Indonesia Dietary Supplement Market to Grow with a CAGR of 6.40% through 2030
Increasing Health Awareness and Growing Middle Class and Disposable Income are expected to drive the growth of the Indonesia dietary supplement market in the forecast period, 2026-2030
According to TechSci Research
report, “Indonesia Dietary Supplement Market - By Region, Competition
Forecast and Opportunities, 2030F”, the Indonesia Dietary Supplements Market was valued at USD 3247.84 Million in 2024 and is anticipated to project impressive growth in the forecast period with a CAGR of 6.40% through 2030.
The growing demand for personalized nutrition is a key factor driving the Indonesian dietary supplement market. Personalized nutrition involves customizing dietary recommendations and supplements based on an individual’s unique characteristics such as genetics, lifestyle, and health status. As awareness of individual health needs increases, personalized approaches help consumers better understand which supplements may benefit them. With Indonesia’s aging population, there is a rising demand for dietary supplements tailored to support aging and maintain overall wellness. Personalized nutrition can leverage tools like genetic testing and dedicated apps to identify individual needs and recommend appropriate supplements.
Technological advancements are making personalized nutrition more accessible to a broader consumer base. One notable trend in the market is the growing preference for natural and organic ingredients, coupled with an increasing focus on sustainability. Consumers are increasingly concerned about product safety, demanding supplements free from artificial additives and preservatives. As a result, there is a willingness to pay a premium for products made with high-quality natural and organic ingredients. Additionally, sustainability has become a key consideration, with consumers prioritizing products that are sustainably sourced and produced. This trend extends to the supply chain, where companies are expected to ensure their suppliers meet stringent environmental and social responsibility standards. Companies that prioritize sustainability can strengthen their brand reputation and win consumer trust in an increasingly eco-conscious market.
However, the Indonesian dietary supplement market faces significant challenges, particularly intense competition. The market is crowded with both local and international players, making it challenging for smaller companies to secure market share, and often driving prices down. Product differentiation is crucial for success in this highly competitive environment. Companies that can differentiate themselves through superior product quality, strong brand identity, effective pricing strategies, and robust distribution networks are more likely to thrive. Additionally, keeping pace with evolving consumer trends and preferences is essential. Companies that demonstrate compliance with regulations and a commitment to product safety and quality are better positioned to maintain a competitive edge in this dynamic market.
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The Indonesia Dietary Supplement
Market can be segmented by product type, form, application, distribution
channel, end user, regional distribution and competitive landscape.
Based on Distribution Channel,
the Indonesia Dietary Supplement Market can be segmented into Pharmacies and
Drug Stores, Supermarkets and Hypermarkets, Online, and Others. Online
distribution of dietary supplements is becoming increasingly popular in
Indonesia. With the growth of e-commerce in the country, many companies are
turning to online sales channels to reach a wider audience and increase their
sales. Online marketplaces such as Tokopedia, Shopee, and Lazada are popular
platforms for the sale of dietary supplements in Indonesia. These platforms
offer a wide range of products from different brands and allow customers to
compare prices and read reviews before making a purchase. Many companies in
Indonesia also have their own e-commerce websites, which offer a more
personalized shopping experience for customers. These websites often include
information about the company, its products, and its values, which can help
build brand loyalty and trust among customers. One of the benefits of online
distribution for dietary supplements is that it allows companies to reach
customers in remote areas where traditional retail stores may not be available.
Major companies operating in Indonesia Dietary Supplement
Market are:
- PT. Kalbe Farma Tbk
- PT. Sido Muncul Herbal Medicine and Pharmaceutical Industry Tbk.
- PT. Deltomed Laboratories
- PT. Enseval Medika Prima
- PT. Pyridam Farma Tbk
- PT. SOHO Industri Pharmasi
- PT. Nutrifood Indonesia
- PT. Suryaprana Nutrisindo
- PT. NATURALLY PLUS INDONESIA
- PT. Citra Nusa Insan Cemerlang
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“The Indonesia Dietary Supplement
Market is expected to dominate the market during the forecast period. This is
due to the increase in technological advancements, as the supplement industry
is constantly evolving and developing new products and formulations that are
designed to be more effective and targeted. Consumers are increasingly
interested in these products and are willing to invest in supplements that are
backed by scientific research and clinical studies. The COVID-19 pandemic has
led to an increased demand for dietary supplements, particularly those that are
perceived to support immune function and overall health. Additionally,
increasing concerns about healthy lifestyles and increasing expenditure on
health and wellness are further expected to create lucrative opportunities for
market growth”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based global management consulting firm.
“Indonesia Dietary Supplements Market By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein and Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Indonesia Dietary
Supplement Market and provides statistics & information on market size,
structure, and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Indonesia Dietary
Supplement Market.
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