Press Release

Indonesia Dietary Supplement Market to Grow with a CAGR of 6.43% through 2029

The increasing demand for immunity boosting supplements is expected to drive the growth of the Indonesia dietary supplement market in the forecast period, 2025-2029.


According to TechSci Research report, “Indonesia Dietary Supplement Market - By Region, Competition Forecast and Opportunities, 2019-2029F”, the Indonesia Dietary Supplements Market was valued at USD 3045.61 Million in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 6.43% through 2029. This can be attributed to the increasing need for personalized nutrition. Personalized nutrition refers to the practice of tailoring dietary recommendations and supplements to an individual's unique needs and characteristics, such as genetics, lifestyle, and health status. With greater awareness of individual needs, personalized nutrition considers an individual's unique characteristics, which could lead to a greater understanding of the specific dietary supplements that may benefit them. As the population ages, there may be a greater need for dietary supplements to support the aging process and maintain overall health and wellness. Personalized nutrition can help tailor these supplements to an individual's specific needs and characteristics. Technologies such as genetic testing and personalized nutrition apps can help identify an individual's unique needs and recommend specific dietary supplements or products.

These advances in technology can make personalized nutrition more accessible to a wider audience. A major trend in the Indonesian dietary supplement market is the increasing use of natural and organic ingredients, as well as a focus on sustainability. Consumers are becoming more concerned about the safety and quality of the products they use, seeking out supplements that are free from artificial additives and preservatives. There is a growing interest in products made with natural and organic ingredients, with consumers willing to pay a premium for such criteria. Additionally, consumers are increasingly interested in sustainably sourced and produced products that have minimal impact on the environment. Sustainability also plays a crucial role in the supply chain, as companies need to ensure their suppliers meet environmental and social responsibility standards. By prioritizing sustainability, companies can build a strong brand reputation and gain the trust of consumers who prioritize social and environmental issues.

One of the challenges faced by the Indonesian Dietary Supplement Market is competition. The market is highly competitive, with domestic and international companies vying for market share. This can make it difficult for smaller companies to compete and can drive down prices. Differentiation is key for companies in this market with many offerings similar products. Those who can differentiate themselves through product quality, brand recognition, pricing, marketing, and distribution are more likely to succeed. Staying up to date with changing consumer trends and preferences is also a challenge. Companies that can demonstrate compliance with regulations and show a commitment to safety and quality are more likely to remain competitive in the market.


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Indonesia Dietary Supplement Market.”


The Indonesia Dietary Supplement Market can be segmented by product type, form, application, distribution channel, end user, region and competitive landscape.

Based on Distribution Channel, the Indonesia Dietary Supplement Market can be segmented into Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, and Others. Online distribution of dietary supplements is becoming increasingly popular in Indonesia. With the growth of e-commerce in the country, many companies are turning to online sales channels to reach a wider audience and increase their sales. Online marketplaces such as Tokopedia, Shopee, and Lazada are popular platforms for the sale of dietary supplements in Indonesia. These platforms offer a wide range of products from different brands and allow customers to compare prices and read reviews before making a purchase. Many companies in Indonesia also have their own e-commerce websites, which offer a more personalized shopping experience for customers. These websites often include information about the company, its products, and its values, which can help build brand loyalty and trust among customers. One of the benefits of online distribution for dietary supplements is that it allows companies to reach customers in remote areas where traditional retail stores may not be available.


Major companies operating in Indonesia Dietary Supplement Market are:

  • PT. Kalbe Farma Tbk
  • PT. Sido Muncul Herbal Medicine and Pharmaceutical Industry Tbk.
  • PT. Deltomed Laboratories
  • PT. Enseval Medika Prima
  • PT. Pyridam Farma Tbk
  • PT. SOHO Industri Pharmasi
  • PT. Nutrifood Indonesia
  • PT. Suryaprana Nutrisindo
  • PT. NATURALLY PLUS INDONESIA
  • PT. Citra Nusa Insan Cemerlang


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“The Indonesia Dietary Supplement Market is expected to dominate the market during the forecast period. This is due to the increase in technological advancements, as the supplement industry is constantly evolving and developing new products and formulations that are designed to be more effective and targeted. Consumers are increasingly interested in these products and are willing to invest in supplements that are backed by scientific research and clinical studies. The COVID-19 pandemic has led to an increased demand for dietary supplements, particularly those that are perceived to support immune function and overall health. Additionally, increasing concerns about healthy lifestyles and increasing expenditure on health and wellness are further expected to create lucrative opportunities for market growth”, as per Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

Indonesia Dietary Supplements Market By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein and Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By Region, By Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of Indonesia Dietary Supplement Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Indonesia Dietary Supplement Market.


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