Customer Segmentation Case Study

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TechSci Research helped a Japanese client narrowing down countries for enter stagey in South East Asian region.

  • client Result

    A global manufacturer of Egg Yolk Lecithin & Hyaluronic Acid, intended to discover the market potential for egg yolk lecithin and hyaluronic Acid in India, China and South East Asian countries. Thus, the client approached TechSci Research to provide market insights and segmentation such as market size and forecasts for both products, application wise breakdown of each category, market trends in addition to the sectoral outlook of each country.

TechSci Research conducted an exhaustive research in two phases:

Phase 1: TechSci team conducted exhaustive research and provided the market trends, market size (value & volume), and application wise market share & forecast (value & volume) for eight countries, as requested by the client.

Phase 2: Based on the market analysis conducted during Phase 1 the client shortlisted three countries for further research. The team conducted further research on the selected countries to identify : Major end users of Egg-yolk Lecithin & Hyaluronic Acid in pharma, food, cosmetics

Methodology
Methodology
Methodology


The research insights were extolled by the client. The research report acted as reference to the client in identifying the opportunities and key end users of both the products in the potential markets.

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Testimonial

    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing         JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner         Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team         Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors         Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy         JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division         LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!

     

    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!

     

    Manager – Strategy Shapoorji Pallonji and Company Limited