of 3.56% through 2031
Growing domestic demand for
efficient personal mobility, emerging electrification technologies, and
evolving consumer lifestyles are the factors driving the market in the forecast
period 2027-2031.
According to TechSci Research report, “Japan Two-Wheeler Market –
Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031F”,
The Japan Two-Wheeler Market was valued at USD 969.60 million in 2025 and is
expected to reach USD 1196.03 million by 2031 with a CAGR of 3.56% during the
forecast period.
The Japanese two-wheeler industry benefits from an entrenched
motorcycling culture and robust engineering expertise. Data from JAMA shows
domestic motorcycle production stood at 572,000 units in 2023, highlighting
consistent manufacturing activity for local and international markets. Urban
mobility challenges push demand for nimble vehicles, while sustainability
policies foster a supportive climate for electric two-wheelers. METI data
indicates over 98,000 electric vehicles were registered in fiscal 2023 across
various segments, reflecting consumers’ shifting preferences.
People increasingly choose two-wheelers for cost efficiency and urban
agility, supported by emerging digital services integrating ride-sharing and
connectivity features. Police records note two-wheelers comprise about 19% of
registered urban vehicles, underlining their essential role in commuting.
Rising tourism and delivery industries are fueling commercial sector interest
in motorcycles and scooters for swift transport needs. Nevertheless, the
industry grapples with heavy R&D costs, regulatory hurdles, and competitive
pressures from other Asian producers, which affect margins.
Shifting environmental norms and changing user expectations compel
manufacturers toward greener solutions. High battery prices and material cost
swings hinder swift electric vehicle growth. Despite obstacles, Japan’s strong
innovation ecosystem, established supplier networks, and technology-driven
customers promise continued progress in developing two-wheelers that balance
performance, practicality, and sustainability.
Browse over XX market data Figures spread through XX Pages and an
in-depth TOC on "Japan Two-Wheeler Market"
Two-Wheeler
Market Is Segmented By Vehicle, Propulsion, End Use and Region.
Japan’s two-wheeler market serves both personal and
commercial purposes, each with distinct user profiles and expectations.
Personal usage encompasses commuting, leisure, and recreational activities.
Riders choose motorcycles and scooters for daily travel due to convenience,
fuel economy, and maneuverability in dense urban areas. Personal buyers often
prioritize style, technology, and environmental impact, considering
two-wheelers an extension of personal identity and lifestyle. Younger consumers
appreciate smart features like Bluetooth connectivity and navigation aids,
while older riders seek comfort and ease of handling. Electric models are
gaining attention in personal use, propelled by government incentives and
environmental awareness. Leisure riding remains popular among enthusiasts who
value performance and long-distance touring capabilities, contributing to
steady demand for higher displacement motorcycles.
Commercial usage spans logistics, delivery, and
professional services, with two-wheelers serving as cost-efficient and flexible
tools for time-sensitive operations. E-commerce growth and food delivery
services rely on scooters for urban last-mile transport, reducing congestion
and parking challenges. Businesses deploy fleets to improve operational
efficiency, supported by leasing models that minimize upfront costs. Commercial
buyers focus on low operating expenses, reliability, and easy maintenance. Electric
scooters find increasing traction in commercial fleets due to lower running
costs and compliance with urban emission zones. Service industries, including
security patrols and emergency response, use motorcycles for rapid mobility.
Despite operational advantages, commercial use presents challenges around
vehicle durability, licensing requirements, and regulatory compliance for
safety and emissions standards. Fleet operators seek tailored solutions such as
specialized cargo boxes, telematics for route optimization, and financing
options to manage vehicle turnover.
Kyushu
emerged as Japan’s fastest-growing region for two-wheeler adoption in 2024,
driven by a blend of urban modernization and expansive rural landscapes
demanding versatile mobility solutions. Major cities like Fukuoka fuel demand
for scooters and compact motorcycles suitable for navigating urban traffic and
tight parking conditions. Urban consumers in Kyushu are increasingly drawn to
eco-friendly transport alternatives, aligning with government goals to reduce
urban emissions. The region’s ongoing smart city projects encourage integration
of connected vehicles, enabling advanced mobility services and digital
ecosystems. Riders appreciate innovations such as app-based navigation,
ride-sharing programs, and digital payment solutions, influencing vehicle choice
and ownership patterns.
Rural
areas in Kyushu rely heavily on two-wheelers for daily transportation, given
limited public transit coverage. Residents favor fuel-efficient models for
commuting between towns, agricultural zones, and marketplaces. The region’s
geography, featuring coastal roads and mountainous terrain, promotes demand for
motorcycles capable of handling diverse riding conditions. Tourism contributes
to regional two-wheeler usage, as visitors rent motorcycles for scenic routes,
coastal rides, and access to natural attractions. Seasonal festivals and
cultural events also create temporary spikes in rental and purchase activity.
Major Market
Players Operating in Japan Two-Wheeler Market Are:
BMW Motorrad Japan
Ducati Japan Ltd.
Harley-Davidson Japan
Honda Motor Co., Ltd.
Kawasaki Heavy Industries, Ltd.
KTM Japan Co., Ltd.
Piaggio Group Japan
Suzuki Motor Corporation
Triumph Motorcycles Japan Ltd.
Yamaha Motor Co., Ltd.
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“Japan’s
two-wheeler market thrives on urban mobility demands, technological innovation,
and environmental awareness, anchored by motorcycles and scooters across
personal and commercial uses. Government initiatives propel electrification,
while connected features redefine rider experiences. Challenges persist in high
R&D costs, battery price volatility, and aging demographics, yet the sector
benefits from strong cultural affinity for two-wheelers and advanced
manufacturing capabilities. Regions like Chubu lead market dominance through
industrial hubs, while Kyushu emerges as a growth hotspot due to urban
modernization and rural mobility needs. Evolving trends in electrification,
digital integration, and flexible ownership ensure sustained dynamism in Japan’s
two-wheeler landscape.,” said Mr. Karan Chechi, Research Director at TechSci
Research, a global research-based management consulting firm, these trends are
expected to contribute significantly to the market's expansion.
The report titled “Japan
Two-Wheeler Market – Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Vehicle (Motorcycle, Scooter/Moped), By Propulsion (ICE, EV), By
End Use (Personal, Commercial), By Region, By Competition, 2021-2031F”,
assesses the market's future growth potential and provides data on market size,
trends, and forecasts. It aims to offer comprehensive market insights, helping
decision-makers make informed investment choices. The report also highlights
emerging trends, key drivers, challenges, and opportunities in the Japan Two-Wheeler
Market.
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